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Social Scoreboard: Thursday, December 18

The last episode of “The Colbert Report” topped the Nielsen Twitter ratings last night. “At Midnight,” “Conan,” and “Jimmy Fallon” also made the cut. “Beyond Scared Straight” rounded out the evening.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Friday Links: HLN’s Big Plan, Aereo Problems, and Colbert

stephen colbertWe were way too busy reading about the Sony leaks to cover everything this week. We’re sorry. Here are some good stories you can catch up on this weekend.

1) Gigaom on how broadcasters are still trying to mess with Aereo. Get this: “According to bankruptcy court filings, the broadcasters believe that an asset sale could deprive them of the ability to collect copyright damages related to Aereo’s services.” Maybe I’m a bad capitalist, but I need a minute to bang my head against my keyboard.

Ok, let’s carry on.

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Social TV Year-in-Review: Tumblr Head of Media Sima Sistani

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The below post is part of our 2014 Social TV Year-in-Review guest post series and is written by Tumblr Head of Media Sima Sistani.

TV is not social.

When watching ‘The Good Wife’ I require complete silence.

My husband enters the room: “Eli is the best part of this show.”

Me: “SHHHHHHH!!!” as I simultaneously rewind to the moment he dared to speak up.

I won’t even eat chips during my favorite shows because the crunching interferes. For the longest time I believed myself to be outside the norm, or just old; the kids today are using a second screen to talk about their shows! Since 2010 I have been championing that notion with real conviction. I use a second screen, but only when it’s a show I don’t really care about – probably something my husband is forcing me to sit through – and that second screen is devoted mostly to emails unless I happen to be mocking whatever I’m watching. Whereas, if it’s a show I love, there is no way I’m diverting my attention.

I was not alone, and with anecdotal evidence building up, I started to chip away at my own theories about second screen behavior. Bolstered by several academic and research reports, I realized that I am in the majority (thankfully I’m not just old, yet). My first clue should have been that if there were someone game for a real time social TV conversation, it would be me! I’m an early adopter, good at multi-tasking, and I really love TV. And there is the rub – TV is still a lean back experience for true fans of the medium.

But what of the digital water cooler you say? Oh, it’s alive and well, but for scripted television programming (with the caveat of sports and award shows which have lots of downtime), the most meaningful conversations are happening outside of the narrow broadcast window. Fans pay attention to their show while watching it, and then extoll its virtues afterward. According to Pulsar, 61% of the engagement happens outside the broadcast window. Not to mention, I’m rarely watching my shows in real time with other fans because, like a growing number of viewers, I’m watching in a time-shifted setting – whenever and wherever is convenient for me.

I just finished watching an episode of ‘The Mindy Project.’ This show gets me every time – I love it – I’m laughing out loud on the plane, and everyone is staring at me. I post to Twitter, “The Mindy Project. LOL on the plane. #awkward.” I search ‘The Mindy Project’ hashtags and see a bunch of old posts exclaiming: “Watching,” “Bwahah,” or “OMG.” I am unenthused (is it even referring to the same episode?) as I’m pretty sure my followers will be similarly unimpressed by my insular and out of context status update.

I then search ‘The Mindy Project’ on Tumblr and I am instantly gratified with rich media from the show as well as derivative content – episode recaps, fashion stills, fan art, and of course GIFs, so many GIFs. Now I’m really LOL! I reblog immediately that one moment that slayed me from the episode I just watched and declare, “No she didn’t! Mindy be my BFF.” Responses from other fans slowly roll in and engagement is sustained for days. A conversation ensues in the form of a reblog thread about who is shipping “Dindy” and how Peter Prentice (actor Adam Pally) was the best addition to the ensemble.  I don’t know most of my followers because on Tumblr you follow passions and not just friends.  So there is reblog action from other folks who love TV, people who like comedy, and some who just like a good ol’ GIF to recontextualize for their own narrative. The majority of the reblogs don’t come from people who follow me. They found my post three, four, and even five generations removed (I was the second generation). In fact, 60% of all Tumblr reblogs happen downstream from a user’s follower count. Even as a non-creator, I am able to take part in the fandom, and contribute to the conversation around ‘The Mindy Project’ by curating the content posted by creators.  Every day, 90 million pieces of content are posted to Tumblr and a lot of those posts are reblogs by curators like me.

This is social TV: a community of fans empowered with content, spreading the word.

In a TV-on-demand consumption paradigm, the water cooler has to be equally flexible. On Tumblr, the content is evergreen and rich. A friend just recommended ‘Damages’ to me. The show isn’t on-air anymore so I’m going to stream it on Netflix and tune-in to Tumblr afterward.

Social Scoreboard: Wednesday, December 17

“American Horror Story: Freak Show” tops the Nielsen Twitter ratings for last night. But holiday spirit trumps all: NBC’s “Michael Buble’s Christmas in New York,” and the “WWE: Tribute to the Troops” made third and fourth. “Survivor” and NBC’s “The Sing Off” rounded out the evening.

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Partnership With Pronto Signals Peel’s Future Plans

Video_backgroundAt CES 2015, Philips – in partnership with smart remote technology company Peel – will launch the newest version of the connected home entertainment product Pronto.

Universal remotes have been in existence for decades, but technologically they have made limited advancements. Now, utilizing Peel’s platform, Pronto can be accessed with an iPhone and will allow consumers to check their cable TV guides without turning on the TV, show them which programs are trending on Twitter, and provide content recommendations. The Pronto is palm-sized and synchs with iPhones via Bluetooth to maximize phone battery life.

For Peel, the Pronto partnership is an important development. Peel’s technology is pre-loaded on most Android-based phones, but Pronto is a conduit for Peel to be used via iPhones and for more devices than just TVs. At launch, Pronto with Peel can be used to control more than 3,000 entertainment devices, including all major TV brands such as Samsung, LG, Sony, Philips, Vizio, Panasonic and Toshiba.

Joiz Founder Talks T-Commerce and ‘Flirt Kitchen’

joiz logoJoiz launched in Europe in 2011 as a digital television channel that integrated social media and mobile elements into its programming. And now it wants in on the North American market as a social television destination. Founder Alexander Mazzara sat down with me in between panels at a very busy TV of Tomorrow Show in New York City earlier this month to talk about what they do.

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‘Game of Thrones: The Compendium’ to Showcase Fan-Created Content

Screen Shot 2014-12-16 at 10.25.14 PM‘Game of Thrones’ fans are some of the greatest purveyors of ‘fan art,’ and to celebrate their creations, HBO has created ‘Game of Thrones: The Compendium.’ The microsite will serve as a central hub for fan creations, and will feature six artistic categories: art, music, costume, food, craft and analysis.

Fans will be able to submit their entries from December 19 through March 28, and the best of the entries will be includes in a printed book which will be available next December. Judges – dubbed the ‘VIP Council of Editors – of the entries include Gerald Broom (Brom Art), Arthur Chu (The Daily Beast), Tom Colicchio (Top Chef), and Zack Luye (Editor of watchersonthewall.com), among others. Read more

Funny or Die Compiles Best ‘Colbert Report’ Moments

“The Colbert Report” airs its final episode tonight. It’s a prime example of going out on top: the show has garnered a lot of social traction in these past weeks, according to Nielsen’s daily Twitter ratings.  Always good for clip snacking, “The Colbert Report” had a long, funny run. As an tribute, digital video hub Funny or Die has compiled their “12 Very Good Moments from ‘The Colbert Report’ in Chronological Order.”

Starting with “truthiness” all the way though the 2008 campaign, they are some very good picks if you’re missing him already. My favorite?

Sorenson Media Launches TV Analytics and Advertising Brand Spark

Sorenson Media, a company that has been in the TV and digital video space for nearly 20 years, has launched a new brand, Spark, to expand into the analytics space.

The suite of Spark products will gather data from Smart TVs to give advertisers the ability to better target and personalize their messaging.

“Sorenson Media has been a thought-leader and pioneer in the video industry for nearly twenty years, and we’ve remained a successful technology business for so long by anticipating major industry shifts and innovating to help our customers meet new market challenges,” said Jim Sorenson. “We believe that the convergence of digital and TV media presents our largest ever opportunity as a company, and with our Spark suite of products we believe we are ideally placed to play a leading role in this emerging and fast-growing industry.”
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Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

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