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Social Scoreboard: Wednesday, August 27

“Big Brother” garnered over 60,000 tweets on Wednesday night, by 19,000 unique Twitter users. “So You Think You Can Dance,” and “America’s Got Talent” were neck in neck, according to Nielsen’s Social Ratings, with 40,000 and 32,000 tweets respectively.

Nick Cannon’s “Wild’n'Out” and Jimmy Kimmel rounded out the Top 5 for Wednesday.

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Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

Read more

Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

In its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

The Weather Channel Rolls Out New Social Friendly Android App

unnamed (3)In April, The Weather Channel launched its redesigned app for iPhone, and in June, it was rolled out for iPad users. Now, all Android users can find the app in the Google Play store.

The app incorporates a new social feature that lets fans report local weather conditions. This will not only help improve the accuracy of forecasts, but also The Weather Channel’s position as the leading weather app. In recent years, competing weather apps have been racing to provide hyper-local forecasts and minute-by-minute conditions. For example, if users are considering going out to get lunch at 1:00 PM, they may learn that they can avoid rain if they go at 1:10 PM instead. The Weather Channel has the advantage of being the go-to linear network for weather news, and has amassed a loyal following as a result. Weather – especially when natural disasters are taking place – is always at the forefront of the social conversation. Read more

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

Social Scoreboard: Tuesday, August 26

“Pretty Little Liars” topped social media yesterday, with the hit ABC Family show ranking first on Nielsen’s Twitter ratings. For the day, the “PLL” generated 891,000 tweets written by 259,000 unique authors which were seen by a unique audience of close to 5 million people.

The series finale of “Chelsea Handler,” “Bad Girls Club: Chicago,” “Hard Knocks: Training Camp With the Atlanta Falcons,” and “Finding Carter” rounded out the top five.

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Meredith and Net2TV Partner on ‘Better Home and Gardens’ Streaming TV

net2tvHome and gardening lovers: make some room on your second screen devices.

Meredith, the media conglomerate highlighting women, has partnered with Net2TV to launch a new streaming TV show spun off from the Better Homes and Gardens brand. The half-hour show, hosted by NBC First Look’s Jackie Tranchida, will offer content around cooking, decorating, home improvement, entertaining and gardening. It debuts August 27 with a Labor Day-themed episode.

“We’re thrilled to partner with Net2TV to bring our award-winning content to a new audience and in a new format,” Gayle Butler, Editor-in-Chief, Better Homes and Gardens said in a news release. “Better Homes and Gardens helps its audience live more colorful and creative lives, and our highly visual content translates beautifully into compelling television.”

“Better Homes and Gardens” will air bi-monthly on Net2TV’s Portico TV service, which is distributed across more than 30 million screens via smart TVs (Samsung, LG, Sharp and Phillips), Roku-connected TV’s, and on Toshiba tablets.

Read more

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

When Viral Video Jumps From Your Second Screen to TV

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Catchy viral videos are often the talk of the second screen. Now it’s moving to the first.

“People want to know when they see these videos, ‘why would he do that, how did they do that?’” Beth Troutman, host of the syndicated viral video talk show “Right This Minute” told Lost Remote in an interview. She was talking about Washington lumberjack Scott Augur, whose expert tree cutting exhibition resulted in both he and his video making the cut to be on-air. “It gives you the story,” she says about having the subject of compelling viral moments on-air.

These Charts Explain Why Twitch is Worth $1 Billion

twitchchartWatching someone play video games was once the bane of every high school girl’s existence, but as of this week, it’s a billion dollar business. On Tuesday, Amazon announced that it was buying Twitch, a social and live-streaming platform for gamers, for just over $1 billion. Who knew that so many people were watching and streaming video games? While it’s still unclear how Amazon plans to use it, these charts, via The New York Times illustrate just how many people are streaming and broadcasting themselves as they game.

Sometimes, it’s viewership rivals major cable networks. While game companies hold tournaments and garner some 200,000 viewers, single “full time” broadcasters can get around 20,000 viewers on their own. If you really want to see how Twitch has grown, twitchapps has all the raw data on how many people are watching someone else play Minecraft and when they’re doing it. It will make you think twice the next time you look at your clock: almost 200,000 gamers were tuning in at 7 a.m. this morning.

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