Wednesday July 01, 2009

2 notes
YouTube offers publishers links in overlays: If you’re a publisher who buys search ads on YouTube, you qualify to create overlays on your clips (like the one above) that are designed to drive traffic back to your site.  “All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video,” YouTube explains.  It’s tearing a page from the Google playbook: provide unique incentives for publishers who buy search ads. Details here.
YouTube offers publishers links in overlays: If you’re a publisher who buys search ads on YouTube, you qualify to create overlays on your clips (like the one above) that are designed to drive traffic back to your site. “All you have to do is include a short headline, ad text, a destination url, and upload an optional image, and the overlay will appear whenever someone watches your video,” YouTube explains. It’s tearing a page from the Google playbook: provide unique incentives for publishers who buy search ads. Details here.
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Wednesday July 01, 2009

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“WNBC.com or WNBC4.com is an extension of the television station, it’s not a real scaled game. We don’t want to play just in that game. We want to play in the entire New York or Chicago or Los Angeles or whatever city you want to call it online media space and we can’t do that by just limiting ourselves to the call letters of our traditional analog TV station.”

— NBCU chief Jeff Zucker explaining why NBC stations abandoned call letters in online branding. When WNBC.com relaunched last year, it rebranded to NBCNewYork.com.

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Wednesday July 01, 2009

Joost scaling back, to offer white label video service: Joost had high hopes of become the premium video destination on the web, a space that’s now largely occupied by Hulu. So now CEO Mike Volpi is out, massive layoffs are on the way, and the company announced it’s shifting from a consumer focus to offering a white label technology and distribution service.
Joost scaling back, to offer white label video service: Joost had high hopes of become the premium video destination on the web, a space that’s now largely occupied by Hulu. So now CEO Mike Volpi is out, massive layoffs are on the way, and the company announced it’s shifting from a consumer focus to offering a white label technology and distribution service.
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Tuesday June 30, 2009

Msnbc.com’s iPhone app debuts:  We’ve launched apps for Today Show and Rachel Maddow, and now our mobile team has debuted a msnbc.com iPhone app, in collaboration with Zumobi.  Beyond the clean interface and Best Buy as a launch sponsor, it’s worth noting that users can share stories via Twitter as well as browse some of msnbc and NBC News’ popular Twitter accounts.
Msnbc.com’s iPhone app debuts: We’ve launched apps for Today Show and Rachel Maddow, and now our mobile team has debuted a msnbc.com iPhone app, in collaboration with Zumobi. Beyond the clean interface and Best Buy as a launch sponsor, it’s worth noting that users can share stories via Twitter as well as browse some of msnbc and NBC News’ popular Twitter accounts.
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Tuesday June 30, 2009

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Monday June 29, 2009

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Monday June 29, 2009

How not to sound like an idiot on television: Washington Post reporter Chris Cillizza hosts this how-to clip on YouTube’s brand new Reporters Center, which aims to educate citizens on how to produce better journalism. Interesting observation: there are 34 clips providing tips on video newsgathering, but only two of them are from people who work in TV news.

Meanwhile, YouTube wants more news publishers to join as partners.

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Sunday June 28, 2009

Google: We’re not THAT big: As part of a public relations offensive to convince regulators that it’s not a monopoly, Google says its share of online advertising is about 30 percent, which boils down to 2.66% share of total U.S. advertising.  Or in other words, 2.3 times larger than the combined online advertising of every newspaper in the country.
Google: We’re not THAT big: As part of a public relations offensive to convince regulators that it’s not a monopoly, Google says its share of online advertising is about 30 percent, which boils down to 2.66% share of total U.S. advertising. Or in other words, 2.3 times larger than the combined online advertising of every newspaper in the country.
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Friday June 26, 2009

More one-click mobile publishing to YouTube: Ah look, T-Mobile’s upcoming new Android phone, the MyTouch 3G, will have a video camera with one-touch publishing to YouTube, just like the new iPhone. Hmm, is this becoming a standard feature on new 3G smart phones?
More one-click mobile publishing to YouTube: Ah look, T-Mobile’s upcoming new Android phone, the MyTouch 3G, will have a video camera with one-touch publishing to YouTube, just like the new iPhone. Hmm, is this becoming a standard feature on new 3G smart phones?
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Friday June 26, 2009

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Friday June 26, 2009

On Jackson death, old media “did the heavy lifting”: This is an actual paragraph from a Chicago Tribune story about how the news of Michael Jackson’s death spread:

“Gossip site TMZ.com, owned by Time Warner, was out in front with Jackson news and digital-era pipelines spread the word, as has happened before with other major celebrity news stories. But it was old media stalwarts that did the heavy lifting, with giants such as The Associated Press and the Web site of the L.A. Times, sister paper of the Chicago Tribune, reporting the fastest, most credible information on the emergency call for paramedics and ultimately his death.”
Um, I realize that TMZ isn’t the most credible news source, but it was first and right on this one.  And I realize that some folks on Twitter thought Jeff Goldblum had died, which he hadn’t, but many people found out about Jackson’s death through a Tweet, not by visiting their newspaper’s website.  Dismissing the value of speed and social connections is dangerous.  News is not an end state, it’s  a distributed conversation.  You can do all “the heavy lifting” you want, but if it’s not part of the real-time conversation, it’s increasingly irrelevant.

On Jackson death, old media “did the heavy lifting”: This is an actual paragraph from a Chicago Tribune story about how the news of Michael Jackson’s death spread:

“Gossip site TMZ.com, owned by Time Warner, was out in front with Jackson news and digital-era pipelines spread the word, as has happened before with other major celebrity news stories. But it was old media stalwarts that did the heavy lifting, with giants such as The Associated Press and the Web site of the L.A. Times, sister paper of the Chicago Tribune, reporting the fastest, most credible information on the emergency call for paramedics and ultimately his death.”
Um, I realize that TMZ isn’t the most credible news source, but it was first and right on this one. And I realize that some folks on Twitter thought Jeff Goldblum had died, which he hadn’t, but many people found out about Jackson’s death through a Tweet, not by visiting their newspaper’s website. Dismissing the value of speed and social connections is dangerous. News is not an end state, it’s a distributed conversation. You can do all “the heavy lifting” you want, but if it’s not part of the real-time conversation, it’s increasingly irrelevant.
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Thursday June 25, 2009

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Thursday June 25, 2009

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Thursday June 25, 2009

Google brings local advertisers to mobile phones: Google continues its aggressive push into mobile with the beta launch of Adsense for mobile applications. What makes this interesting is you can imagine Google will ultimately add a location-aware element, serving up contextually- and location-relevant (as in physical location) local advertising across a network of mobile experiences. In this Google testimonial clip, Howard Steinberg, Director of Business Development at Urbanspoon, talks about how they’ve implemented the mobile ads on their popular local restaurant app.

Also: YouTube sees big boost in mobile uploads after new iPhone launch

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Wednesday June 24, 2009

Cable companies begin web video test: Looking to protect their multi-billion dollar investments in television distribution while growing a web video presence, Time Warner and Comcast have teamed up on a technical test of “TV Anywhere.”  In essence, the system checks to ensure you’re a Comcast subscriber before you can watch a Time Warner TV show on Comcast.net or Fancast.com. “It’s called playing defense,” writes Martin Peers in WSJ, explaining why he believes the plan isn’t ready for prime time.

Or as Dan Frommer puts it, “How about letting subscribers watch more TV on their TVs?”

Cable companies begin web video test: Looking to protect their multi-billion dollar investments in television distribution while growing a web video presence, Time Warner and Comcast have teamed up on a technical test of “TV Anywhere.” In essence, the system checks to ensure you’re a Comcast subscriber before you can watch a Time Warner TV show on Comcast.net or Fancast.com. “It’s called playing defense,” writes Martin Peers in WSJ, explaining why he believes the plan isn’t ready for prime time.

Or as Dan Frommer puts it, “How about letting subscribers watch more TV on their TVs?”

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