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Come to the Mediabistro Student and Intern Party!

mediabistro_logo_detailWe know you love tweeting, instagramming, Facebooking, and all the rest, but next week, we want you to step away from your computer, tablet, and mobile device and socialize with us in-person!

Next Tuesday is the Mediabistro student and intern party in New York City. Come to Turtle Bay to swap stories with fellow interns and students, and of course, network for that all-important first job post-college or interning.

You can register here. We hope to see you next week!

Mediabistro Course

Public Speaking

Public SpeakingStarting August 14,  develop the public speaking skills you need to speak confidently and with authority to engage any audience! In this course, you'll learn how to captivate an audience, walk, gesture, and position your body to convey strength, interact with displays, notes, and PowerPoint presentations and more. Register now! 
 

The Roots Get Pranked and a New Netflix Trailer in This Week’s Top 5 Viral TV Clips

In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a trailer for ‘Bojack Horseman,’ a new Netflix series, and The Roots reacting to the 50 Shades of Grey trailer. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

This past week was one of surprises in the world of social TV – with unexpected trailers, new series and shock-worthy late night skits.
First, Netflix released a trailer for their new show ‘Bojack Horseman.’ It doesn’t have the same real-life drama-filled appeal as hits like ‘House of Cards’ or ‘Orange is the New Black’ but, but surprisingly enough, we’ve seen some advocacy for it on social media. Then the infamous ear-biting boxer Mike Tyson surprised Comic-Con with the reveal of his new ‘Scooby-Doo-esque’ cartoon series which looks…interesting, but worth watching nonetheless.
As usual, Jimmy Fallon and Seth Meyers both hosted some high shock-value videos that are both entertaining and hilarious. Finally, our late night favorite John Oliver shares some disturbing facts about nuclear weapons in America and how sincerely suspect that top-secret facet of the American government is. All of which has gotten the masses buzzing on their social channels.

Forget the Selfie…the Rise of the ‘Usie’

ellen selfieThe selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?

The AP recently reported on the growing trend of group selfies.

“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal.

Zimmer continued that there are other terms used for self-photography, depending on the number of people being shot.

Read more

‘Sharknado 2′ Draws Mix of Thumbs Up, Thumbs Down, Laughs, and ‘WTF’s’

Sharknado-Infographic_V3As expected, social media went absolutely bonkers for “Sharknado 2″ last night, with 581,000 total tweets penned around the sequel, according to Nielsen’s Twitter ratings.

And our analytics partners, Canvs, looked further into the sentimements of social users watching the shark thriller. They measured the most buzzworthy and reacted-to moments of the movie, which aired on SyFy network.

Wil Wheaton, who helped popularize the first “Sharknado,” took Twitter by storm. His handle generated the most overall reactions from fans (as well as 22% “WTF), but “Today” show weatherman Al Roker generated the most “best” reactions. And the surprise Billy Ray Cyrus cameo generated  a 50% “best” reaction, 24% “funny” reaction, and 26% “WTF.”

Here are some other insights from Canvs and an infographic:

-Al Roker bested Matt Lauer in the reaction popularity contest. Lauer was the third most mentioned cameo, eliciting 619 reactions, 53% of which said he was the “best.” Roker on the other hand garnered 901 reactions with his name and 778 with his handle (@alroker).

- Audiences enjoyed a surprise cameo by Jared Fogle, aka Subway Jared. 29% of reactions about Jared mentioned that it was “funny” he appeared in the film.

-Andy Dick is just “scary.” The comedian was the only celebrity to receive a sizable “scary” response (29%).

Read more

Canalsat Experiments with Expanded Images on Twitter for ‘Sharknado 2′

sharknado-2-the-second-one Following in the footsteps of the original social media phenomenon, SyFy’s ‘Sharknado 2’ caused a social media frenzy in America last night.

And SyFy hopes the same will happen when it premieres in Europe tonight.

Bigger Than Fiction, a French social TV agency, has worked with France’s largest broadcasters including Canal+, Canalsat, Discovery Channel, France 4, Arte, and Orange. For the premiere of Sharknado 2 in France, the company teamed Canalsat to create a #clicktosea Twitter campaign, which plays with Twitter expanded images. Read more

‘Sharknado’ Director Answers: Social or TV Hit?

SharknadoWith the sequel premiering tonight on SyFy, anticipation for “Sharknado 2″ has reached frenzy levels.

And one of the movie’s stars, Tara Reid, and director Anthony Ferrante appeared this afternoon on MSNBC to talk about the cult phenomenon the movie has become. On whether the shark thriller has become more of a social media hit than a TV one, Ferrante disagreed.

“I think it’s a misnomer. We knew that a lot of people watched the movie and it wasn’t just social media because people were commenting about the movie on Twitter that night and we thought it was this gargantuan thing…as it increased and started getting really crazy, you started to see that thing was just huge.”

And even the longest-serving member of Congress is getting into it, albeit in his case, it was to ask what all the fuss is about.

Read more

Get a Sneak Peek of ‘The Killing’ Season 4 With Netflix’s Awesome Instagram Campaign

Netflix-The-KillingIn March, Netflix created an Instagram account for ‘The Killing,’ offering fans behind-the-scenes pictures from the rescued show. With Season 4 of the show (the first three seasons of the show aired on ‘AMC’) set to return on August 1, Netflix continues to turn to Instagram to promote it.

This time around, Netflix is using the social platform to tease the coming season’s mystery and to give fans a taste of what’s to come. Fans are directed to go to ‘TheKillingTour” account on Instagram, pictured below: Read more

You Can Now Google ‘America’s Got Talent’ to Save Your Favorite Contestants

2012-07-26-Americas_Got_TalentLast night, NBC’s hit show ‘America’s Got Talent,’ began to incorporate voting and instant save in a new way: Google Search.  The show is partnering with Google to allow fans to Google the terms “America’s Got Talent” or “AGT” starting at the end of the live show to access the vote, and then also tonight during the results show, to instantly save an act close to being sent home.

“We’re excited to bring fans an easy and interactive way to vote for their favorite acts on America’s Got Talent,” said Anjali Joshi, VP of Product Management, Google. “With a simple search on your mobile phone, tablet, or desktop, you can support acts you love, and also help save them from elimination.” Read more

Exclusive: USA Network Teams Up with UN to Raise Awareness About Human Trafficking

BtvRN8OIQAA0fwVTomorrow marks the first ever United Nations ‘World Day Against Human Trafficking,’ and USA Network is teaming up with the UN to spread the message.  The United Nations Office on Drugs and Crime (UNODC) is focusing the campaign around giving hope back to the millions of victims worldwide of human trafficking. The UNODC, along with USA Network, is asking people to take a photo of themselves forming a hand heart - the internationally recognized gesture of love, care and friendship – and then share it across social media with the hashtag #IGiveHope.

While USA Network as a whole is getting involved, ‘Graceland’ particularly is leading the charge. The show has incorporated human trafficking storylines in seven episodes this season, and actors Daniel Sunjata and Serinda Swan have filmed special messages to raise awareness. Read more

CNBC Now Available on Apple TV

CNBCCNBC has become the first NBCUniversal property available on Apple TV, the network announced today.

The CNBC TV Everywhere app for Apple TV will allow business audiences to watch real-time streaming of the network’s business day programs, which span from 4am to 7pmET. On-demand clips will also be available. Some programs featured on the app include “Squawk Box,” ”Closing Bell,” and “Mad Money with Jim Cramer.“  Primetime and weekend shows will also be available on CNBC/Apple TV, including “The Profit,” “American Greed,” “The Suze Orman Show,” and “Restaurant Startup.”

“Apple TV allows CNBC viewers to be in control of their experience, ensuring they will never miss the business news and information they need or any of the primetime programs they enjoy,” said Mark Hoffman, President of CNBC. “Apple TV is the first, full-featured CNBC TV Everywhere experience viewers have on a TV-connected device, further advancing NBCUniversal’s commitment to making authenticated content accessible to consumers anytime, anywhere,” said Alison Moore, EVP and GM, NBCUniversal TV Everywhere.

Read more

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