Updated with infographic. Netflix, the streaming giant that’s about to release a new season of Arrested Development just launched a genius marketing and PR campaign that hilariously explains the binge-watching internet culture they’ve defined and invigorated. New York Magazine’s The Cut coined the term “Netflix Adultery,” the act of binge-watching TV episodes ahead of your significant other when you promised them you’d watch together. Have you been a victim of this horrendous crime? According to Netflix’s survey of 2000 American adults, “12 percent confessed to watching ahead on TV shows they were supposed to save to watch with their partners. ” Also, “ten percent admitted to being the victim of Netflix adultery, which means either 2 percent are blissfully unaware of their partners’ indiscretions, or the cheaters are hitting multiple victims.”
Here’s the hilarious video Netflix made to release the results:
New York Mag’s coverage also reveals that:
Seventy-seven percent of men ages 18 to 34 said they would cheat, whereas only 57 percent of women that age said they would. As for people actually in relationships (not all of the men and women were), 51 percent of committed adults said they had or would commit Netflix adultery, if the moment was right and Netflix was looking particularly foxy that night.
I can sadly admit that I have committed this crime. My significant other has as well. Let us know if you’re guilty in the comments.
- New 'Tree Topper’ ad shows how Netflix can bring together any family
- Netflix Trying a Half-Binge Strategy for First Original Children's Series
- Bandwidth, bundles and blackouts mean hard times for the cable industry
- Netflix Raises TV Profile, Debuts New Look