TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

160 Fox affiliates to switch to MyFox sites

In a sweeping deal, Fox Interactive Media will manage 160 Fox affiliate websites and bring them into the MyFox network — the same network already in use by Fox’s owned-and-operated station sites. “It’s important for local affiliate stations to have a web strategy and compelling online content, and we believe the MyFox platform is the best solution to help them deliver it,” said Joe Denk, chairman of the Fox affiliate board of governors. As part of the deal, FIM will have access to half of the inventory on the sites for national inventory, and the revenue share arrangement will be “similar” to Fox’s earlier arrangement to stream network shows on affiliate sites. One of the biggest Fox affiliate ownership groups, Sinclair, is still evaluating its options and is not part of the 160 site deal.

The move fits an urgency in the media industry to scale up quickly to attract higher-quality national advertisers who are hungry for unique, easily-executed, targeted campaigns across a large audience. Two semi-recent examples are Internet Broadcasting’s deal with CNN and Yahoo’s newspaper consortium. And I imagine you’ll see plenty more ad network partnerships in the near future.

Sponsored Content

TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.