Fox ran a trailer for the hotly anticipated return of “24” during last night’s Super Bowl, depicting an on-the-run Jack Bauer fleeing with longtime colleague Chloe from what seems like a terror attack in London.
And on the hashtag #JackIsBack, fans were buzzing about the return of the classic Fox hit across social media.
— liz myers (@thisbeliz) February 3, 2014
On Facebook, over 86,000 liked a post announcing Jack Bauer’s return.
Like other classic shows, “24′s” peak was before the social TV era, so it will be interesting to see the type of engagement the classic terror thriller draws as it returns during the second screen era.
‘Live Another Day” debuts May 5 on Fox.
- Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios
- What is the Right Sweet Spot for Social Teasing of Local News?
- Does 'Better Call Saul' Have the Makings of a Social TV Hit?
- Roy Sekoff of HuffPost Live: 'We Set Out to Expand the Definition of Social TV'