Paramount Partners With Mastercard and EDO to Enhance Measurement Transparency
Paramount wants to deliver outcome-based metrics across linear and digital.
NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay
Mark Marshall hopes for 'no surprises' ahead of NBCUniversal's 2024 upfront event.
Women’s Sports-Focused NewFront Changes the Media Buying Game
Sports Innovation Lab's Women's Sports Club NewFront makes it easy for sponsors to get in on the action.
3 Big Takeaways From 20 Companies Shaping the Future of TV Advertising
IAB's NewFronts Main Stage featured 20 companies presenting on the future of TV advertising.
Spotify Is Ready to Compete for Video Advertising
Spotify makes play for video ads, with more than 500,000 episodes of video podcasts uploaded this year.
Roku Unveils Trade Desk, iSpot and NBCUniversal Partnerships at NewFronts
In addition to partnerships with The Trade Desk and iSpot, Roku is bringing innovations such as cars to Roku City.
Inside Samsung Ads’ FAST Pitch to Advertisers to Reach Sports Fans
Samsung Ads plans multiple sports-focused FAST channels for MLB, AHL and F1.
Exclusive: A Look Inside Paramount’s Upfront Dinners for 2024
Paramount is once again hosting "intimate, bespoke" upfront dinners instead of a one-off event.
Paramount CEO Bob Bakish Officially Exiting Company
Bob Bakish is out at Paramount as merger talks continue.
Google Touts Programmatic Video Capabilities and DSP at NewFronts
Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.
Peacock Raises Prices as NewFronts Get Underway
The streamer is boosting subscription rates by $2 for Premium tiers.
Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Telemundo Takes Upfront to the Next Level With SNL’s Marcello Hernández
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
WBD Reveals First-Party Data Platform to Unify Buying Across Its Portfolio
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
Digital Video Ad Spend Will Exceed Linear for the First Time
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
The chairman of Paramount Advertising has been with the company for over three decades.
