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5 Social TV Stories You May Have Missed

Social-TVFrom HBO announcing an exclusive deal with Amazon to a Pulsar study showing that Tumblr is a more immersive social-TV hub for fans than Twitter, there were many major social-TV stories this week.

Here are five that you may have missed:

- 75% of connected TV app users say video apps are ‘extremely’ or ‘very important’ according to research from NPD Connected Intelligence.

Takeaway: More than three out of every five broadband U.S. households have connected TVs, and as the technology becomes more ubiquitous, dedicated connected TV app companies will begin to pop up.

Twitter launches native ads on MoPub platform.

Takeaway: Twitter acquired MoPub last September, and there will be an opportunity to sell entertainment companies on working native ads into larger advertising packages.

- JP Lespinasse, BET’s Senior Director of Social Media talked with Contently about how social media analytics are changing TV promos.

Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

AdAge snagged an exclusive interview with YouTube’s new CEO, Susan Wojcicki. Her first goal? To “make YouTube ‘stars’ real-life famous.” Many YouTube stars are already real-life famous. See:Vidcon.

Takeaway: Still, with companies like Microsoft, AOL, Yahoo, and Amazon making big waves in the original content space, YouTube will have to make a real, concerted effort not to lose talent to competitors.

- Turner Entertainment plans to offer advertisers real-time messaging opportunities on TBS and TNT. Turner is dubbing the service ‘Real Time Now’ and along with an agency partner, turn around ad spots within a day or two to help brands jump on social media topics with lots of buzz.

Takeaway: Think of this as the Oreo SuperBowl Blackout Tweet, but over the course of two days.

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