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Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios

SocialStudiosMati Kochavi, who founded digital news start-up Vocativ, is adding to his social and digital portfolio in a big way.

The Israeli entreprenuer launched Moonscape Ventures today, a $120 million investment company that will invest in the “Internet of Things, Smart Cities, Big Data and Media Startups,” according to a news release.

As its first signature move, Moonscape has announced a $3.1 million investment in a start-up called SocialStudios, which takes social media data and automatically morphs it into personalized video content. Kochavi’s company, Vocativ, which is a digital news content creator that tells stories from the “deep web,” will be the first company to use SocialStudio’s technology.

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Mediabistro Course

Screenwriting

ScreewnritingStarting August 27, work with an award-winning comedy writer, director and producer to complete a first draft of your screenplay! In this course, Jonathan Kesselman will teach you the three-act structure of writing, how to format and structure your screenplay, what do when your screenplay is finished and more. Register now! 
 

Fanta Attempts to Reach Teens with Vine-Based Comedy Series

fanta_logo_hd_wallpaper-1920x1080Its target demographic is spending a lot of time on Vine, so now Fanta is too.

Last Friday, Fanta debuted a new Vine-based digital and social campaign, partnering with digital influencers to co-create ‘Fanta For The Funny,’ a comedy series that will “air” exclusively on Vine. New episodes of the show, which is geared towards teens, will premiere each Friday for six weeks on CollegeHumor.com.

Each episode will combine comedy with different teen-centric topics based on Fanta’s tagline: “More Fanta, Less Serious.”

“Today one-in-three teens doesn’t just want to be famous, but they believe they will actually be famous, and they are interacting with Vines at twice the rate of other audiences in search of humor, entertainment, creativity and conversation.,” said Racquel Mason, AVP Fanta and Flavors “‘Fanta For The Funny’ unites teens around their shared desire for fame and their shared passion for humor, while allowing them to be themselves and to connect their way.” Read more

NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron. Read more

Women 25-34 Lead the Social TV Conversation During a Record-Breaking Shark Week

Shark WeekShark Week never seems to bite off more than it can chew.

We wrote last week that ”‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week.” This year’s numbers have been tallied, and Shark Week topped itself yet again. On Facebook, 12.7 million people had over 21 million interactions – more than double last year’s tally - related to Shark Week between August 10th and August 17th.

People couldn’t wait for ‘Shark Week‘ to begin this year, specifically (and perhaps, surprisingly) Women 25-34. Air Jaws: Fin of Fury – which kicked off the week on Sunday, August 10, generated the most buzz among ‘Shark Week’ programming.

Below, other ‘Shark Week’ social TV numbers from Facebook: Read more

‘Hitrecord on TV’ and ‘Live from Space’ Win Interactive Media Emmys for Social TV Experience

Emmy trophyIn January, we wrote about Joseph Gordon-Levitt’s ‘Hitrecord on TV,’ a crowdsourced TV show that features segments from a community of artists around a single theme. The show airs on Participant Media’s Pivot, an innovative TV network (available through most cable and satellite subscriptions) that has experimented with crowdsourced shows, a la carte digital offerings, and multiplatform content delivery.

Last week, it was announced that ‘Hitrecord on TV’ will receive an Interactive Media Emmy Award for Social TV Experience. The Social TV Experience award recognizes the creation of a companion social experience that supports audience communication and interaction for a linear program or an original interactive program. This is the first Emmy Award for the network that launched in August 2013.

Also a winner in the Social TV Experience category is National Geographic Channel’s ‘Live from Space,’ a two-hour special that aired in March. The show took viewers inside the International Space Station. Mullen, an integrated advertising company, worked with National Geographic to produce the second screen experience for the special: Read more

Google+ and Make Magazine Broadcast Live From Jim Henson’s Creature Shop

Screen Shot 2014-08-18 at 11.06.07 AMOn Friday, print, linear, and digital came together in the form of Maker Camp – a collaboration between Google and Make Magazine that took place at Jim Henson’s Creature Shop, which is featured on a Syfy reality show.

Maker Camp is a free, online summer camp for “building, tinkering and exploring.” The goal is to provide kids with inspiring STEM education throughout the summer months.

On the latest “virtual field trip,” the camp broadcasted live via Google+ Hangout to teach Makers how puppets are animated and fabricated.During the Hangout, Makers had the opportunity to virtually meet the winner of ‘Jim Henson’s Creature Shop Challenge’ season one as well as Creature Shop team members Peter Brooke, Julie Zobel, and John Criswell.

Below, the full Hangout from Friday: Read more

Viggle Gives Advertisers ‘Access’ to Highly Targeted Second Screen Audience

Viggle_wordmark_763x423In early July, Viggle, the entertainment marketing and rewards platform, announced Viggle Access, an advertising offering across the Viggle, Wetpaint and NextGuide platforms for TV networks and brand partners.

The new offering is designed to allow brand and TV network partners to reach a specific individual in a highly targeted manner and drive tune-in and views against a very specific piece of content. The three ad products that comprise Access are Reach, Promote and Brand Sync. According to the company:

Reach allows advertisers to identify the appropriate audience to target based on first-party data, including age, gender, location and TV tune-in behavior.

Promote drives TV fans to tune into, and engage with, specific shows and web-based content through a variety of editorial content.

Brand Sync allows marketers and networks to continue the conversation with their targeted consumer by allowing Viggle Members to check into the TV commercial on-air using the Viggle mobile app available for iOS and Android devices.

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Internet Stars Rule the Teen Choice Awards

Teen-Choice-Awards-2014-Featured_2014-08-04_19-17-28The Teen Choice Awards aired on Fox this past Sunday, and internet stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the Teen Choice Awards conversation.

The top three most reacted-to stars from Sunday’s Teen Choice Awards are all internet-famous. While they may not be popular with the over-20 set, Vine and YouTube celebs elicited the most emotional reactions from the Teen Choice audience.

  • Viner Cameron Dallas (@camerondallas) was mentioned in a whopping 12.6% of reactions.
  • Viner Matt Espinosa (@themattespinosa) was mentioned in 7.6% of all reactions
  • YouTube star Tyler Oakley (@tyleroakley) was mentioned in 4.7% of reactions.

A “scandal” erupted over Teen Choice voting policies spurring the #teensdonthaveachoiceawards hashtag, but even this can’t explain the dominance of internet-famous stars. We found a sizable 6,277 reactions containing #teensdonthaveachoiceawards, but all of these tweets occurred after the 10:00 end time.  (For scale, 196,061 reactions mentioned Cameron Dallas.)

Here is some additional data and an infographic about the social sentiment around the Teen Choice Awards:

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Honoring Robin Williams in This Week’s Top 5 Viral Videos

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a number of videos commemorating Robin Williams, who passed away this week. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Whether through his standup comedy, various acting roles, or simply his unique spirit, Robin Williams touched the lives of many and will be remembered in part through his on-camera work. Over the course of his incredible career, he made a significant impact on many present day TV icons: Jimmy, Conan, Craig and many more, all of whom had the pleasure to work with and learn from one of comedy’s greats. This week, many paid tribute to him by broadcasting memorable moments, re-airing segments from the past, and sharing kind sentiment. We hope you enjoy the below clips – just a few from the remarkable life of Robin Williams. 

Supernatural and Vampire Female Social TV Community Fueling Insticator’s Growth

InsticatorInsticator, a TV fan prediction company, is seeing a large spike in usage from an unlikely audience: vampire and supernatural fans.

In just 10 days, the platform has grown from 4,000 active users in this segment to over 22,000. Insticator runs contests with trivia and predictions and these specific communities are very passionate about what is going to happen within the plot and to characters. Among the shows whose communities are engaging are ‘The Vampire Diaries,’ ‘The Originals,’ ‘Supernatural,’ Teen Wolf,’ and ‘Once Upon a Time.

The hyper-social 16-35 female viewer is highly engaged and opinionated and certain shows are capitalizing on that audience.  Insticator broke its user base into two cohorts for the sake of this study and found some interesting data points. Read more

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