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Social Scoreboard: Week of August 25-28th

Last week, the Emmy’s took first place in the Nielsen Twitter Ratings with 1,102,000 tweets and 370,000 unique authors. In second, “Pretty Little Liars” with 259,000 unique authors, while VHI’s “Love & Hip Hop: Atlanta” came in with 170,000 unique authors.

“Big Brother,” “So You Thin You Can Dance,” and WWE “Monday Night Raw” round out the top ten for the week, reminders that with summer programming, it’s the big events that draw the most engagement.

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An Exclusive Look at the All England Lawn Tennis Club’s Social Strategy for Wimbledon

(AP Photo/Ben Curtis)

(AP Photo/Ben Curtis)

Wimbledon is the longest running and most prestigious of the four major tennis championships. In addition to its huge yearly television audience and the fans willing to wait weeks outside for tickets, the Wimbledon Twitter account boasts 1.2 million followers and its Facebook page, 2.4 million likes. With tennis on everyone’s minds midway through the U.S. Open, Lost Remote gained exclusive access to data from the All England Lawn Tennis Club’s (AELTC) partnership with Grabyo - a cloud-based, real-time video solution provider that helps broadcasters monetize clips – this past June and July.

The AELTC installed video feeds on its three main courts, each of which was integrated with Grabyo Studio. Grabyo created a Wimbledon-branded video gallery on Wimbledon.com and ensured that the AELTC was set up to share real-time video across social, web, and mobiles apps. “The ease with which Grabyo Studio allowed us to create social videos as part of our content offering and distribute them to our global digital audience was very impressive,” said Alexandra Willis, Content and Communications Manager at the AELTC. Read more

ABC Tweets Premiere of New Show ‘Selfie’

ABC is promoting its new show “Selfie” by giving viewers access to the full premiere in their Twitter feeds. The show centers around a social media obsessed Eliza Dooley, a girl with a lot of followers, but no real friends, who decides to rebrand herself in the name of getting some IRL love. It’s all very meta.

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Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.

‘Friends’ and ‘The Sopranos’ Are Back in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

This week is a blast from the past. ‘Friends’ reunited on Jimmy Kimmel while The Sopranos’ showrunner David Chase talks about what happens to Tony.  For more on the videos selected, Theo Tabah, 5by’s Head of Content:

This week it’s all about the old and the new. Past TV hits get revisited and what’s trending now on social and in the world of TV make their presence known in this weeks top five viral TV clips on 5by.

Two very different, but equally famous TV shows resurfaced this week in entertaining fashion. ‘Friends’ has the reunion we sort of wanted, but were still thrilled to see, on Jimmy Kimmel (who plays Ross). ‘The Sopranos’ perplexing, but incredible, final scene was released with annotations that put an end to the burning question regarding Tony’s fate…

On the new side of things, the ALS ice bucket challenge was taken to a new level with Homer Simpson taking the plunge, and racking up six million views in the process. Guillermo, from Jimmy Kimmel, interviewed a few Emmy award winners in the best way possible, back-to-back (literally). Finally, Jon Stewart tears into Fox in his powerful monologue covering the recent protests in Ferguson, MO.

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#LaborLive: Animal Planet Streaming Births For Holiday Weekend

Oh, America, where we can turn a celebration of our workforce into an excuse to live-stream animals in labor. Get it?

Through Labor Day, Animal Planet is live-streaming animal births on the Animal Planet L!ve website. It’s called the (caution: you could be clicking into some graphic lamb-birth) Labor Live Cam‘ direct from the Nebraska State Fair — we’re talking cows, pigs, chickens, maybe even a goat or two. On the site, you can also catch edited highlights, videos of the little things taking their first steps, and interviews with the vets. There’s a little scorecard in the corner where they keep a tally of how many species have arrived since Aug. 22, when the #LaborLive cam started tracking the action. While you do get to watch births, a lot of time it’s just a cow milling about. Read more

Social Scoreboard: Wednesday, August 27

“Big Brother” garnered over 60,000 tweets on Wednesday night, by 19,000 unique Twitter users. “So You Think You Can Dance,” and “America’s Got Talent” were neck in neck, according to Nielsen’s Social Ratings, with 40,000 and 32,000 tweets respectively.

Nick Cannon’s “Wild’n'Out” and Jimmy Kimmel rounded out the Top 5 for Wednesday.

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Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

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Hulu ‘Didn’t Know’ It Was Sending User Data to Facebook

In its most recent argument in it’s privacy suit, Hulu has submitted court docs claiming that they had no way of knowing that user data would be sent to Facebook via the like button on it’s pages.

This means that Hulu either has some major staffing problems or a really good lawyer. I’ll put money on the latter.

The suit was brought all the way back in 2012, when judges allowed that Hulu had run afoul of the Video Privacy Protection Act, which in a nice little twist, exists only because a Supreme Court Judge nominee didn’t want people knowing what he was renting at BlockbusterRead more

The Weather Channel Rolls Out New Social Friendly Android App

unnamed (3)In April, The Weather Channel launched its redesigned app for iPhone, and in June, it was rolled out for iPad users. Now, all Android users can find the app in the Google Play store.

The app incorporates a new social feature that lets fans report local weather conditions. This will not only help improve the accuracy of forecasts, but also The Weather Channel’s position as the leading weather app. In recent years, competing weather apps have been racing to provide hyper-local forecasts and minute-by-minute conditions. For example, if users are considering going out to get lunch at 1:00 PM, they may learn that they can avoid rain if they go at 1:10 PM instead. The Weather Channel has the advantage of being the go-to linear network for weather news, and has amassed a loyal following as a result. Weather – especially when natural disasters are taking place – is always at the forefront of the social conversation. Read more

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