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First Episode of New Series ‘Slednecks’ to Premiere Tonight Exclusively on the MTV App

rs_560x415-141001120635-1024.MTV-Slednecks.jl.100114MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’

Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more

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Futures Without Violence Taps YouTube Stars for ‘RESPECT! Challenge’ Campaign Video

Respect-banner-300x181In early October, Futures Without Violence and Macy’s – with the help of Federated Media (and its content production abilities) and Fullscreen (and its roster of talent) – launched the RESPECT! Challenge campaign, a national social media contest that asks participants to promote the people that have taught them respect.

This is the third year of the campaign, and for this year’s video Futures Without Violence and Macy’s wanted to target millenials – including high school and college students. The result is two of YouTube’s top performing artists, Christian Collins and Diamond White, covering Aretha Franklin’s “Respect,” and discussing who taught them respect. Between them, Christian and Diamond have over 1 million YouTube subscribers and more than three million Facebook fans.

“What motivated me to get involved is the great cause it represents,” White told Lost Remote. “Domestic violence is something a few of the women in my family went through and conquered so it’s something that means a lot to me.” Read more

The Young Turks Experiments With Exclusive Content for Members

TYTlogoIn the wake of the Bill Maher and Ben Affleck debate on radical Islam on “Real Time With Bill Maher” a few weeks ago, The Young Turks streamed an interview between Cenk Uygur and Sam Harris last night, author of Project Reason and another at the desk during that “Real Time” discussion. It’s a talk show feedback loop: Uygur had Reza Aslan on the show, Aslan challenged Harris, Harris is invited.

More intriguing than the debate, though, is that the interview came about because fans pushed for it on social media. There are various “TYT Talk” and hashtags for the show’s weekday broadcast.TYT member benefits

The network  itself offered a live-stream of the interview exclusively for its paying members last night and Uygur and Harris were both welcoming questions from social media to guide the debate. The network streamed the interview as a way to expand upon current membership benefits and, according to a statement, “continue [to] push to build revenue and value off YouTube.”

The perks are more entertaining than most Kickstarter campaigns: for $10/month fans get the “Entire Main Show & Post Game Show ad free, podcast network shows,” but for a $100 or $1,000? Conference calls with the hosts or a one -on-one call with Cenk Uygur once a month. Talk about engagement. You can see clips of the streamed interview with Harris here.

NFL Homegating App Brings the Tailgating Experience Home

NFL-LogoCan’t make it to the stadium for your favorite NFL team’s game? The NFL’s Homegating app enables you to organize a tailgating experience at home.

The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.

While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.

In addition the app’s existing features, here’s what’s new in the latest update: Read more

Twitter Chats and TV Stars Just Don’t Mix

gwenchatTwitter chats are the bane of my existence and if you’re trying to market a television show, they should be yours, too. They are messy, hard to follow, and usually not that interesting at best. At the very least, the show or star should ask the questions, not the other way around.

Like Monday night’s Twitter chat with Gwen Stefani, promoted by Twitter, “The Voice” judge was taking questions and promoting her new album. The chat was supposed to be moderated with the hashtags #BabyDontLie, the name of her new single, and #AskGwenStefani.

No one expects a Twitter chat with a primetime celebrity and musician to be deep. But what could be good publicity — like a Reddit AMA — ends up in the social media ether on Twitter. Like this:

Or this:

In all, she answered about 20 questions in the half hour block after the “The Voice” on Monday night, sifting through abuse and nonsense. Once upon a time, a Twitter chat was a good idea, a way to see how much you could engage with your followers. These days? There has to be a better way.

Social Scoreboard: Tuesday, October 21

“Pretty Little Liars,” “The Voice,” and ESPN’s “30 for 30″ took the top three spots last night according to Nielsen’s Twitter ratings. FX’s “Sons of Anarchy” and the CW’s “The Flash” rounded last night’s ratings. All of those numbers are dwarfed by the World Series’ Twitter activity, which ranked first in the Nielsen Sports category with 562,000 tweets by 253,000 unique authors. nielsen 10_21

ABC News Consolidates Digital and Broadcast Coverage for Midterm Elections

abc_news_default_2000x2000_update_16x9t_384You know there are midterm elections coming up, right? Consider this your reminder. ABC News has already announced plans for its coverage of the elections, notably combining their on-air broadcast with the digital coverage. Instead of having an entirely different program for second screen viewers, it will be the same cast of characters, same line-up. Worlds will collide.

Anchor George Stephanopoulos will lead uninterrupted overage from 7 p.m. ET until 2 a.m. ET from ABC News headquarters in Times Square. In addition to other ABC contributors such as Diane Sawyer, Matthew Dowd, Fusion’s Alicia Menendez, and the Washington D.C.’s bureau Cokie Roberts will be on hand for analysis.  The ABC news team will also host FiveThirtyEight’s Nate Silver, who will live-blog and join Stephanopoulos on air.

It’s really a multi-media election showdown. The broadcast will be available to stream on abcnews.com, ABC News mobile apps and Apple TV. ABC News Digital will introduce personalized alerts for Election Night, updating users with all the results from their local races. 

And, thank the network gods, in the name of an informed democracy, viewers can stream the election coverage from the app or website without a cable subscription.  

Turn On, Tune In, Drop Out: Which Fall TV Shows Are Capturing Viewers’ Attention?

peelAfter more funding from Alibaba – to the tune of $50 millionPeel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.

The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.

Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.

Below, some additional insights from Peel: Read more

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

NBC Launches Long-Form Sports Site, NBC SportsWorld

nbc_sports_logoNBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe PosnanskiJoe Prince-Wright, and Nick Zaccardi.

“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.” Read more

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