TVNewser TVSpy FishbowlNY FishbowlDC AgencySpy PRNewser SocialTimes GalleyCat

Sorenson Media Launches TV Analytics and Advertising Brand Spark

Sorenson_Media_logo.svgSorenson Media, a company that has been in the TV and digital video space for nearly 20 years, has launched a new brand, Spark, to expand into the analytics space.

The suite of Spark products will gather data from Smart TVs to give advertisers the ability to better target and personalize their messaging.

“Sorenson Media is well established as a thought-leader and pioneer in the video industry, with nearly twenty years of bringing innovative and award-winning products successfully to market, “ says Marcus Liassides, President and CEO of Sorenson Media. “We’re now applying that pioneering spirit and innovative drive to the world of television with our new suite of Spark products as we provide digital capabilities to assist broadcasters and advertisers.” Read more

Sponsored Content

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

Screen shot 2014-12-17 at 2.33.26 PM

Bravo Re-Launches Website As ‘Digital Rabbit Hole’ For Fans

bravo_logoIf Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of bravotv.com.

The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:

These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.

Read more

Share Your Favorite TV Moments (Legally) With Whipclip

new-whipclip-app-iconRe/code recently reported that Whipclip – a mobile app company founded by former Demand Media CEO Richard Rosenblatt – raised $20 million at a $100 million valuation. The app will allow consumers to share favorite TV clips legally.

Rosneblatt got the idea for Whipclip while watching Richard Sherman’s comments following the Seattle Seahawks’ victory against the San Francisco 49ers in the 2013 NFC Championship. According to Re/code:

Rosenblatt wanted to get a clip of the diatribe to his kids, but found it nearly impossible to do so except via sending links to stolen clips on YouTube.

“I did what everyone does and emailed, ‘Check this out it’s at https://www.youtube.com/watch?v=7mlnm3rfnww, but it’s long so fast forward to 11 seconds and you don’t need to watch past 35 seconds,’” said Rosenblatt, who had been consulting for Raine since he left Demand. Read more

‘Supernatural’ Was the Most Reblogged Live Action TV Show on Tumblr in 2014

Screen Shot 2014-12-14 at 7.11.17 PM

As is the thing to do, Tumblr last week released ‘Tumblr Year in Review,’ a look back at the top posts and most reblogged content across the platform. Categories include K-Pop, Marriage Equality, and GIF Art. The list also includes two dedicated TV categories: ‘Most Reblogged TV: Live Action’ and ‘Most Reblogged TV: Animated.’ Social TV hits such as ‘Orange is the New Black.’ ‘Game of Thrones,’ and ‘American Horror Story,’ have places on the ‘Live Action’ list, but so do ‘Supernatural’ (#1 in the category), ‘Doctor Who,’ and ‘Once Upon a Time’ – shows that are particularly popular on Tumblr and skew towards a younger demographic. The story is the same in the ‘Animated’ category, where shows like ‘The Legend of Korra’ and ‘SpongeBob SquarePants’ are ahead of ‘Family Guy’ and ‘South Park.’

For advertisers seeking younger audiences, spending with Tumblr may make more sense than with Facebook or Twitter. Below, the Top 10 most reblogged ‘Live Action‘ and ‘Animated‘ shows: Read more

68% of Twitter Convos Happen During Live Broadcast

nielsen_logoMost Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.

According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.

There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more

Social Scoreboard: Monday, December 15

Last night, “American Country Countdown” on Fox and “The Voice” and “Monday Night Raw” topped the Nielsen Twitter ratings last night. Live events always take the cake. VH1′s “Sorority Sisters” and “Love and Hip Hop” rounded out the evening. Screen shot 2014-12-16 at 1.02.02 PM

Jimmy Fallon Using Twitter for Holiday Giveaways

Tonight_Show_Starring_Jimmy_Fallon_IntertitleTo really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:

In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:

 

For Second Straight Year, AMC Has the Most-Tweeted About TV Series

2-the-walking-dead-season-5-promo-walking-dead-season-5-premiere-recap-5-things-you-might-have-missedOn Facebook, the most talked about TV series in 2014 was HBO’s ‘Game of Thrones.’ On Twitter, it was ‘AMC’s ‘The Walking Dead.’ ‘The Walking Dead’ came in second place on Nielsen’s Twitter TV Ratings chart in 2013, but with ‘Breaking Bad’ (another AMC show) out of the picture, it took first place this time around with the greatest average audience (4,934,000) and average number of tweets (576,000).

Between ‘The Bachelor’ (2nd), ‘Scandal’ (7th), ‘The Bachelorette’ (9th), and ‘Dancing With the Stars’ (10th), ABC had the greatest number of series in the year’s Top 10. With sister network ABC Family included (‘Pretty Little Liars, 3rd), Disney/ABC Television Group had a great social TV year on Twitter.

According to Nielsen, the most-tweeted TV series minute of 2014 belonged to “The Voice (NBC), which garnered 310K Tweets at 8:59 p.m. EST on May 13, 2014.”

Note: Nielsen broke out ‘Top 10 Series,’ ‘Top 10 Specials,’ and ‘Top 10 Sports Events.’ Below, the ‘Top 10 Series:’ Read more

SPONSORED CONTENT

TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Read more

NEXT PAGE >>