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Social Scoreboard: Tuesday, October 28

Last night, NBC’s “The Voice,” and ESPN’s “30 for 30″ took the top two spots, respectively, in Nielsen’s Twitter Ratings. “Sons of Anarchy” took the number three spot, but we bet that starts to change as things get even weirder approaching the series finale. The CW’s “Supernatural,” and ABC’s “Marvel: Agents of S.H.I.E.L.D.” rounded out the evening.

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Tracking John Oliver’s #ShowUsYourPeanuts Campaign

johnoliver_lastweektonightJohn Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.

You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found:

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MTV Promotes ‘Scream’ With Mysterious Emoji Tweets

screamMTV has picked up “Scream,” a horror series based on the Wes Craven film franchise. And then they promoted it with emojis. Targeting media outlets and TV people in general, they sent a slew of tweets with scary movie inspired emojis, a phone number, and a hashtag.

According to various people on Twitter, that phone number picks up and asks you “Do you like scary movies?” in homage to the classic line in the original. But being a neurotic New Yorker, there was no way I was calling a random California area code to verify that for this blog post. Plus, it’s sort of creepy.

Fans, who have been waiting for this pick-up announcement since filming was announced in April, have started using Instagram to spread the number and Vine to record their screams. Here’s Perez Hilton:

According to Variety:

This show stars newcomers Willa Fitzgerald (“Alpha House,” “Royal Pains”), Amy Forsyth (“Torment,” “Reign”), John Karna (“Premature,” “The Neighbors”), Carlson Young (“Key and Peele,” “The Kroll Show”) and Amadeus Serafini. “Faking It’s” Jamie Travis directed the pilot. Exec producer Jill Blotevogel (“Harper’s Island,” “Ravenswood”) wrote the script originally penned by Jay Beattie and Dan Dworkin (“Criminal Minds,” “The Event,” and “Revenge”)…Under the Dimension TV production umbrella, Harvey and Bob Weinstein will executive produce. Additional executive producers include Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad. Matthew Signer and Keith Levine are producers.

It has not been confirmed yet if Ghostface will return for the series.

With Video on Demand, ‘The Walking Dead’s’ Success Stretches Beyond Sunday Nights

downloadAs we wrote about last week, Video on Demand is changing how people watch TV and Comcast’s ‘Xfinity on Demand’ is one of the main catalysts. The platform includes more than 55,000 choices, which results in more than 400 million views each month.

With the way that networks and advertisers are demanding that post-linear viewing be included in ratings, and the way in which Nielsen is responding, the popularity of top series viewed after-the-fact on Video on Demand (especially within three to seven days) must be taken seriously.

Below are the top 20 TV series on Xfinity On Demand for the week of Oct. 12 – 18. The only new Fall comedy that continues to appear been lasting on this list is ABC’s ‘Black-ish’ (Noticeably absent? The just-canceled ‘Manhattan Love Story’) – we are also noting the strong position of The Flash in its second week on this list. CW’s ‘The Flash’ premiered at #7 last week and has held strong at #8 this week. Read more

Social Scoreboard: Monday, October 28

Even though it wasn’t all positive, “Drumline 2: A New Beat” ranked number one on Nielsen’s Twitter ratings last night, bumping “WWE Raw” down to number two. “Dancing With the Stars” and “The Voice” rounded out the night.

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Everyone is a Critic: VH1′s ‘Drumline 2: A New Beat’ Flops With Fans

If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more advertising eyeballs. But it also means that when something flops, it flops hard.

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Let’s all pour one out for everyone over at VH1 this morning. “Drumline 2: A New Beat,” a spinoff of the super successful 2002 film “Drumline,” premiered last night. Yesterday, when #DrumlineANewBeat was circling around social media, fans could hardly contain themselves waiting for showtime. And then the movie started. It wasn’t just that stars Nick Cannon and Alexandra Ship weren’t living up to the beloved movie’s status. Fans were eager to give advice and complain about the technical stuff:

Actually, the idea of a “Drumline” series sounds like a much better idea than a big event-style, made for tv sequel. #Drumlin2 is still trending this morning, and the social response is not getting any nicer though:

Ouch. While the miniseries and TV movies are having their moment, it’s worth noting when the trend hits a saturation point. Some things might be better left alone.

Leave Frommer’s at Home: Crowdsourcing Travel on Esquire Network’s ‘Weekend Fix’

weekend-fix-about-the-showWe live in an age where advanced travel planning is at once easy and unnecessary. Don’t have a hotel for the weekend? You can use Hotel Tonight for same-day deals. Have no idea where to eat? You can turn to Foursquare and TripAdvisor.

On the new series ‘Weekend Fix’ , which premieres tomorrow night at 10pm ET on Esquire Network, actor Omar Miller (CSI Miami) and Five Four Club founder Andres Izquieta travel America, crowdsourcing their weekends with only smartphone apps and recommendations from locals and friends. “We hope to inspire others on their journey to discover their own Weekend Fix,” Izquieta tells LostRemote.

In a recent episode, in which Miller and Izquieta visit Brooklyn – featuring stops at sneaker-maker Greats and at Brooklyn Bowl – they employ Google, Instagram, TripAdvisor, Twitter, Google Maps, Tumblr, Wikipedia, Urban Dictionary, FourSquare, Where to Wee, Yelp, Vimeo, and YouTube to get their Weekend Fix.

Social recommendations drive each episode and the show does a fantastic job displaying the apps on-air. We spoke with the charismatic stars of ‘Weekend Fix’ to learn more about travel planning (or lack thereof), their surprising recommendations, and app integration. Read more

Social Scoreboard: Week of October 20

After being unseated for one week by the ‘BET Hip Hop Awards’ as social TV king ‘The Walking Dead’ returns to the top of Nielsen’s Weekly Twitter TV Ratings chart. 552,000 tweets were sent by 206,000 unique authors.

Top 5 regulars ‘American Horror Story: Freak Show,’ ‘WWE Monday Night Raw,’ and ‘Scandal’ each maintain spots, while ‘Pretty Little Liars’ made an appearance with a special Halloween episode. The second half of Season 5 doesn’t return for a little over a month, but all it took was a hiatus-breaking fan appreciation episode to get fans talking.

Are We on the Verge of Television’s Third Golden Age?

alacarte304As TV critics often remind us, we’re living in a second Golden Age of television. It’s an exciting era in which writers and producers, now freed from the constraints of the major networks thanks to the proliferation of TV channels, online distribution options and independent production companies, are taking risks and serving up innovative content. Inspired by HBO’s wildly popular mobster series, The Sopranos, a new generation of producers began offering critically acclaimed fare like Breaking Bad and Mad Men. And now, series like Orange Is the New Black and House of Cards are making waves via subscription streaming services.

This revolution in content production has been largely driven and enabled by a sea change in how consumers access programming. The first wave came as the proliferation of TV channels available via cable/satellite/telco subscriptions. The second wave is the on-demand availability of content through streaming services like Amazon Prime, Hulu Plus and Netflix, powered by over-the-top devices like Roku, Apple TV, Amazon Fire TV and gaming consoles like Xbox. Standalone niche networks that are available 24/7 in a channel format via apps and online – like the Tennis Channel and WWE Network – are also part of this wave.

The on-demand component is important to today’s consumers, especially Millennials and Generation Z, who have come to expect access to content on multiple devices whenever and wherever they want it. Cable networks have gotten the message.

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People Already Hate Lifetime’s Aaliyah Movie

aaliyahmove_lifetimeLifetime is premiering “Aaliyah: The Princess of R&B” on November 15th and the hate is already spreading through social media. After the Brittany Murphy biopic flopped, the negative social chatter should be expected. But there’s one elephant in the room that Lifetime wishes fans would forget: that her family didn’t approve or want the film made, resulting a recasting of the lead role early on. Other issues? Let us count the ways.

1)  Iggy Azalea?

2) The casting.

 

3) The fact that this movie will never please everyone.

Aaliyah really is the princess of R&B so without the family’s approval or her music, you can’t expect fans to be pleased. All press is good press, though, right?

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