MTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more
Aaron Sorkin made headlines this week for asking “The Newsroom” fans to “start over” ahead of the final season; he also gave his take on whether Netflix-born “binge-watching” is changing the way traditional TV writers work.
“I love House of Cards just like everybody else, I binge-watch it just like everybody else, but House of Cards is obviously the anti-West Wing,” Sorkin said during a Tribeca Film Festival panel. “I am a binge-watcher myself. If House of Cards or any other show can get me not wanting to stop, good on them. I don’t think writers or show runners are changing their style at all.”
Sorkin’s take definitely applies to his work, as his HBO show depicting the TV news industry plays like a traditional TV show airing over the course of a full season, with a week between episodes. As a result, plot and character development develop at a slower pace, as opposed to a show like “House of Cards,” where, spoiler alert, a leading character can rise from a U.S. Congressman, to Vice President, to president all over the course of 26 episodes–or for dedicated viewers, over one enjoyable binge-watching weekend.
But with binge-released shows like “House of Cards,” and “Orange Is the New Black,” still only a couple years old, it’s a little early to see if writers for traditional TV shows are changing their style to meet the demand for quicker entertainment.
Another TV star also appeared at the film festival, stepping back into his legendary TV role.
The lines between TV via the internet and TV via a cable provider are continuing to blur. In the midst of the high profile Supreme Court case with Aereo, Netflix “has been in talks with several pay TV operators in the U.S. about integrating its service directly into their set-top boxes,” according to coverage by Circa. Read more
Starting May 21, “The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” will become available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows will also be available, including “Boardwalk Empire” and “True Blood.” Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement.
These shows will still be available on HBO Go, but will be exclusive to Amazon, meaning Netflix and Apple TV users won’t be able to stream them on those platforms. The partnership marks the first time HBO has licensed its series to a web-only service.
BrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.
“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.
Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” - the company’s first cross-media measurement initiative to measure five screens. Read more
Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.
It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.
At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.
E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.
The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.
Joss Whedon‘s latest film ‘In Your Eyes’ premiered Sunday night at the Tribeca Film Festival. For those not lucky enough to score a seat to the premiere, the wait to see the film will not be long. In fact, a digital rental is available now for $5.00 at inyoureyesmovie.com.
Based on Whedon’s loyal fanbase, it is almost a safe bet that a major studio would have picked up the film. Still, Whedon has surely seen the success that Louis C.K. has had premiering yearly stand-up specials via his own website and the appetite that audiences have for alternate distribution methods.
Nearly three years ago, we wrote about how TV websites should become more connected to the mobile, second screen experience that might complement a TV show.
Yesterday, Oxygen became the latest network to jump on the bandwagon and redesign their destinations to be responsive and app-like. “Oxygen Media unveiled the re-launch of Oxygen.com today, making it more convenient than ever for the network’s young, female audience to access digital content anywhere, at any time,” according to the announcement.
Here are the details. Read more
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