One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
He also talks about Facebook’s adaptation for mobile.
We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.
The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.
“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”
The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.
The series will debut on various NBCU websites and Hulu, featuring series like “Tesla and Twain,” “Last Single Girl,” and “Saturday Night Line.”
“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President of advertising sales for NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.”
“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, President and Chief Content Officer for NBCUniversal Cable Entertainment.
Another digital series will piggyback off of a former hit NBC show.
Last chance: the TVNewser, TVSpy and Lost Remote Party is tonight! Come join the sites’ editors and your fellow media professionals for a few drinks at Bubble Lounge in Tribeca at 6:30 p.m. Our parties are a great way to talk shop with colleagues across the industry and network with your fellow television news employees.
TVNewser, TVSpy and Lost Remote Party • Tuesday, April 15, • 6:30 – 8:30 p.m.
Bubble Lounge • 228 West Broadway
Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.
Talk to me, Twitter. pic.twitter.com/7skFm6Ffhn
— Robert Downey Jr (@RobertDowneyJr) April 11, 2014
Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.
Loving all the love, folks. It’s been a blast. Though can somebody please explain how anyone can keep their thoughts to 140 characters or le
— Robert Downey Jr (@RobertDowneyJr) April 12, 2014
A host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.
In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”
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