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Jerry Seinfeld on Reddit ‘AMA’: Seinfeld Reunion Would be ‘Lame’

SeinfeldSeinfeld fanatics are probably screaming a Kramer-esque “Jerry!” today after Jerry Seinfeld squashed their dreams of a reunion via Reddit.

Taking part in his second “Ask Me Anything” session, Seinfeld responded to a fan asking about a sequel.

I think you’re wrong. I think it would be lame, and I think it would be an embarrassment to the nice place that the show occupies. I’m absolutely happy keeping it the way it is. You can’t keep asking for more of certain things, you know? one of the keys to life is having a sense of proportion, knowing how long to sit at a restaurant after you’ve eaten, or how long you should go on vacation – if you go to Hawaii for a month on vacation, I guarantee you that by the end you’ll hate it. So it’s the same with a TV show, you want to do a certain amount of it, so that when people look back on it and they love it. I could have easily done the show for one or two or three more years, but it would have changed the way people look back at it. I think I made the right decision. Because people like the show now even more than they did in the 1990s, because it didn’t get worn out.

Earlier this year, we spoke to the creator of the @SeinfeldToday twitter account, Josh Gondelman, about how a Seinfeld reunion would rate in the social TV era?
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Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

screenshots_304x200Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:

1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.

2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.

3) TV and Viggle Exposed -  Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.

The study  found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the  ’TV Only Exposed.’  Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more

John Stamos’ Tumblr Advice for Calling Your Mom, Attitude Toward ‘Uncle Jesse’ Label

Tumblr StamosSocial media wasn’t around when John Stamos played the rockstar “Uncle Jesse” on “Full House.”  But now that social complements upcoming TV shows and movies, he’s leveraging it for all it’s worth.

Stamos did a Tumblr “Dashboard Confessions” Q & A last night to promote his upcoming movie, “My Man Is a Loser,” which hits theaters tomorrow.

When asked about being labeled “Uncle Jesse,” Stamos gave a glass half-full kind of answer (pictured right).

He also had advice for how to treat your mother.

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‘Despierta América’ Unveils ‘The Social Media Set’

Logo-despierta-america_590x395Univision’s hit morning show ‘Despierta América‘ (Wake-Up America) this week unveiled a new state-of-the-art digital studio called The Social Media Set. The set will be extremely active during each broadcast, engaging viewers and providing an on-air platform to check in on the social conversation on-air. With the new set, ‘Despierta América’ becomes the first morning show regardless of language to dedicate an entire studio to social media platforms and user engagement.

Some of the features of the set include:

  • Four huge vertical flat screens, two of which are touch screen
  • A screen dedicated to UFORIA – Univision’s unparalleled music experience
  • Personalized visualization of social media platforms with Instagram photos, Facebook posts, Tweets and Vines
  • Polls and results delivered LIVE
  • Social media experience is being curated by Vidpresso Read more

USA Network Partners With Wattpad for ‘Dig’ Prequel

DigUSA’s new investigative drama “Dig” premieres in the fall, but a prequel story is on the way via the social site Wattpad.

“DIG: The Official Prequel” will be available on Wattpad, a social site for readers and writers, well in advance of the official “Dig” premiere this fall. The 12-episode prequel is written by the same writers of the soon-to-debut show and available on Wattpad’s app and on Wattpad.com.

USA and Wattpad describe the prequel as a story centering around main character Peter Connely “as he arrives in Jerusalem to solve a multi-million dollar cyber-heist and will take readers right up to the first episode airing on USA.”

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Jon Stewart Launches Kickstarter to Buy CNN

Last night on ‘The Daily Show,’ Jon Stewart turned his attention to the news that Rupert Murdoch is reportedly looking to purchase Time Warner for $80 billion. Murdoch rarely takes no for an answer once he has his eyes set on an acquisition, leading Stewart to remark: “He’s like the date-rapist of media barons …with all due respect.”

Murdoch owns Fox, which means that should he acquire Time Warner, CNN would be divested.  “It wouldn’t come cheap, though, with analysts saying the network would be worth about $10 billion on the open market,” Stewart said. “It’s a lot of money for anyone, but not a lot of money for everyone. Which is why tonight we’re starting our Kickstarter campaign to buy CNN.”

In the clip below, Stewart launches into the rewards for different levels of commitment. Stewart adds at the end that he hopes this campaign is more successful than his Wolf Blitzer Kickstopper.

 

Showtime Hit ‘Penny Dreadful’ Gears Up for First Comic-Con

Showtime’s ‘Penny Dreadful’ will make its Comic-Con debut as the opening day headliner, kicking off with a panel tomorrow featuring Josh Hartnett, Reeve Carney and Harry Treadaway and showrunner John Logan. In true SDCC spirit, there will be a contest at the panel that will grant two panel attendees access to the after-party.

The show, which features 19th century British fiction characters, will seek to engage fans both in-person and via social with its SDCC presence.

In addition to talent signings, deluxe hardcover editions of Mary Shelley’s Frankenstein, Bram Stoker’s Dracula and Oscar Wilde’s A Picture of Dorian Gray (all characters featured in the show), which each contain original black and white illustrations by Martin Stiff, Louie de Martinis and Ian Bass, will be available for purchase. 150,000 SDCC fans will also be wearing ‘Penny Dreadful’-branded lanyards. Read more

AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game

“The Walking Dead” has become a social TV favorite over the years, and today, AMC and Next Games gave fans a sneak peak at what the hit show’s upcoming new mobile game will look like.

“The Walking Dead: No Man’s Land” trailer was released, showing animated images of the game’s characters–modeled after the popular show–with a somber song playing in the background. The game, which will premiere at at the same time season 5 premieres early next year, will allow smartphone and tablet users the opportunity to fight for survival like the show’s characters do.

“Our approach is to stay true to the main themes of the TV show: survival strategy, finding safety for your people, balancing between right and wrong and, of course, action when it comes to fighting against the hordes of walkers,” said Teemu Huuhtanen, CEO, of Next Games.

Netflix Crosses 50-Million Member Mark

netflix-logoNetflix released its Q2 earnings report yesterday, and though it didn’t surpass analysts’ expectations, the news is generally good. Netflix led the report by announcing that 15 years after launching, it now has over 50 million members in 40 countries. The company recognizes that much of its recent growth can be attributed to the success of ‘Orange is the New Black.’ The company’s “U.S. member base grew to more than 36 million on the strength of our ever-improving content offering, including Orange is the New Black Season 2. For Q3, we expect about 1.3 million net additions, comparable to Q3’13 in which we premiered Orange Season 1. We are pleased our net additions in the U.S. remain on par with last year.”

In addition to the potential of adding many more U.S. customers, the company has only scratched the surface abroad. Netflix saw 78% year-over-year international subscriber growth, with 13.8 million subscribers at the end of Q2.

Here are other highlights from Netflix’s earnings report, which have far-reaching implications across the digital, social TV, connected TV, and over-the-top landscape: Read more

Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

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