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USA Network Getting Social for ‘SVU: No More Excuses’ Marathon

As one of TV’s longest running shows, “Law and Order: Special Victims Unit” is still getting creative; this weekend its leveraging social media to spread an important message.

On Sunday at 10amET, a special 16-hour “No More Excuses” marathon of “SVU” episodes will air on USA Network in partnership with show star Mariska Hargitay‘s Joyful Heart foundation. The episodes will revolve around domestic violence, and show stars Mariska Hargitay, Ice T, Danny Pino and Kelly Giddish will all appear for special messages throughout the marathon.

For the promotional marathon, the network will use the hashtag #sayNOMore, which they will promote on their website. The network has also been promoting the marathon via Twitter.

 

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Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Facebook Rolls Out FB Newswire to Help Journalists

facebook_logoFacebook today announced the launch of FB Newswire, with the aim of making it easier for journalists to “find, share and embed newsworthy content from Facebook in the media they produce.

Storyful, a product used by newsrooms to discover verified social content, will power the service. Storyful was acquired by Newscorp in December 2013. FB Newswire – both at Facebook.com/FBNewswire and on Twitter at @FBNewswire - will aggregate stories shared publicly on Facebook by individuals, brands, and publishers, and will be made available to journalists to use in their reporting. Read more

Why Time Warner Cable is Offering Fan TV to Subscribers

fan-tv-thumbAhead of its potential merger with Comcast, Time Warner Cable announced this week that Fanhattan’s Fan TV set-top boxes are now available to subscribers for $99. Fan TV is meant as a replacement for current set-top boxes, and blends the pay TV and online streaming experiences in a more visually appealing way.

Fan TV debuted at AllThingsD’s D11 conference last year, but has since lacked support from major cable providers. The partnership with Time Warner Cable should help Fan TV secure more deals, both with cable service providers and streaming services. Still, Fan TV currently remains limited in its streaming content offerings. Fan TV users can, as of now, only access Crackle, Target Ticket, Rhapsody, and Redbox Instant. HBO GO and Netflix – streaming device stalwarts – are conspicuously missing. 

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MTV makes first big announcement for 2014 VMAs on social media

mgid-uma-content-mtvMTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more

Aaron Sorkin’s Take on the Rise of TV Binge-Watching

aaron-sorkin_rAaron Sorkin made headlines this week for asking “The Newsroom” fans to “start over” ahead of the final season; he also gave his take on whether “binge-watching” is changing the way traditional TV writers work.

“I love House of Cards just like everybody else, I binge-watch it just like everybody else, but House of Cards is obviously the anti-West Wing,” Sorkin said during a Tribeca Film Festival panel. “I am a binge-watcher myself. If House of Cards or any other show can get me not wanting to stop, good on them. I don’t think writers or show runners are changing their style at all.”

Sorkin’s take definitely applies to his work, as his HBO show depicting the TV news industry plays like a traditional TV show airing over the course of a full season, with a week between episodes. As a result, plot and character development develop at a slower pace, as opposed to a show like “House of Cards,” where, spoiler alert, a leading character can rise from a U.S. Congressman, to Vice President, to president all over the course of 26 episodes–or for dedicated viewers, over one enjoyable binge-watching weekend.

But with binge-released shows like “House of Cards,” and “Orange Is the New Black,” still only a couple years old, it’s a little early to see if writers for traditional TV shows are changing their style to meet the demand for quicker entertainment.

Another TV star also appeared at the film festival, stepping back into his legendary TV role.

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Netflix will be on a set-top box by end of June

imagesThe lines between TV via the internet and TV via a cable provider are continuing to blur. In the midst of the high profile Supreme Court case with Aereo, Netflix “has been in talks with several pay TV operators in the U.S. about integrating its service directly into their set-top boxes,” according to coverage by CircaRead more

HBO Classics Coming to Amazon Prime

AmazonHBO-Logo2Amazon is continuing its streaming-TV push, partnering with HBO on a multi-year deal to exclusively bring classic HBO shows to Amazon prime subscribers, the two companies announced today.

Starting May 21, “The Sopranos,” “Six Feet Under,” “The Wire,” “Big Love,” “Eastbound & Down,” “Oz,” “Band of Brothers,” and “Deadwood” will become available on Amazon Prime instant video, at no additional cost to subscribers. Early seasons of current shows will also be available, including “Boardwalk Empire” and “True Blood.” Other hit shows, including “Girls,” “The Newsroom,” and “Veep” will become available in later years of the agreement.

These shows will still be available on HBO Go, but will be exclusive to Amazon, meaning Netflix and Apple TV users won’t be able to stream them on those platforms. The partnership marks the first time HBO has licensed its series to a web-only service.

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BrightLine Partners With Millward Brown Digital on Connected TV Advertising Solution

Screen Shot 2014-04-22 at 5.06.30 PMBrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.

“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.

Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” -  the company’s first cross-media measurement initiative to measure five screens. Read more

Exclusive: Telemundo Partners With E! Online, mun2, and Billboard for Latin Music Awards

latin music awardsTelemundo is partnering with E! Online, its sister network mun2, and Billboard Magazine to make the Billboard Latin Music Awards the most social awards show yet.

Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.

It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.

At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.

E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.

The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.

Is Tumblr Passing Twitter As the Hub for Social TV?

tumblr_logotype_white_blue_512Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo! nearly a year ago), has released it’s first social-TV study in partnership with Pulsar, “a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).” The study does a great deal to show how important Tumblr is in the social TV space and establishes the platform as the essential space for TV networks and advertisers.  Read more

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