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‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV

140509_2781084_State_of_Affairs_Official_TrailerKatherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.

According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Social Scoreboard: Thursday, November 20

Last night, Univision’s “Latin Grammy Awards,” and the winter finale of “Scandal” took the top spots in the Nielsen Twitter ratings (where is Olivia, people?!).

Other #TGIT winter finales “How to Get Away with Murder,” and “Grey’s Anatomy,” took the third and fourth spots, with “The Vampire Diaries” rounding out the evening. Screen shot 2014-11-21 at 12.46.45 PM

Emmitt Smith Will Sign Your Tweets This Weekend

signmytweetNow’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.

During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:

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Woody Harrelson and Benedict Cumberbatch Lead This Week’s Top Viral TV Clips on 5by

5byIn this Friday’s installment of our partnership with 5by, the video discovery and messaging platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Coffee culture is getting out of hand and no one demonstrates that better than Conan’s Associate Producer, Jordan Schlansky. Schlansky displayed an uncanny ability to not laugh as he took on Intelligentsia Coffee roastmasters. SNL took on New York’s decision not to arrest people with less than an ounce of marijuana. It doesn’t mean that people can smoke, though … For more on the videos selected, Theo Tabah, 5by’s Head of Content: Read more

Social Scoreboard: Wednesday, November 19

“American Horror Story: Freak Show” and “Law and Order:SVU” took the top two spots in the Nielsen Twitter ratings last night. “Nashville,” “Arrow,” and “South Park” rounded out the evening.

Screen shot 2014-11-20 at 4.32.04 PM

Networks Opt Out of Obama’s Speech Because It’s #TGIT

obamatlakingWhile the official excuse is that the speech will be “overtly political” and that there are straight news outlets to broadcast President Obama’s immigration reform speech, we all know the real reason networks won’t be interrupting regular programming tonight.

Because you need to live-tweet “Grey’s Anatomy,” and it could theoretically cut into the Raiders – Kansas City kickoff at 8:25pm.

We should all be ashamed of ourselves. Univision will give the President ten-minutes because the Latin Grammy’s start at 7 p.m. Telemundo, CNN, and PBS will broadcast the speech in full. The hashtag, if you’re curious is #ImmigrationAction.  Or, #TGIT.

Exclusive: ‘NewNowNext Awards’ Introduces ‘Best New Social Influencer’ Category

281x211Logo TV announced today that its ‘NewNowNext Awards‘ will for the first time feature two new categories: male and female versions of “Best New Social Influencer.”  The show – described as the “definitive farewell party for 2014 and predictor to who and what will dominate pop culture in the year to come” -premieres on Logo TV on Sunday, December 7 at 8 pm EST and on MTV on December 12 at 7 pm EST.

Fans will be able to vote for the new categories, and keeping with the theme of the award, can do so only across Twitter, Facebook, Instagram, Tumblr and Vine. This also marks the first time the ‘NewNowNext Awards’ will feature a socially voted category.

Below, this year’s nominees for the ‘Best New Social Influencer’ category: Read more

New App Lets Viewers Clip and Share Broadcast TV

socialtvThis week, Clippit launched in the Google Play and Apple store. The app lets you clip up to thirty seconds of around thirty television shows included in their roster.

You can’t use the app to watch the shows in real time, but you can go “back in time,” as founder Jim Long puts it, find the bit you like, and then post it. The app also includes attribution for the network and show, so everyone wins. There’s no retransmission issues Long assured me. “We’re just the plumbers,” he says.

The app only includes scenes and users can only clip while a show is being broadcast and up to an hour afterwards. Long envisions the networks being able to monetize this kind of sharing. Having fans post their clips to their social networks is a more authentic way to spread the word about a show. Says Long: Read more

FreeWheel Report: TV Everywhere Presents Huge Opportunity for Broadcasters

freewheel-thumbnailFreeWheel, a video ad-serving platform acquired by Comcast in March, recently released its ‘Q3 2014 Video Monetization Report.’ It has become clear that more and more viewers are screen agnostic and publishers are better able to monetize streaming video, but the report shows how rapidly these trends are progressing. Perhaps this is why Yahoo acquired FreeWheel competitor BrightRoll last week for $640 million (Comcast paid “just” $340 million for FreeWheel).

In just the last year authenticated ad views have grown 368%, accounting for 46% of all long-form ad views; mid-roll ad break durations are up to an average of 101 seconds per break; over-the-top (OTT) device viewing has grown 208%.

Below, more highlights from the report (which, for publishers or those in the TV Everywhere space, is a must-read) Read more

Throwback Thursday: Looking Back at ‘Dawson’s Creek,’ Connected Content Pioneer

tumblr_m33ffoptBZ1qb92j6We often write about cross-platform fan engagement as though it has been happening in earnest for three, five, maybe ten years. And yet with Dawson’s Desktop, ‘Dawson’s Creek’ was doing this as early as 1998, and doing it extremely well.

“We knew we were doing something cool that hadn’t been done before — but I don’t think we had any idea how much it would serve as a template for so many future interactive web extensions that would follow it,” Arika Mittman, Head Writer and Producer, Dawson’s Desktop, told Lost Remote in a recent interview. “Nearly every show now has some kind of web element that plays within the fiction of the show, allowing you to help solve the cases or read diaries or watch “webcam” footage. It may seem commonplace now, but we were the first to do something like that.”

Following the first season of ‘Dawson’s Creek,’ Dawson’s Desktop was born. Dawson’s Desktop drew from 25 different fan sites and had a dedicated staff – led by Mittman and Ann Glenn – tasked with producing content. As described in Jennifer Gillan’s 2010 book, “Television and New Media: Must-Click TV,” Mittman “[took] on Dawson’s persona, she drafted his emails, journal entries, IMs… and even documents for his trash bin.”

But the team didn’t stop with Dawson’s Desktop. As Glenn (the web producer on DawsonsCreek.com) described to Lost Remote, soon fans were able to book reservations at The Potter B&B and learn about Pacey Witter’s platform for his presidential bid; then spawned Pacey’s, Jen’s, Joey’s and Jack’s desktops; when the show was on hiatus, fans could keep up with the gang via the ‘Summer Diaries’; their graduation from Capeside High came with a digital Capeside High Yearbook; as for the college years, the team built microsites for both Worthington University and Boston Bay College. Read more

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