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Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

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New Series and Seasons Abound in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips all either added this week, about a new series, or about a new season. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Late night TV clips continue to make for viral videos as hosts coax celebs into doing wacky things, speak their mind or poke fun at serious issues. Jimmy works out with The Rock, John Oliver blows our minds with some disturbing American prison stats, and 14 year-old’s performance on Australia’s Got Talent will certainly go through the social media share cycle.
We’re also seeing more and more YouTube stars get big-time deals, and paving the way is ”Epic Meal Time” – a popular miniseries that involves dudes, ridiculous recipes, and usually bacon. It was offered a TV show and naturally, they released their entire first episode for free online. Finally, another teaser was released for the 5th and final season of Boardwalk Empire, which is gearing up to be the best yet.

Jerry Seinfeld on Reddit ‘AMA’: Seinfeld Reunion Would be ‘Lame’

SeinfeldSeinfeld fanatics are probably screaming a Kramer-esque “Jerry!” today after Jerry Seinfeld squashed their dreams of a reunion via Reddit.

Taking part in his second “Ask Me Anything” session today, Seinfeld responded to a fan asking about a sequel.

I think you’re wrong. I think it would be lame, and I think it would be an embarrassment to the nice place that the show occupies. I’m absolutely happy keeping it the way it is. You can’t keep asking for more of certain things, you know? one of the keys to life is having a sense of proportion, knowing how long to sit at a restaurant after you’ve eaten, or how long you should go on vacation – if you go to Hawaii for a month on vacation, I guarantee you that by the end you’ll hate it. So it’s the same with a TV show, you want to do a certain amount of it, so that when people look back on it and they love it. I could have easily done the show for one or two or three more years, but it would have changed the way people look back at it. I think I made the right decision. Because people like the show now even more than they did in the 1990s, because it didn’t get worn out.

Earlier this year, we spoke to the creator of the @SeinfeldToday twitter account, Josh Gondelman, about how a Seinfeld reunion would rate in the social TV era.
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Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

screenshots_304x200Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:

1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.

2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.

3) TV and Viggle Exposed -  Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.

The study  found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the  ’TV Only Exposed.’  Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more

John Stamos’ Tumblr Advice for Calling Your Mom, Attitude Toward ‘Uncle Jesse’ Label

Tumblr StamosSocial media wasn’t around when John Stamos played the rockstar “Uncle Jesse” on “Full House.”  But now that social complements upcoming TV shows and movies, he’s leveraging it for all it’s worth.

Stamos did a Tumblr “Dashboard Confessions” Q & A last night to promote his upcoming movie, “My Man Is a Loser,” which hits theaters tomorrow.

When asked about being labeled “Uncle Jesse,” Stamos gave a glass half-full kind of answer (pictured right).

He also had advice for how to treat your mother.

Read more

‘Despierta América’ Unveils ‘The Social Media Set’

Logo-despierta-america_590x395Univision’s hit morning show ‘Despierta América‘ (Wake-Up America) this week unveiled a new state-of-the-art digital studio called The Social Media Set. The set will be extremely active during each broadcast, engaging viewers and providing an on-air platform to check in on the social conversation on-air. With the new set, ‘Despierta América’ becomes the first morning show regardless of language to dedicate an entire studio to social media platforms and user engagement.

Some of the features of the set include:

  • Four huge vertical flat screens, two of which are touch screen
  • A screen dedicated to UFORIA – Univision’s unparalleled music experience
  • Personalized visualization of social media platforms with Instagram photos, Facebook posts, Tweets and Vines
  • Polls and results delivered LIVE
  • Social media experience is being curated by Vidpresso Read more

USA Network Partners With Wattpad for ‘Dig’ Prequel

DigUSA’s new investigative drama “Dig” premieres in the fall, but a prequel story is on the way via the social site Wattpad.

“DIG: The Official Prequel” will be available on Wattpad, a social site for readers and writers, well in advance of the official “Dig” premiere this fall. The 12-episode prequel is written by the same writers of the soon-to-debut show and available on Wattpad’s app and on Wattpad.com.

USA and Wattpad describe the prequel as a story centering around main character Peter Connely “as he arrives in Jerusalem to solve a multi-million dollar cyber-heist and will take readers right up to the first episode airing on USA.”

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Jon Stewart Launches Kickstarter to Buy CNN

Last night on ‘The Daily Show,’ Jon Stewart turned his attention to the news that Rupert Murdoch is reportedly looking to purchase Time Warner for $80 billion. Murdoch rarely takes no for an answer once he has his eyes set on an acquisition, leading Stewart to remark: “He’s like the date-rapist of media barons …with all due respect.”

Murdoch owns Fox, which means that should he acquire Time Warner, CNN would be divested.  “It wouldn’t come cheap, though, with analysts saying the network would be worth about $10 billion on the open market,” Stewart said. “It’s a lot of money for anyone, but not a lot of money for everyone. Which is why tonight we’re starting our Kickstarter campaign to buy CNN.”

In the clip below, Stewart launches into the rewards for different levels of commitment. Stewart adds at the end that he hopes this campaign is more successful than his Wolf Blitzer Kickstopper.

 

Showtime Hit ‘Penny Dreadful’ Gears Up for First Comic-Con

Showtime’s ‘Penny Dreadful’ will make its Comic-Con debut as the opening day headliner, kicking off with a panel tomorrow featuring Josh Hartnett, Reeve Carney and Harry Treadaway and showrunner John Logan. In true SDCC spirit, there will be a contest at the panel that will grant two panel attendees access to the after-party.

The show, which features 19th century British fiction characters, will seek to engage fans both in-person and via social with its SDCC presence.

In addition to talent signings, deluxe hardcover editions of Mary Shelley’s Frankenstein, Bram Stoker’s Dracula and Oscar Wilde’s A Picture of Dorian Gray (all characters featured in the show), which each contain original black and white illustrations by Martin Stiff, Louie de Martinis and Ian Bass, will be available for purchase. 150,000 SDCC fans will also be wearing ‘Penny Dreadful’-branded lanyards. Read more

AMC and Next Games Release Trailer for ‘The Walking Dead’ Mobile Game

“The Walking Dead” has become a social TV favorite over the years, and today, AMC and Next Games gave fans a sneak peak at what the hit show’s upcoming new mobile game will look like.

“The Walking Dead: No Man’s Land” trailer was released, showing animated images of the game’s characters–modeled after the popular show–with a somber song playing in the background. The game, which will premiere at at the same time season 5 premieres early next year, will allow smartphone and tablet users the opportunity to fight for survival like the show’s characters do.

“Our approach is to stay true to the main themes of the TV show: survival strategy, finding safety for your people, balancing between right and wrong and, of course, action when it comes to fighting against the hordes of walkers,” said Teemu Huuhtanen, CEO, of Next Games.

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