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Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Bravo Re-Launches Website As ‘Digital Rabbit Hole’ For Fans

bravo_logoIf Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of

The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:

These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.

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Share Your Favorite TV Moments (Legally) With Whipclip

new-whipclip-app-iconRe/code recently reported that Whipclip – a mobile app company founded by former Demand Media CEO Richard Rosenblatt – raised $20 million at a $100 million valuation. The app will allow consumers to share favorite TV clips legally.

Rosneblatt got the idea for Whipclip while watching Richard Sherman’s comments following the Seattle Seahawks’ victory against the San Francisco 49ers in the 2013 NFC Championship. According to Re/code:

Rosenblatt wanted to get a clip of the diatribe to his kids, but found it nearly impossible to do so except via sending links to stolen clips on YouTube.

“I did what everyone does and emailed, ‘Check this out it’s at, but it’s long so fast forward to 11 seconds and you don’t need to watch past 35 seconds,’” said Rosenblatt, who had been consulting for Raine since he left Demand. Read more

‘Supernatural’ Was the Most Reblogged Live Action TV Show on Tumblr in 2014

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As is the thing to do, Tumblr last week released ‘Tumblr Year in Review,’ a look back at the top posts and most reblogged content across the platform. Categories include K-Pop, Marriage Equality, and GIF Art. The list also includes two dedicated TV categories: ‘Most Reblogged TV: Live Action’ and ‘Most Reblogged TV: Animated.’ Social TV hits such as ‘Orange is the New Black.’ ‘Game of Thrones,’ and ‘American Horror Story,’ have places on the ‘Live Action’ list, but so do ‘Supernatural’ (#1 in the category), ‘Doctor Who,’ and ‘Once Upon a Time’ – shows that are particularly popular on Tumblr and skew towards a younger demographic. The story is the same in the ‘Animated’ category, where shows like ‘The Legend of Korra’ and ‘SpongeBob SquarePants’ are ahead of ‘Family Guy’ and ‘South Park.’

For advertisers seeking younger audiences, spending with Tumblr may make more sense than with Facebook or Twitter. Below, the Top 10 most reblogged ‘Live Action‘ and ‘Animated‘ shows: Read more

68% of Twitter Convos Happen During Live Broadcast

nielsen_logoMost Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.

According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.

There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more

Social Scoreboard: Monday, December 15

Last night, “American Country Countdown” on Fox and “The Voice” and “Monday Night Raw” topped the Nielsen Twitter ratings last night. Live events always take the cake. VH1′s “Sorority Sisters” and “Love and Hip Hop” rounded out the evening. Screen shot 2014-12-16 at 1.02.02 PM

Jimmy Fallon Using Twitter for Holiday Giveaways

Tonight_Show_Starring_Jimmy_Fallon_IntertitleTo really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:

In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:


For Second Straight Year, AMC Has the Most-Tweeted About TV Series

2-the-walking-dead-season-5-promo-walking-dead-season-5-premiere-recap-5-things-you-might-have-missedOn Facebook, the most talked about TV series in 2014 was HBO’s ‘Game of Thrones.’ On Twitter, it was ‘AMC’s ‘The Walking Dead.’ ‘The Walking Dead’ came in second place on Nielsen’s Twitter TV Ratings chart in 2013, but with ‘Breaking Bad’ (another AMC show) out of the picture, it took first place this time around with the greatest average audience (4,934,000) and average number of tweets (576,000).

Between ‘The Bachelor’ (2nd), ‘Scandal’ (7th), ‘The Bachelorette’ (9th), and ‘Dancing With the Stars’ (10th), ABC had the greatest number of series in the year’s Top 10. With sister network ABC Family included (‘Pretty Little Liars, 3rd), Disney/ABC Television Group had a great social TV year on Twitter.

According to Nielsen, the most-tweeted TV series minute of 2014 belonged to “The Voice (NBC), which garnered 310K Tweets at 8:59 p.m. EST on May 13, 2014.”

Note: Nielsen broke out ‘Top 10 Series,’ ‘Top 10 Specials,’ and ‘Top 10 Sports Events.’ Below, the ‘Top 10 Series:’ Read more


TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Read more

Ipsos: Twitter Users Are More Into TV Than Non Twitter Users


The market research company Ipsos last week released a whitepaper - “The Twitter Effect: Understanding Twitter’s Role in TV Behaviors - detailing the extent to which Twitter users are more influential TV viewers (and TV discussers) than non users.

Anjali Midha, Twitter’s Global Media & Agency Research Director summarized the findings on Twitter’s Media Blog. Below, some of the key takeaways followed by an infographic:

  • Heavy TV viewers: People on Twitter are less likely to be cord-cutters or cord-nevers: 93% have a cable, satellite or fiber optic subscription, versus 86% of non-users.
  • Non-traditional viewers: In addition to watching live TV, Twitter users are significantly more likely than non-users to also watch content on non-traditional mediums, from online SVOD services (52% vs. 35%) to content freely available on the Internet (39% vs. 17%).
  • Binge watchers: 26% of Twitter users claim to binge watch, in contrast to 11% of non-users.
  • TV Influencers: 44% of Twitter users self-identify as being an expert or knowing a lot about TV, versus 32% of non-users. In addition, 50% of Twitter users say people seek their opinion on TV shows, compared to only 26% of non-users.
  • Social 2nd Screeners: The second screen experience is a part of the regular viewing routine for 34% of Twitter users, versus just 23% of non-users
  • TV App users: Those on Twitter are significantly more likely to use TV apps than non-users: 47% have downloaded a third-party TV app (versus 21% of non-users), while 44% have downloaded a network service app (versus 18% of non-users).

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