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Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

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When Viral Video Jumps From Your Second Screen to TV

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Catchy viral videos are often the talk of the second screen. Now it’s moving to the first.

“People want to know when they see these videos, ‘why would he do that, how did they do that?’” Beth Troutman, host of the syndicated viral video talk show “Right This Minute” told Lost Remote in an interview. She was talking about Washington lumberjack Scott Augur, whose expert tree cutting exhibition resulted in both he and his video making the cut to be on-air. “It gives you the story,” she says about having the subject of compelling viral moments on-air.

These Charts Explain Why Twitch is Worth $1 Billion

twitchchartWatching someone play video games was once the bane of every high school girl’s existence, but as of this week, it’s a billion dollar business. On Tuesday, Amazon announced that it was buying Twitch, a social and live-streaming platform for gamers, for just over $1 billion. Who knew that so many people were watching and streaming video games? While it’s still unclear how Amazon plans to use it, these charts, via The New York Times illustrate just how many people are streaming and broadcasting themselves as they game.

Sometimes, it’s viewership rivals major cable networks. While game companies hold tournaments and garner some 200,000 viewers, single “full time” broadcasters can get around 20,000 viewers on their own. If you really want to see how Twitch has grown, twitchapps has all the raw data on how many people are watching someone else play Minecraft and when they’re doing it. It will make you think twice the next time you look at your clock: almost 200,000 gamers were tuning in at 7 a.m. this morning.

Social Scoreboard: Monday, August 25

The Primetime Emmys dominated social media yesterday, with the big awards show taking the top spot on Nielsen’s Twitter ratings. For the day, the awards show generated 1.1 million tweets written by 370,000 unique authors which were seen by a unique audience of 8.8 million people.

“Love & Hip Hop Atlanta,” “WWE Monday Night Raw,” “Bachelor In Paradise,” and “T.I. and Tiny: The Family Hustle” rounded out the top five.

Nielsen Social

The Emmys Were Boring

Maybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

And The Emmy Winners (According to TV Addicts) Are…

tvst-1With the Emmys just hours away, the fan votes are in for the TV industry’s biggest awards show.

TVShow Time, a community of 200,000 TV addicts who are watching, rating and commenting on shows at tvshowtime.com, provided Lost Remote with an infographic of who its users favorite characters are among Emmy nominees.

The graphs are based on the total number of votes each character has, as a percentage of the total number of character votes for that show (you can see the percentage points on the y-axis of the graph). This is done as a percentage to account for the fact that some shows are more popular so receive many more votes than others.

That Peter Dinklage received 25% of the votes is staggering, then, given that he is competing with so many other Game of Thrones characters.

Read more

#EverySimpsonsEver Takes Over Twitter

everysimpsonsIf you even glanced at the Internet this weekend, you may have noticed a lot of people watching The Simpsons.

Last Thursday, FXX kicked off a full marathon of all 25 seasons of The Simpsons, in order, nonstop. Some 45-year-old man somewhere has not slept in four nights.

The marathon drew in about 1 million viewers on Thursday and was ranked number one in primetime viewing among males 18-34, overall, according to Deadline.

But it wasn’t just a television binge; it was a social media Simpsons love fest. The network created the hashtag #EverySimpsonsEver and a Twitter account that tweets out the schedule in four-hour blocks, lest anyone miss an installment of ‘Treehouse of Horror.’

Read more

Roku (Finally) Gets a Chromecast-Like App with MyMedia

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MediaMall Technologies recently announced an updated version of MyMedia for Roku that will give users the ability to stream personal media to their TVs via Roku and the MyMedia channel in a Chromecast-like fashion.

The upgrade includes support for streaming high definition personal media files for free as well as an optional upgrade to include webcasting. The in-channel upgrade costs $4.99.

“MyMedia is a fantastic, extremely low-cost solution for Roku users that want to stream personal media files like videos, pictures and music, as well as web videos that may not be readily available on an existing Roku channel,” said Jeff Lawrence, CEO, MediaMall Technologies. “MyMedia is easy-to-use, can be set up in less than five minutes, and at a price of only $5 for the casting capability, it is a steal for Roku users.” Read more

Instagramming at the MTV Video Music Awards

The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.

MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.

She seemed to go with an Americana feel.

Read more

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