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How Wayin Made Brazil’s Presidential Debates on Band TV More Social

Wayin-logo-304x200pxThe second round runoff of the presidential election is set to take place in Brazil this Sunday, and like it did with the recent elections in India, Wayin is helping to the election more social.

The social intelligence company powered the online social experience for the Brazil presidential debates that took place on Band TV Network two weeks ago.

“We knew the debate on Band would have enormous repercussions,” Eliane Leme, Executive Director at band.com.br, said. “After all, it was the first time that candidates were facing each other to compete in the second round of elections. That’s exactly what happened. The debate took Band to the first spot in the IBOPE ratings and earned the station its highest ratings of the year. The echo of the event on social networks was also great and we managed to consolidate the data on one single page that could be accessed while the confrontation happened on live television. As a digital platform in a communication group we aim to provide the public with complementary information which, for lack of time or space, do not appear on television. With the help of Wayin’s platform the goal was fully achieved.” Read more

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Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Social Scoreboard: Thursday, October 23

All three Shondaland shows took the top three spots last night according to the Nielsen Twitter ratings: “Scandal,” “How to Get Away With Murder,” and “Grey’s Anatomy,” represented for #TGIT. The CW’s “The Vampire Diaries,” and “Jimmy Kimmel” rounded out the night. nielsen10_23

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Friday Link Roundup: What the MLB Knows and Sitcoms’ Social Media Problems

selfie_layeringIf your television and social media feeds are overflowing with Ebola panic, here are some good social television links you may have missed this week for weekend reading pleasure.

1) “Selfie” and “A to Z” have a social media problem. We’ve written about how “Selfie” breaks the fourth wall, but this Guardian piece explores how this “new generation of romcoms” still struggles to depect social media and its use realistically:

Then there’s the problem of depicting tweeting, messaging and instagramming – behaviour that is not in itself exactly visually stunning. “Selfie”, like “You’re the Worst” and “Sherlock” before it, uses onscreen graphics of texts, Vines, and Instagram, floating words that resemble subtitles. The silent reading is similar to the quiet feedback loops of social media, which might just stop the audience looking away from the screen to tweet – for a minute at least. TV is painfully aware that social media is a powerful rival for viewers’ attentions, which perhaps accounts for its disparaging attitude towards it.

2) Ello, the invite only social network, received a new round of funding and announced yesterday that it will be a PBC, so it can stay true to its “no advertising, ever” mission. The social network maintains that it will never treat users like a product, though that doesn’t mean it can’t be a commercial space, as this piece on The Atlantic explains. Television is the most commercial enterprise there can be and Twitter and Facebook and Tumblr have made strategic moves to cater to fans and networks. I’m guessing if you’re on Ello, you’re too cool to live-tweet “The Voice,” right?

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Jerry Seinfeld and Jim Carrey Lead the Charge in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery and messaging platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Veteran comedians shined this week on 5by’s TV channel, with Jerry Seinfeld gearing up for a new season of ‘Comedians in Cars Getting Coffee’ and Jim Carrey prepping for another stint as SNL host. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Jim Carrey is up to his old shenanigans in this week’s SNL promo, and we couldn’t be happier. Bring on the Ace Ventura. Jerry Seinfeld has begun promoting season 5 of Comedians in Cars Getting Coffee, and Michael Richards is there to help out. Always great to see these two reunite. John Oliver shines light on the uncomfortably awful circumstances around immigration for translators aiding America.

Halo released the official trailer for their new series ‘Nightfall’, to be released on Xbox One. The first episode, directed by Battlestar Galactica’s Sergio Mimica, will be shown on November 10th.
Finally, a clip from the latest Simpsons Halloween special, breaks new viral ground and racked up over 10 million views in under a week.

How Fans Reacted on Twitter to ‘The Simpsons’ 25th ‘Treehouse of Horrors’ Episode

THE SIMPSONS: SEASON 21‘The Simpsons’ fans may not be the most active on Twitter, but when they do tweet, they show that no pop culture reference gets by them.

According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about ‘The Simpsons’ 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54% of the emotional reactions included the word “love” and 12% included “good.”

The episodes top moment came 20 minutes in, when ‘The Simpsons’ parodied iconic Stanley Kubrick films. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Universal Pictures’ ‘Ouija’ Teams up with MTV’s ‘Teen Wolf’ for Integrated Marketing Campaign

oujia_6‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.

First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off. Read more

Social Scoreboard: Wednesday, October 22

‘American Horror Story: Freakshow,’ ‘The 100,’ and ‘Modern Family’ took the top three spots last night according to Nielsen’s Twitter ratings. ABC’s ‘Black-ish’ and the CW’s ‘Arrow’  rounded out the ratings.  With two slots on Wednesday’s chart, The CW is showing that it can still dominate Wednesday nights. Still, it looks like ‘American Horror Story’ will be a staple on the daily top 5 and weekly top 10 chart all season long, with 299,000 tweets by 133,000 unique authors.

 

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First Episode of New Series ‘Slednecks’ to Premiere Tonight Exclusively on the MTV App

rs_560x415-141001120635-1024.MTV-Slednecks.jl.100114MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’

Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more

Futures Without Violence Taps YouTube Stars for ‘RESPECT! Challenge’ Campaign Video

Respect-banner-300x181In early October, Futures Without Violence and Macy’s – with the help of Federated Media (and its content production abilities) and Fullscreen (and its roster of talent) – launched the RESPECT! Challenge campaign, a national social media contest that asks participants to promote the people that have taught them respect.

This is the third year of the campaign, and for this year’s video Futures Without Violence and Macy’s wanted to target millenials – including high school and college students. The result is two of YouTube’s top performing artists, Christian Collins and Diamond White, covering Aretha Franklin’s “Respect,” and discussing who taught them respect. Between them, Christian and Diamond have over 1 million YouTube subscribers and more than three million Facebook fans.

“What motivated me to get involved is the great cause it represents,” White told Lost Remote. “Domestic violence is something a few of the women in my family went through and conquered so it’s something that means a lot to me.” Read more

The Young Turks Experiment With Exclusive Content for Members

In the wake of the Bill Maher and Ben Affleck debate on radical Islam on “Real Time With Bill Maher” a few weeks ago, The Young Turks streamed an interview between Cenk Uygur and Sam Harris last night, author of Project Reason and another at the desk during that “Real Time” discussion. It’s a talk show feedback loop: Uygur had Reza Aslan on the show, Aslan challenged Harris, Harris is invited.

More intriguing than the debate, though, is that the interview came about because fans pushed for it on social media. There are various “TYT Talk” and hashtags for the show’s weekday broadcast.TYT member benefits

The network  itself offered a live-stream of the interview exclusively for its paying members last night and Uygur and Harris were both welcoming questions from social media to guide the debate. The network streamed the interview as a way to expand upon current membership benefits and, according to a statement, “continue [to] push to build revenue and value off YouTube.”

The perks are more entertaining than most Kickstarter campaigns: for $10/month fans get the “Entire Main Show & Post Game Show ad free, podcast network shows,” but for a $100 or $1,000? Conference calls with the hosts or a one -on-one call with Cenk Uygur once a month. Talk about engagement. You can see the full interview with Harris below:

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