By Adam Flomenbaum on November 22, 2014 4:19 PM
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.
Katherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.
According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more
Now’s your chance to get an autograph from Emmitt Smith. Well, a digital one at least. This weekend, Comcast is hosting an autograph giveaway.
During the first half of the Giants and Cowboys game on Sunday night, Smith will tweet something, according to the release, to get it all started. Fans will then have 24 hours to tweet @XFINITYSports with the hashtag #SignMyTweet. Someone at Comcast (I pity this guy), will print out the tweets, have the Hall of Famer sign them on Monday night, and then mail oversized copies to fans. Smith says in the statement:
While the official excuse is that the speech will be “overtly political” and that there are straight news outlets to broadcast President Obama’s immigration reform speech, we all know the real reason networks won’t be interrupting regular programming tonight.
Because you need to live-tweet “Grey’s Anatomy,” and it could theoretically cut into the Raiders – Kansas City kickoff at 8:25pm.
We should all be ashamed of ourselves. Univision will give the President ten-minutes because the Latin Grammy’s start at 7 p.m. Telemundo, CNN, and PBS will broadcast the speech in full. The hashtag, if you’re curious is #ImmigrationAction. Or, #TGIT.
FreeWheel, a video ad-serving platform acquired by Comcast in March, recently released its ‘Q3 2014 Video Monetization Report.’ It has become clear that more and more viewers are screen agnostic and publishers are better able to monetize streaming video, but the report shows how rapidly these trends are progressing. Perhaps this is why Yahoo acquired FreeWheel competitor BrightRoll last week for $640 million (Comcast paid “just” $340 million for FreeWheel).
In just the last year authenticated ad views have grown 368%, accounting for 46% of all long-form ad views; mid-roll ad break durations are up to an average of 101 seconds per break; over-the-top (OTT) device viewing has grown 208%.
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