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The Weather Channel Rolls Out New Social Friendly Android App

unnamed (3)In April, The Weather Channel launched its redesigned app for iPhone, and in June, it was rolled out for iPad users. Now, all Android users can find the app in the Google Play store.

The app incorporates a new social feature that lets fans report local weather conditions. This will not only help improve the accuracy of forecasts, but also The Weather Channel’s position as the leading weather app. In recent years, competing weather apps have been racing to provide hyper-local forecasts and minute-by-minute conditions. For example, if users are considering going out to get lunch at 1:00 PM, they may learn that they can avoid rain if they go at 1:10 PM instead. The Weather Channel has the advantage of being the go-to linear network for weather news, and has amassed a loyal following as a result. Weather – especially when natural disasters are taking place – is always at the forefront of the social conversation. Read more

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Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

Social Scoreboard: Tuesday, August 26

“Pretty Little Liars” topped social media yesterday, with the hit ABC Family show ranking first on Nielsen’s Twitter ratings. For the day, the “PLL” generated 891,000 tweets written by 259,000 unique authors which were seen by a unique audience of close to 5 million people.

The series finale of “Chelsea Handler,” “Bad Girls Club: Chicago,” “Hard Knocks: Training Camp With the Atlanta Falcons,” and “Finding Carter” rounded out the top five.

Social

Meredith and Net2TV Partner on ‘Better Home and Gardens’ Streaming TV

net2tvHome and gardening lovers: make some room on your second screen devices.

Meredith, the media conglomerate highlighting women, has partnered with Net2TV to launch a new streaming TV show spun off from the Better Homes and Gardens brand. The half-hour show, hosted by NBC First Look’s Jackie Tranchida, will offer content around cooking, decorating, home improvement, entertaining and gardening. It debuts August 27 with a Labor Day-themed episode.

“We’re thrilled to partner with Net2TV to bring our award-winning content to a new audience and in a new format,” Gayle Butler, Editor-in-Chief, Better Homes and Gardens said in a news release. “Better Homes and Gardens helps its audience live more colorful and creative lives, and our highly visual content translates beautifully into compelling television.”

“Better Homes and Gardens” will air bi-monthly on Net2TV’s Portico TV service, which is distributed across more than 30 million screens via smart TVs (Samsung, LG, Sharp and Phillips), Roku-connected TV’s, and on Toshiba tablets.

Read more

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

When Viral Video Jumps From Your Second Screen to TV

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Catchy viral videos are often the talk of the second screen. Now it’s moving to the first.

“People want to know when they see these videos, ‘why would he do that, how did they do that?’” Beth Troutman, host of the syndicated viral video talk show “Right This Minute” told Lost Remote in an interview. She was talking about Washington lumberjack Scott Augur, whose expert tree cutting exhibition resulted in both he and his video making the cut to be on-air. “It gives you the story,” she says about having the subject of compelling viral moments on-air.

These Charts Explain Why Twitch is Worth $1 Billion

twitchchartWatching someone play video games was once the bane of every high school girl’s existence, but as of this week, it’s a billion dollar business. On Tuesday, Amazon announced that it was buying Twitch, a social and live-streaming platform for gamers, for just over $1 billion. Who knew that so many people were watching and streaming video games? While it’s still unclear how Amazon plans to use it, these charts, via The New York Times illustrate just how many people are streaming and broadcasting themselves as they game.

Sometimes, it’s viewership rivals major cable networks. While game companies hold tournaments and garner some 200,000 viewers, single “full time” broadcasters can get around 20,000 viewers on their own. If you really want to see how Twitch has grown, twitchapps has all the raw data on how many people are watching someone else play Minecraft and when they’re doing it. It will make you think twice the next time you look at your clock: almost 200,000 gamers were tuning in at 7 a.m. this morning.

Social Scoreboard: Monday, August 25

The Primetime Emmys dominated social media yesterday, with the big awards show taking the top spot on Nielsen’s Twitter ratings. For the day, the awards show generated 1.1 million tweets written by 370,000 unique authors which were seen by a unique audience of 8.8 million people.

“Love & Hip Hop Atlanta,” “WWE Monday Night Raw,” “Bachelor In Paradise,” and “T.I. and Tiny: The Family Hustle” rounded out the top five.

Nielsen Social

The Emmys Were Boring

Maybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

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