By Karen Fratti on October 31, 2014 4:42 PM
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Sometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.
BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:
On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.
Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA: Read more
Telescope, the company that powers participation TV solutions for ‘Dancing With the Stars,’ ‘America’s Got Talent,’ and ‘The Voice,’ among others, announced today that it is expanding into Brazil and other Latin American markets via a partnership with ScopeBrasil.
ScopeBrasil was founded earlier this year as a corss-platform audience engagement solution for media companies in Brazil. In partnering with Telescope, ScopeBrasil will be able to use its signature participation TV solution – Connect Live – to engage audiences.
An early iteration of the partnership produced #ArmsWideOpen, a World Cup social campaign that allowed fans to “power” in real-time which colors would appear on the Christ The Redeemer statue in Rio. Read more
This morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”
Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).
Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For now.
John Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.
You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found:
MTV has picked up “Scream,” a horror series based on the Wes Craven film franchise. And then they promoted it with emojis. Targeting media outlets and TV people in general, they sent a slew of tweets with scary movie inspired emojis, a phone number, and a hashtag.
According to various people on Twitter, that phone number picks up and asks you “Do you like scary movies?” in homage to the classic line in the original. But being a neurotic New Yorker, there was no way I was calling a random California area code to verify that for this blog post. Plus, it’s sort of creepy.
Fans, who have been waiting for this pick-up announcement since filming was announced in April, have started using Instagram to spread the number and Vine to record their screams. Here’s Perez Hilton:
— Sasha Marina™ *TSMS* (@SashaMarina) October 28, 2014
According to Variety:
This show stars newcomers Willa Fitzgerald (“Alpha House,” “Royal Pains”), Amy Forsyth (“Torment,” “Reign”), John Karna (“Premature,” “The Neighbors”), Carlson Young (“Key and Peele,” “The Kroll Show”) and Amadeus Serafini. “Faking It’s” Jamie Travis directed the pilot. Exec producer Jill Blotevogel (“Harper’s Island,” “Ravenswood”) wrote the script originally penned by Jay Beattie and Dan Dworkin (“Criminal Minds,” “The Event,” and “Revenge”)…Under the Dimension TV production umbrella, Harvey and Bob Weinstein will executive produce. Additional executive producers include Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad. Matthew Signer and Keith Levine are producers.
It has not been confirmed yet if Ghostface will return for the series.
As we wrote about last week, Video on Demand is changing how people watch TV and Comcast’s ‘Xfinity on Demand’ is one of the main catalysts. The platform includes more than 55,000 choices, which results in more than 400 million views each month.
With the way that networks and advertisers are demanding that post-linear viewing be included in ratings, and the way in which Nielsen is responding, the popularity of top series viewed after-the-fact on Video on Demand (especially within three to seven days) must be taken seriously.
Below are the top 20 TV series on Xfinity On Demand for the week of Oct. 12 – 18. The only new Fall comedy that continues to appear been lasting on this list is ABC’s ‘Black-ish’ (Noticeably absent? The just-canceled ‘Manhattan Love Story’) – we are also noting the strong position of The Flash in its second week on this list. CW’s ‘The Flash’ premiered at #7 last week and has held strong at #8 this week. Read more
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