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Twitter’s Recipe of the Day: #NFL + Twitter + Turkey = #Thanksgiving

Screen Shot 2014-11-27 at 12.26.36 PMTwitter yesterday sent an email with the subject line “#NFL + Twitter + Turkey = #Thanksgiving.”

Recognizing that people across the U.S. will be tuning into today’s slate of NFL games – and, unlike Sundays or Monday nights, doing so even if they don’t like football – Twitter has devoted resources to building a special #NFL experience. There is not always a marquee matchup on Thanksgiving, but today’s San Francisco 49ers vs. Seattle Seahawks NFC Championship rematch, replete with playoff implications, will likely drive big tune-in and tweet numbers.

The #NFL timeline includes a schedule of the day’s games (and an upcoming one for Sunday) on the left rail. Clicking into each tab drives users to game-specific content. The #NFL hashtag also includes a “Videos” tab, designed to keep users engaged longer on Twitter.com.   Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Flurry: For U.S. Consumers, Mobile Supplants TV as the First Place First Screen

Flurry-logoLast week, Flurry – the mobile analytics company acquired by Yahoo in July – wrote in a blog post that “time spent on mobile devices grew in the US by 9.3% – from 2 hrs and 42 minutes to 2 hrs and 57 minutes – in the past nine months.”

The significance of this is that people are now spending more time on their mobile devices than watching TV: mobile is now the first place first screen. The time spent watching TV by the average US consumer has held steady at 2 hrs and 48 minutes.

The author of the post, Simon Khalaf, the President and CEO of Flurry, admits that while there is no way to measure the overlap between time spent watching TV and using mobile devices:

we believe that there is plenty of overlap between the time spent on TV and that on mobile devices. It is a tall order to believe that the smart device (and app) industry, which didn’t exist six and half years ago, can take out an industry entrenched in every American household since the middle of the last century. But it has happened. Smart devices are practical, and are glued to consumers 24/7/365. Those factors, combined with the content explosion on these devices through millions of apps, helped mobile snatch the big prize from television. As of September 2014, it is a new world in the American living room. Read more

Social Scoreboard: Tuesday, November 25

MTV took most of the top spots in the Nielsen Twitter ratings last night. “Dancing With the Stars” finale and “The Voice” were number one and two, respectvely. “Awkward,” “Faking It,”  were in third and fourth, and Oxygen’s “Bad Girl’s Club: Redemption” rounded out the evening. Screen shot 2014-11-26 at 12.52.13 PM

Watchup Launches on Xbox 360

watchuprecent1Watchup, the personalized news aggregator and streaming service, launched this week on Xbox 360. Users can now access the app and stream news from The Wall Street Journal, The Washington Post, Sky News and CNET, and others without a cable subscription. The app is already available in both the iOS and Google Play store. With the Xbox, users can navigate through the app and the latest news using Kinect. CEO and co-founder Adriano Farano said in a statement:

Watchup on Xbox 360 is a dream come true for cord-cutters and digital savvy users who want to watch trusted news channels via the Internet. Our mission is to bring the power of global news to people on all the most popular platforms, whether it’s smartphones, tablets, streaming media devices or gaming consoles.

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New TV Network ‘Pop’ to Launch Its Website on Tumblr

tv-guide-network-changes-name-to-popPop – a joint venture of CBS and Lionsgate that will take form as a new TV network launching in 2015 – will become the first TV network to build its primary web presence on Tumblr. The mission of Pop, formerly TV Guide Network – is to celebrate “the fun of being a fan.”

The Tumblr-hosted site launches on January 14, 2015 to coincide with the linear TV network launch. The network intends to include all the best aspects of Tumblr and its community (GIFs, memes, user-generated content), while also featuring the usual components of a network site (channel finder, schedule). Read more

Popcornflix, FrightPix, and Popcornflix Kids Reach 4.5 Million Roku Downloads

popcornflix1Screen Media Ventures announced last week that its Popcornflix, FrightPix, and Popcornflix Kids channels have been downloaded more than 4.5 million times on Roku. Screen Media Ventures was founded in 1999 and is an independent distribution company. The channels offer free TV shows and movies – including ‘Popeye,’ ‘Trailer Park Boys,’ and ‘The Man Show’ – which are ad-supported.

“The Roku name has become synonymous with TV streaming,” said David Fannon, Executive Vice President at Screen Media Ventures. “We’re thrilled to develop channels for the Roku platform and bring viewers free entertainment options, and look forward to delivering our great content to a growing number of  Roku customers as the streaming revolution continues.” Read more

Real-Time Video Solutions Provider Grabyo Raises $2 Million in Funding

TH_Publicity-7_smallThe majority of digital video consumption is taking place in apps; video ad CPMs are 10x higher than the average cost of a traditional display ad; mobile ad spending has increased more than 80% this year alone.

These three stats are a large part of the reason that Grabyo – a real-time, cloud-based, video solutions provider – is announcing today that it has raised $2 million from Premier League stars Cesc Fabregas and Robin van Persie, New York Red Bulls star Thierry Henry and the San Antonio Spurs’ Tony Parker. In July, Grabyo provided social video solutions to the All England Lawn Tennis Club for Wimbledon and powered a video gallery on Wimbledon.com. Read more

Dear Aereo: You Were Loved

aereo-logoAereo swooped in and saved me last year. I was in the middle of a New York City breakup, which meant moving into a tiny apartment and giving up the fancy smart television and expensive cable bundle that only two working adults could afford.

How was I going to watch “60 Minutes” on Sundays? You can take your companionship, but do not take my Sunday night CBS. I was already a subscription video streamer: I had the big three. My best friend gave me her HBOGo login. Aereo rounded it out. I paid extra so I could DVR more than one show. A woman really could have it all.

But it always felt like one day I was going to try to log in and the site would disappear, like if you stayed in Europe before you could get Netflix and had to use those weird, illegal streaming websites that offer porn and every “It’s Always Sunny in Philadelphia” season on the same homepage (can we say Megavideo?). But Aereo just had “Downton Abbey” and “Good Morning, America.” It meant no harm. This is all to say that when Aereo lost their battle this summer, I took it personally. I bought a TV and cheap cable bundle. Last week, when they filed for bankruptcy protection, I knew it was really over.

If this were a Muppet movie, I would lead the gang to fight the big, bad, networks and make the Supreme Court rethink that transmit clause just in time to stream the “Charlie Brown Christmas” broadcasts and live happily ever after. But this is the real world, broadcasting corporations are people, copyright laws will never evolve, and streaming content (for eight dollars!) is for crazy hippies. Read more

What Impact Will Twitter’s Buy Button Have on Social TV?

In September, Twitter announced that it would begin to roll out a Buy button, providing a seamless experience for marketers and consumers to conduct transactions via the platform. The test began mainly with artists and retailers (and some non-profits).

While the button will be available to all brands in 2015, Mashable reported last week that it would get a “real-world workout with its first holiday promotion.” AMC Theatres is offering a free small popcorn coupon for every $30 consumers spend on AMC gift cards.

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The button will likely get its first real test during Super Bowl XLIX, when advertisers will have a great opportunity to drive purchases in accord with its linear and digital efforts. After that, it will be open season for brands conceiving cross-platform campaigns. Read more

Social Scoreboard: Week of November 17

This week, six of the top 10 shows were live events. Most impressive is ‘WWE Survivor Series’ taking fourth place as the event was only available via pay-per-view. With 71,000 unique authors (and many more watching) tweeting about the wrestling event, that’s a lot of money in WWE’s pockets.

But the 2014 American Music Awards was by far the most social show of the week. It’s 5.65 million tweets was nearly eight times as many as ‘The Voice.’ It’s 1.03 million unique authors was five times as many as the next most in the category.

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