In February, Skybound announced that Ultimate Fighting Championship co-founder David Isaacs would become President of Skybound EXP, the entertainment company’s live events and experiential marketing subsidiary. Skybound publishes comic books through Image Comics and includes all of Robert Kirkman’s (‘The Walking Dead’) work.
Skybound’s extremely popular ‘The Walking Dead Escape’ – an immersive zombie obstacle course experience for diehard ‘Dead’ fans – is now in its third year at San Diego Comic-Con. For more on the history of the experience and what’s new for this year, we spoke with Isaacs, who is managing the execution for the first time: Read more
Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”
Here are some other insights from Canvs followed by an infographic:
-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.
- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.
-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.
-“Love” spiked about Heather’s son as well.
- Total Emotional Reactions: 7,804
- Total Tweets: 23,891 Read more
Seinfeld fanatics are probably screaming a Kramer-esque “Jerry!” today after Jerry Seinfeld squashed their dreams of a reunion via Reddit.
Taking part in his second “Ask Me Anything” session today, Seinfeld responded to a fan asking about a sequel.
I think you’re wrong. I think it would be lame, and I think it would be an embarrassment to the nice place that the show occupies. I’m absolutely happy keeping it the way it is. You can’t keep asking for more of certain things, you know? one of the keys to life is having a sense of proportion, knowing how long to sit at a restaurant after you’ve eaten, or how long you should go on vacation – if you go to Hawaii for a month on vacation, I guarantee you that by the end you’ll hate it. So it’s the same with a TV show, you want to do a certain amount of it, so that when people look back on it and they love it. I could have easily done the show for one or two or three more years, but it would have changed the way people look back at it. I think I made the right decision. Because people like the show now even more than they did in the 1990s, because it didn’t get worn out.
Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.
The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:
1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.
2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.
3) TV and Viggle Exposed - Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.
The study found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the ’TV Only Exposed.’ Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more
Social media wasn’t around when John Stamos played the rockstar “Uncle Jesse” on “Full House.” But now that social complements upcoming TV shows and movies, he’s leveraging it for all it’s worth.
Stamos did a Tumblr “Dashboard Confessions” Q & A last night to promote his upcoming movie, “My Man Is a Loser,” which hits theaters tomorrow.
When asked about being labeled “Uncle Jesse,” Stamos gave a glass half-full kind of answer (pictured right).
He also had advice for how to treat your mother.
USA’s new investigative drama “Dig” premieres in the fall, but a prequel story is on the way via the social site Wattpad.
“DIG: The Official Prequel” will be available on Wattpad, a social site for readers and writers, well in advance of the official “Dig” premiere this fall. The 12-episode prequel is written by the same writers of the soon-to-debut show and available on Wattpad’s app and on Wattpad.com.
USA and Wattpad describe the prequel as a story centering around main character Peter Connely “as he arrives in Jerusalem to solve a multi-million dollar cyber-heist and will take readers right up to the first episode airing on USA.”
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