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Peel CEO: “Social TV Companies Are Either Dead or Dying”

unnamed (1)Last week the Samsung Galaxy S5 was released with a preloaded “Smart Remote” app, powered by Peel’s smartRemote technology. Peel turns smartphones and tablets into universal remotes and content recommenders. HTC’s preloaded “Sense TV” app is also powered by Peel’s technology.

When asked about the social-TV impact of Peel being preloaded on the new Galaxy, Thiru Arunachalam, CEO and co-founder of Peel, told Lost Remote:

“We don’t see ourselves as a social TV company. Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.  We believe we provide the best, most comprehensive smart remote experience of anyone in the market. We work with more devices, more MSOs and have aggregated more TV listings globally than any other company. That is why Samsung, HTC, ZTE and many more to be announced in the near future, have preloaded Peel on their IR-enabled phones and tablets.”

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Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

French channel Canal+ launches a brand new TV experience: The Social Player

Screen Shot 2014-04-15 at 5.39.35 PMSocial TV innovation in France continues to rise. French channel Canal+ (11.4 million subscribers) just released a major new social platform around its signature channel: the Social Player, according to SocialTV.fr’s Julien Bichon.

This announcement comes at a critical time for the industry, as Netflix recently announced it will be coming to the region. The Social Player is a video and social platform shaped by Facebook’s social graph. In France, Canal+ is the first channel to bring this kind of personalized experience to consumers. In addition to be a platform designed around conversations about TV, it will also be the perfect way to put together data on audience behavior. Here are details.

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Esquire Network’s ‘Lucky Bastards’ Debuts on Facebook Ahead of TV Premiere

We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.

The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.

“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”

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NBCUniversal Launches Original-Video Initiative for Digital

nbcuniversal_v51The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.

The series will debut on various NBCU websites and Hulu, featuring series like “Tesla and Twain,” “Last Single Girl,” and “Saturday Night Line.”

“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President of advertising sales for NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.”

“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, President and Chief Content Officer for NBCUniversal Cable Entertainment.

Another digital series will piggyback off of a former hit NBC show.

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Friendly Reminder: Lost Remote Party Tonight

Last chance: the TVNewser, TVSpy and Lost Remote Party is tonight! Come join the sites’ editors and your fellow media professionals for a few drinks at Bubble Lounge in Tribeca at 6:30 p.m. Our parties are a great way to talk shop with colleagues across the industry and network with your fellow television news employees.

If you come to the party, you’ll also get a 20% discount on tickets to the TVNewser Show, which will be held April 29 at the New Yorker Hotel. So RSVP here, and we’ll see you in a few hours.

TVNewser, TVSpy and Lost Remote Party • Tuesday, April 15, • 6:30 – 8:30 p.m.

Bubble Lounge • 228 West Broadway

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Robert Downey Jr.: ‘Talk to Me, Twitter’

Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.

Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.

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MTV Releases Premiere of ‘Faking It’ Via the MTV App One Week Prior to Linear Debut

mtv-logoA host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.

In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

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Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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MSNBC and NowThis News Partner for 15-Second Videos

MSNBCLogo304x200TV News is becoming more Vine-like by the day, as MSNBC and video start-up NowThis News announced a joint video partnership called “15 Seconds To Truth” today.

The short news videos will air on MSNBC’s digital, social, and mobile platforms, while also airing on TV in and out of commercials.

“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, President of MSNBC. “With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”

“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, President of NowThis News. “By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross-platform news delivery in innovative new ways.”

This comes as CNN recently announced “CNN Digital Studios,” which will also produce short-form videos; one of them is called “15 second morning,” a bite-size news report.

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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