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Social Scoreboard: Tuesday, October 21

“Pretty Little Liars,” “The Voice,” and ESPN’s “30 for 30″ took the top three spots last night according to Nielsen’s Twitter ratings. FX’s “Sons of Anarchy” and the CW’s “The Flash” rounded last night’s ratings. All of those numbers are dwarfed by the World Series’ Twitter activity, which ranked first in the Nielsen Sports category with 562,000 tweets by 253,000 unique authors. nielsen 10_21

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ABC News Consolidates Digital and Broadcast Coverage for Midterm Elections

abc_news_default_2000x2000_update_16x9t_384You know there are midterm elections coming up, right? Consider this your reminder. ABC News has already announced plans for its coverage of the elections, notably combining their on-air broadcast with the digital coverage. Instead of having an entirely different program for second screen viewers, it will be the same cast of characters, same line-up. Worlds will collide.

Anchor George Stephanopoulos will lead uninterrupted overage from 7 p.m. ET until 2 a.m. ET from ABC News headquarters in Times Square. In addition to other ABC contributors such as Diane Sawyer, Matthew Dowd, Fusion’s Alicia Menendez, and the Washington D.C.’s bureau Cokie Roberts will be on hand for analysis.  The ABC news team will also host FiveThirtyEight’s Nate Silver, who will live-blog and join Stephanopoulos on air.

It’s really a multi-media election showdown. The broadcast will be available to stream on abcnews.com, ABC News mobile apps and Apple TV. ABC News Digital will introduce personalized alerts for Election Night, updating users with all the results from their local races. 

And, thank the network gods, in the name of an informed democracy, viewers can stream the election coverage from the app or website without a cable subscription.  

Turn On, Tune In, Drop Out: Which Fall TV Shows Are Capturing Viewers’ Attention?

peelAfter more funding from Alibaba – to the tune of $50 millionPeel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.

The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.

Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.

Below, some additional insights from Peel: Read more

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

NBC Launches Long-Form Sports Site, NBC SportsWorld

nbc_sports_logoNBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe PosnanskiJoe Prince-Wright, and Nick Zaccardi.

“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.” Read more

Social Scoreboard: Monday, October 20

Wait, “WWE Monday Night Raw” isn’t a real sports event? Once again, it’s topped the Monday night Nielsen Twitter Ratings for Series and Specials with 160,000 tweets by 48,000 unique authors. NBC’s “The Voice” and ABC’s “Dancing With the Stars” take the second and third place slots. VHI’s “Love & Hip Hop:Hollywood and FOX’s “Gotham” round out the evening with 129,000 and 35,000 tweets, respectively.

nielsen 10_20

Yahoo ‘Letting Tumblr Be Tumblr’ Works for Social TV Marketers

tumblr-logoAll anyone could talk about when Yahoo acquired Tumblr over a year ago was whether or not the micro-blogging platform could remain “cool.” Yesterday, AdWeek reported that it has, in fact, maintained it’s social status; thanks in part to Yahoo’s assistance in garnering advertisers like Gatorade, BMW, and Degree, among others.

A piece of that success can be attributed to Yahoo’s understanding of the platform. From the AdWeek piece:

With Instagram and Pinterest seemingly making the graphics-driven social space incredibly competitive nowadays, [Tumblr's global head of brand partnerships, Lee Brown] contends that Tumblr doesn’t share much of a digital kinship with those platforms. “I would liken us more to the creator networks like YouTube,” he said. “Our network is not based on who you know, it’s based on what you love. … We want it to be all things whether text, animated GIFs, etc.”

Another piece, as reported in the New York Times this week, is Tumblr’s attention to television. Since the hiring of  media director Sima Sistani, Tumblr has been busy forging partnerships with popular social television shows. They’ve worked with “MasterChef” by posting recipes, MTV’s VMA’s with the “giffie awards,”  premiering AMC’s “Halt and Catch Fire,” among others.

Read more

Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions

unnamedTagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets. In March, though, the company acquired TVinteract, and its founder Jenni Hogan joined the company as Chief Media Officer (or, really, Chief Social TV Evangelist).

Hogan, an Emmy Award-winning former local news anchor known for the way she integrated social media into her sgements, has since launched Tagboard’s TV product. The product debuted on July 1 and Fox O&O, Meredith, the New Orleans Saints, and the BBC have already utilized the tool on-air to display tweets.

Hogan’s past experience working with an array of social TV vendors and their technology is a large part of what’s driving the design of Tagboard TV.

“The technology would look great in the sales pitch but then once we had to use it, it was really hard to implement, and by the time corporate had gotten through the sales process the technology seemed like it was already old,” Hogan told Lost Remote. “That’s what we want to help solve for TV stations with Tagboard. I always tell our clients if our product isn’t easy then let us know, we have amazing brains at our company and we’ll come up with a solution to the work flow so it is easy.”

Incorporating client feedback is something that is usually more said than actually done, but Tagboard does it, does it quickly, and then rolls it out for other clients to use.

The New Orleans Saints wanted to show their fans’ thoughts, pictures and feedback as the draft was going live. In most broadcast environments, the lower third of the screen usually features content scrolling across the bottom and is not referred to by hosts. Still, Tagboard created a lower third product for them that could easily and safely show pictures from Instagram along with tweets and Facebook posts, and the Saints later used that same feature for a question and answer segment with their host Jen Hale called #AskJen.

“Tagboard didn’t even have lower third capability in their social offerings when we first started talking, Doug Tatum, the Saints Executive Director for Digital Media, told us, ”but Jenni and her colleagues developed it for us. Who does that?”

Read more

Social Scoreboard: Week of October 13

Last week’s BET Hip Hop Awards dominated Nielsen’s Weekly Twitter TV Ratings chart. ‘The Walking Dead’ premiere last Sunday composed 1.3 million tweets about the show, which was enough to top Nielsen’s chart. Compare this to the Hip Hop Awards, in which 2.67 million tweets were sent by 520,000 unique authors.

‘The Walking Dead’ still came in second place, with 511,000 tweets by 206,000 unique authors. ‘American Horror Story: Freak Show,’ ‘WWE Monday Night RAW,’ and ‘Scandal’ round out the top 5.

 

Burst Allows Networks to Use (and Own) Fan Videos During Live Broadcasts

burstlogoIf you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:

This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.

This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.

Read more

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