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She May Have Been Named Miss America, But How Did Miss New York Fare on Twitter?

640_kira_kazantsev_140914_s‘Miss America’ aired Sunday night on ABC, and Miss New York won the pageant for the third straight year.

According to our analytics partner Canvs, which measures Twitter sentiment, 85,814 of the 303,900 tweets about the telecast were emotional reactions. Fans on Twitter offered up many ‘congratulations’ once the winner was announced, but during the talent portion of the show 35% of the emotional reactions to Miss New York’s solo cup rendition of Pharell’s ‘Happy’ were negative (“WTF” and “disappointed”). Miss Mississippi may not have won, but Twitter was impressed by her “legit” singing talent.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

The most popular states in terms of reaction volume were:

1. New York was mentioned in 8.2% of reactions, not surprising since Miss New York took home the crown.

2. Mississippi was mentioned in 4.4% of reactions. Reactions for Miss Mississippi were driven primarily by her singing talent, which people thought was impressive.

3. Arkansas was mentioned in 4.2% of reactions, driven by Miss Arkansas’s stunning black dress.

4. Florida was mentioned in 3.2%. The fact that Miss Florida loves Waffle House was popular on Twitter.

5. Ohio was mentioned in 2.9% of reactions, driven by her impressive ventriloquism act. Read more

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American Horror Story Asks Fans To Design Costumes

AHSFreakShowCalling all fashion forward freaks: “American Horror Story” premieres on Oct. 8 and they’re hosting a costume contest in a crafty marketing campaign.

This season is “American Horror Story: Freak Show” and fans are asked to submit a sketch of a costume inspired by the show. Head costume designer for the FX hit,Lou Eyrich, Fashion Designer Christian Siriano, and President of Marketing and On-air Promotions for FX, Stephanie Gibbons will be the judges. The Grand Prize winner receives $5,000.00 a chance to meet Lou Eyrich, and will see their sketch turned into the real thing on an AHS inspired photo-shoot. The garment will be featured on the show website and across social media.

A runner up will receive “social media acknowledgement” and $1,500. From the amount of social buzz “AMerican Horror Story” generates, a tweet from the show is worth $1,500 on its own. Fans can submit their designs until the 8th and learn more here.

This isn’t the only contest the show holds — they have a daily sweepstakes where fans can enter to watch the premiere in L.A. and their Tumblr has a countdown clock to the 8th. #AmericanHorrorStory and #AHSFreakShow are already floating around Twitter and fans can hardly contain themselves. Another social media win for FX and the show’s not even on the air yet.

WatchUp Adds New Channels, Features to App

Watchup, a personalized video platform specifically for news broadcasts, announced the launch of their new app designed specifically for iOS 8. They’ve partnered with some big names — in both news and video — like PBS, Univision, and The Washington Post. You start the app, choose your preferences, and let the app aggregate your nightly newscast.

For the new app, they’ve added some features like being able to scroll to delete a video from the newscast, preview the program in notifications, and they’ve added Arirang TV and The Young Turks to their channel lineup. You can download the app as soon as you update your operating system (like, now.)

Joan Rivers’ Facebook Page Posts About iPhone 6

RiversEven in death, Joan Rivers is getting her say. Well, by accident.

TMZ reports on Rivers’ Facebook post from this morning (to the right), since deleted, which describes the new iPhone 6 as a “great product.”

TMZ suspects the post was the result of a pre-negotiated deal between Apple and Rivers before her death. Lesson for social media editors: always check your scheduled posts!

Tonight, E! Entertainment will air a special 90-minute episode of Rivers’ former program, “Fashion Police.” This episode will be titled “Celebrating Joan,” airing at 8pmET. Joan’s daughter, Melissa, will appear on the program.

Conan and Cranston Create Buzz in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week on social are funny clips from staples Conan O’Brien (2x) and Jimmy Fallon, and a special one-man show from Bryan Cranston. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

This week, we bring you some of the funniest TV clips the Internet has to offer. With Ellen back in the picture, Conan and Jimmy on their game as usual, and Bryan Cranston making a special appearance courtesy of TBS, humor proved to be the key component in huge views and achieving social success.

Conan earned two slots in this week’s lineup. First, a never-before-seen SNL skit with a spot-on impersonation of Aziz Ansari played by Nasim Pedrad, and second, another edition of ‘Coffee Table Books That Didn’t Sell,’ which proved to be funnier than we could’ve anticipated. 

Fallon nailed another lip sync battle, this time with Gwen Stefani and Blake Shelton (sorry Jimmy, it’s safe to say you lost this one). Ellen has returned with haste, and in her first edition of ‘In-Your-Ear’ this season, she hilariously dictates an audience member disguised as a Dunkin’ Donuts cashier in LA. The ‘broken telephone’ phenomena proved to make the bit even better than usual.

Finally, TBS and Bryan Cranston teamed up to create a one-man MLB show that we wish was actually on broadway…Kind of. Extremely well done nonetheless, it’s always a pleasure seeing Walter White in a more comedic role, proving he does indeed have mad acting skills. Standing-O good sir, we’re eagerly awaiting your next project.

3 Predictions for How the iPhone 6 Will Impact Social TV

Screen Shot 2014-09-18 at 12.51.13 PMThe highly anticipated iPhone 6 hits shelves (and doorsteps) tomorrow. To date, the talk has largely centered on the size of the phone, so much so that ‘The Verge’ published erotic poetry comprised exclusively of reviews.

Size matters, but so does the faster processor, Apple Pay (the new mobile payments platform), and an improved camera – each of which will have an impact on the social TV. Twitter came to prominence on the iPhone 3, Instagram on the iPhone 4, and Vine, Snapchat, and Whisper on the iPhone 5, but it is not the phone itself that impacts the social TV landscape – rather it is how app makers like Facebook and Twitter – and the companies they acquire – take advantage of the phone’s evolution.

With this in mind, here are three predictions for how the iPhone 6 will impact social TV. Read more

Fall TV Fail: NBC’s Marketing Wednesdays All Wrong

wcwIf NBC is thinking about winning over women on Wednesday nights, it might want to rethink its strategy. “The Mysteries of Laura,” a new Debra Messing show about a tightly wound cop trying to be a good mom premiered last night, upsetting critics and fans.

Next week, it will open for Chicago P.D. and Law and Order: SVU — both of which have strong social media followings.

Marketing the lineup as #WCW just feels weird. “Women Crush Wednesday” is problematic for many reasons, the first of which is that it’s juvenile. Either you are targeting middle school girls with Instagram accounts for your Wednesday night lineup, or you’re trying to emulate ABC’s Shondaland Thursdays and have totally missed the mark. Neither situation is ideal or makes sense.

Read more

VH1 and BuzzFeed Form Content Partnership Ahead of ‘Couples Therapy’ Premiere

buzzfeed-logoVH1 and BuzzFeed last week announced a new partnership that entails VH1 working with BuzzFeed to produce original, branded video and editorial. The first collaborative video between the two partners aired last Monday on VH1 to promote the upcoming season of ‘Couples Therapy with Dr. Jenn.’

 The custom content can be found at http://www.buzzfeed.com/vh1 and already includes posts such as “How Long Will Your Next Relationship Last,” “Signs You Need Couples Therapy,” and “14 Ways to Move On After Your Breakup.”

“VH1 is our long-standing partner and embraces the importance of web culture and social advertising. Branded video is the future and we are thrilled to collaborate with them to promote their upcoming fall lineup,” said Ashley McCollum, VP of Business Development and Communications, BuzzFeed. Read more

Facebook Media Hub Highlights Company’s Successful Social TV Partnerships

Screen Shot 2014-09-17 at 1.48.13 PMFacebook yesterday announced Facebook Media, a hub that, according to Director of Media Partnerships Nick Grudin, showcases ‘great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.’

In the past year, Facebook has become the go-to platform for brands advertising on mobile. It has also made major strides to enter the social TV conversation – introducing APIs designed for producers to seamlessly integrate data into telecasts, leveraging Instagram during red carpet events, and creating new products such as the ‘Mentions Box.’

Among the seven categories on Facebook Media is ‘TV,’ which currently includes two success stories (‘Game of Thrones Hosts Season 4 Premiere Event’ and ‘Pepsi IPL Cricket Tournament Integrates Facebook with TV’), one post (‘The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet’), and one best practice (‘Integrate TV with Social Content’). Read more

Netflix Releases Trailer for New Documentary ‘E-Team’

E TeamThe first trailer for Netflix’s original documentary “E-Team” is out showing an intense journey by human rights workers deep into Syria.

The trailer shows the workers smuggling themselves into Syria and uncovering a myriad of human rights violations. “People are being killed, thousands of people have been detained and tortured; we need to do something right now,” one of the workers says in the trailer.

The documentary will premiere in New York City theaters on October 22, and in Los Angeles on October 24. It will also be released on Netflix on the 24th.

WATCH:

Read more

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