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ABC.com expanding video, selling out of ads

Anne Sweeney, co-chair of Disney Media Networks, said ABC.com sold out of video ads surrounding its streaming TV shows in Q4 and Q1, and the network has secured agreements from 80 percent of its affiliates to incorporate local ads into the player. Sweeney said users had streamed 50 million episodes (either part or full) since September. Coming this September, ABC.com will launch an expanded section for America’s Funniest Home Videos for users to upload their own clips and watch video that’s featured on the show (about time!) With all the advertising demand, ABC.com will soon offer the “Pause Ad,” which appears over the screen for the entire time a user pauses a clip. And ABC.com will also be able to geo-target its video ads. Finally, ABC.com will launch two new players: a full-screen, high-res viewer and a mini-screen for desktops. Clearly, ABC.com is leading the industry with the best user experience and the most powerful advertising platform for streaming TV shows.

A Nissan ad during Grey’s Anatomy on ABC.com which features a video clip embedded inside a full-screen Flash presentation. A much more engaging (and of course, interactive) experience than any TV ad.

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