‘Wicked’ Start: How NBCU Kicked Off Upfront Week
NBCU’s upfront included Kevin Hart, the Wicked trailer and Seth Meyers roasting Linda Yaccarino.
NBCU’s upfront included Kevin Hart, the Wicked trailer and Seth Meyers roasting Linda Yaccarino.
Universal Basic Guys is joining Fox's Animation Domination lineup, while Family Guy will wait on the bench until midseason.
As the industry enters upfronts season, there is a need to revisit the stats about the growing majority in the U.S.
Scarlett Johansson, Mark Wahlberg, John Legend and others presented projects to marketers.
NBC's fall lineup includes new comedies and a 3-hour SNL special.
Attention data can help benchmark performance.
Warner Bros. Discovery is prioritizing new Max sponsorships and its sizable sports portfolio.
Disney+, Max and Hulu team up for a surprising new bundle.
Media buyers expect softer CPMs, a rise in women's sports and a streaming 'battleground' at the TV upfront.
The Walmart Connect-Disney Advertising partnership enables advanced targeting and outcome-based measurement.
Ferro touts 'even better' results for Disney+Hulu merger and clarifies confusion over combined sports streamer.
Tubi launches Stubios platform for emerging filmmakers, and brands are getting involved.
Amazon announces shoppable ad offerings that incorporate viewer remotes.
Paramount ad sales chief John Halley talks priorities and why Paramount is never going back to upfront week.
CBS announced its 2024-2025 primetime schedule.
Paramount wants to deliver outcome-based metrics across linear and digital.