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An inside look at Starz companion app for ‘Da Vinci’s Demons’

Starz new series, Da Vinci’s Demons shows viewers, “the secret history of Leonardo da Vinci’s tantalizing life reveals a portrait of a young man tortured by a gift of superhuman genius.” To bring this new world to life the network has launched a brand new companion app called,  “Da Vinci’s Demons: Citizens of Florence,” a second screen app allowing users to understand the world of Da Vinci beyond the main screen. Here are the details.

Here’s how it works according to their announcement:

“Citizens of Florence” incorporates state of the art audio fingerprinting technology into the application.  Interactive content on iPad is thus triggered through audio syncing with the dialogue of the series and thus preserves and enriches the content of the original series without spoiling or disrupting the chronology of the show.  “Citizens of Florence” is unique in that its users are empowered to choose their own personalized second screen path, without being forced into a synchronous experience or necessarily having their premium viewing disrupted.

While most of the interactive content is triggered by the progression of each episode of “Da Vinci’s Demons,” users have the ability to catch up and access the interactive content for a particular episode at any time by download after premiere using the Manual Sync option.

 

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