Comic-Con in San Diego felt like a giant IRL social media chat about your favorite TV shows, movies comics and more. Among the many big players that participated this year was Facebook and Instagram (owned by Facebook). The social giant, which recently launched hashtags and a partnership with Trendrr went above and beyond to bring Comic-Con to life and to millions who couldn’t attend. We interviewed Nick Grudin, who oversees strategic partnerships for Facebook’s brands about their impressive activations and partnerships in San Diego.
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