I agree with Poynter’s Amy Gahran. One of the many reasons for YouTube’s success has been its use of Flash video. Flash just works. It embeds gorgeously on a page. The Flash player software either comes with your browser or is a download you need anyway. It’s cross-platform (you don’t want to alienate Mac users when it comes to video production), and you don’t have to download another $^#%@ proprietary player for every site you visit. It’s also the lowest quality video/audio experience of the big four: Real, WindowsMedia, QuickTime and Flash. And it doesn’t matter. Just like “broadcast quality” doesn’t matter. Want to increase your site’s video plays tomorrow? Switch to Flash. Yeah – there are Flash haters. But there are haters of every platform except QT, and QT just ain’t gonna win this one.
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Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!