I agree with Poynter’s Amy Gahran. One of the many reasons for YouTube’s success has been its use of Flash video. Flash just works. It embeds gorgeously on a page. The Flash player software either comes with your browser or is a download you need anyway. It’s cross-platform (you don’t want to alienate Mac users when it comes to video production), and you don’t have to download another $^#%@ proprietary player for every site you visit. It’s also the lowest quality video/audio experience of the big four: Real, WindowsMedia, QuickTime and Flash. And it doesn’t matter. Just like “broadcast quality” doesn’t matter. Want to increase your site’s video plays tomorrow? Switch to Flash. Yeah – there are Flash haters. But there are haters of every platform except QT, and QT just ain’t gonna win this one.
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.