TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Another lesson from YouTube: Use Flash

I agree with Poynter’s Amy Gahran. One of the many reasons for YouTube’s success has been its use of Flash video. Flash just works. It embeds gorgeously on a page. The Flash player software either comes with your browser or is a download you need anyway. It’s cross-platform (you don’t want to alienate Mac users when it comes to video production), and you don’t have to download another $^#%@ proprietary player for every site you visit. It’s also the lowest quality video/audio experience of the big four: Real, WindowsMedia, QuickTime and Flash. And it doesn’t matter. Just like “broadcast quality” doesn’t matter. Want to increase your site’s video plays tomorrow? Switch to Flash. Yeah – there are Flash haters. But there are haters of every platform except QT, and QT just ain’t gonna win this one.

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!