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Another lesson from YouTube: Use Flash

I agree with Poynter’s Amy Gahran. One of the many reasons for YouTube’s success has been its use of Flash video. Flash just works. It embeds gorgeously on a page. The Flash player software either comes with your browser or is a download you need anyway. It’s cross-platform (you don’t want to alienate Mac users when it comes to video production), and you don’t have to download another $^#%@ proprietary player for every site you visit. It’s also the lowest quality video/audio experience of the big four: Real, WindowsMedia, QuickTime and Flash. And it doesn’t matter. Just like “broadcast quality” doesn’t matter. Want to increase your site’s video plays tomorrow? Switch to Flash. Yeah – there are Flash haters. But there are haters of every platform except QT, and QT just ain’t gonna win this one.

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.