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Adam Flomenbaum

Turn On, Tune In, Drop Out: Which Fall TV Shows Are Capturing Viewers’ Attention?

peelAfter more funding from Alibaba – to the tune of $50 millionPeel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.

The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.

Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.

Below, some additional insights from Peel: Read more

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

NBC Launches Long-Form Sports Site, NBC SportsWorld

nbc_sports_logoNBC Sports Digital last week announced the launch of NBC SportsWorld, an SB Nation and Grantland-like microsite that will host long-form content from NBC Sports Digital’s contributors, including Joe PosnanskiJoe Prince-Wright, and Nick Zaccardi.

“Our SportsTalk strategy of providing readers with quick, impactful news posts multiple times a day has been incredibly successful. However, we will now complement that plan by tapping into NBC Sports Group’s rich history of long-form storytelling,” said Rick Cordella, SVP & GM, Digital Media, NBC Sports Group. “NBC SportsWorld will create an immersive experience for our users with deep, thoughtful multimedia pieces written and produced by our talented roster of contributors from all facets of the NBC Sports Group.” Read more

Why Brands and Broadcasters Keep Turning to Tagboard’s Social TV Solutions

unnamedTagboard provides hashtag-based curation solutions to live event producers and digital properties to collect and display on-brand tweets. In March, though, the company acquired TVinteract, and its founder Jenni Hogan joined the company as Chief Media Officer (or, really, Chief Social TV Evangelist).

Hogan, an Emmy Award-winning former local news anchor known for the way she integrated social media into her sgements, has since launched Tagboard’s TV product. The product debuted on July 1 and Fox O&O, Meredith, the New Orleans Saints, and the BBC have already utilized the tool on-air to display tweets.

Hogan’s past experience working with an array of social TV vendors and their technology is a large part of what’s driving the design of Tagboard TV.

“The technology would look great in the sales pitch but then once we had to use it, it was really hard to implement, and by the time corporate had gotten through the sales process the technology seemed like it was already old,” Hogan told Lost Remote. “That’s what we want to help solve for TV stations with Tagboard. I always tell our clients if our product isn’t easy then let us know, we have amazing brains at our company and we’ll come up with a solution to the work flow so it is easy.”

Incorporating client feedback is something that is usually more said than actually done, but Tagboard does it, does it quickly, and then rolls it out for other clients to use.

The New Orleans Saints wanted to show their fans’ thoughts, pictures and feedback as the draft was going live. In most broadcast environments, the lower third of the screen usually features content scrolling across the bottom and is not referred to by hosts. Still, Tagboard created a lower third product for them that could easily and safely show pictures from Instagram along with tweets and Facebook posts, and the Saints later used that same feature for a question and answer segment with their host Jen Hale called #AskJen.

“Tagboard didn’t even have lower third capability in their social offerings when we first started talking, Doug Tatum, the Saints Executive Director for Digital Media, told us, ”but Jenni and her colleagues developed it for us. Who does that?”

Read more

Social Scoreboard: Week of October 13

Last week’s BET Hip Hop Awards dominated Nielsen’s Weekly Twitter TV Ratings chart. ‘The Walking Dead’ premiere last Sunday composed 1.3 million tweets about the show, which was enough to top Nielsen’s chart. Compare this to the Hip Hop Awards, in which 2.67 million tweets were sent by 520,000 unique authors.

‘The Walking Dead’ still came in second place, with 511,000 tweets by 206,000 unique authors. ‘American Horror Story: Freak Show,’ ‘WWE Monday Night RAW,’ and ‘Scandal’ round out the top 5.

 

TiVo Study: Multitasking Viewers Rarely Engage in TV-Related Side Activities

Tivo-logo-widescreenTiVo last week released results from its second annual ‘Multitasking and Social TV Survey.’ The company surveyed 856 people who watched at least seven hours of TV per week. 51% of respondents said that they multitask every time or almost every time they watch TV; this is compared to 36% who said they multitask in last year’s survey.

While multitasking is on the rise, more viewers are primarily paying attention to the show they’re watching. 47% of respondents’ total TV time is spent with their primary attention on the TV show while multitasking, compared to 39% in last year’s survey.

“Even given the proliferation of multitasking, viewers remain primarily focused on the television shows they are watching,” said TiVo Chief Research Officer Jonathan Steuer. “To paraphrase the Bard, the program’s the thing!”

TiVo’s study also confirms the findings of Deloitte’s latest Digital Democracy Survey, which was released in March: while multitasking is on the rise, viewers are not engaging much in second-screen activities related to the program.

Only 5% of respondents report TV-related multitasking every time or almost every time they watch TV, while 50% report never or almost never engaging in TV-related multitasking. Top TV-time activities include browsing the Internet (74%), reading or sending email (73%) and text messaging (71%).

Still, social TV marketers should note that 61% of the respondents said that they search the web for information about the shows that they watch and 47% said that they have ‘liked’ a show’s Facebook page.

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Below, more findings from the study:

Read more

Video on Demand is Changing the Way We Watch TV, and That’s Good for Everybody

1Sometimes, playing catch up isn’t a bad thing.

Video on demand (VOD), a long-time content consumption afterthought, is now promoted by TV networks, embraced by advertisers, a focus for cable service providers, and used frequently by consumers.

Matt Strauss, Senior Vice President and General Manager, Video Services for Comcast Cable, has been working in the VOD space for a long time and in a phone interview last week with Lost Remote, pinpointed the service’s recent growth to four things:

First is predictability. Historically, consumers would not know which shows were available, how many episodes there would be, or when the content would be loaded after it premiered. Now, the top 100 Nielsen-rated shows are typically made available on Comcast’s VOD platform hours after they first air on linear TV.

Second is ad serving. Programmers now have the ability to swap out ads on VOD just as they have been doing online.

Third is measurement. C3 viewing (Nielsen’s metric for commercial viewing which includes day of broadcast plus three days) has historically only included live viewing and DVR viewing, but now includes VOD.

Fourth is audience. 70% of Comcast subscribers now use VOD services, with a 100% increase in time spent viewing TV content on VOD in the past three years.

More than anything else, predictability has set VOD in motion. An extensive and current content library has allowed consumers to discover shows and to catch up on them, which in turn leads to a return to live TV. Until recently, viewers who missed the boat on a show had to wait until a season ended to catch up on Netflix. Before that, it was via DVD box sets.

Comcast releases a weekly list of the top 20 most viewed shows on its VOD platform. Sometimes the list mirrors the Nielsen ratings, but sometimes it doesn’t.  The implications of this to networks and to advertisers cannot be overstated: audiences are now expanding in season rather than after the season. And whether this results in live TV viewing or in plus-three viewing, more ads are being seen within an important window.

“We’re finding that through on demand we’re seeing an increase in commercial viewing,” Strauss said. “On average we’re seeing about a 20% increase in commercial viewing during the C3 window in Comcast households and that’s even higher than 20% when we look at series that are stacked with a full season. It’s an interesting footnote because I think that there’s a lot of misperceptions around how on demand is viewed and used and I think binge viewing has been miscast, with respect to what we’re finding, in how customers are truly looking to enjoy the video.” Read more

NBC Sports Presents Every Peyton Manning Touchdown Throw in Six Seconds

week7_0If NBC Sports’ ‘Sunday Night Football’ wasn’t dominant enough, tonight’s game is a marquee matchup between the San Francisco 49ers and the Denver Broncos. And if that isn’t enough to draw you in, Peyton Manning will be gunning for the all-time passing touchdown (TD) record. Brett Favre currently holds the record with 508, and Manning needs two to tie and three to surpass him.

To celebrate the occasion NBC Sports released a Vine featuring all of Peyton Manning’s touchdown passes (note: from 2006 to present it is a pic of the exact TD throw; prior to 2006 it’s the games that he threw TDs in, but not necessarily the exact pass).

Below, all of Peyton Manning’s TD passes in six seconds. If that’s too dizzying, the network also released a 30-second version: Read more

Social Scoreboard: Thursday, October 16

Shonda Rhimes and ABC dominated Thursday night on Twitter, taking the top three spots on Nielsen’s Twitter TV Ratings chart. ‘Vampire Diaries came in fourth place with 20,000 unique authors and 65,000 total tweets. Interestingly, ‘The O’Reilly Factor’ rounded out the top five on a chart usually devoid of cable news programs. Perhaps it was because of Wednesday night’s showdown with Jon Stewart on ‘The Daily Show.’

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Stefon Returns to SNL in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform (which now includes a messaging feature) that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week on 5by’s TV channel are clips of debates, comedy and the resurfacing of unexpected ‘character.’  For more on the videos selected, Theo Tabah, 5by’s Head of Content:

The kings of controversy and old partners in crime, Jon Stewart and John Oliver, both had fantastic clips this week, Oliver released a bit on the absurdity of Columbus Day, and Jon Stewart put Bill O’Reilly in his place on the topic of ‘white privilege’. You can side with whomever you see fit, but John and Jon sure know how to make compelling arguments.

The return of Shia Labeouf  stirred up the social-sphere this week when he appeared on Jimmy Kimmel and recounted his story of his drunken arrest in a very laid-back, “I was never gone” type of way. And from a character standpoint, the return of SNL favorite ‘Stefon’ during the Weekend Update segment was a huge hit. Bill Hader clearly hasn’t lost his touch.

Finally, Jimmy Fallon teamed up with Brad Pitt to bring us a viral clip that involved break dancing and conversation in a very Fallonesque way, continuing to solidify The Tonight Show’s place in our top 5, and in the public’s eye, on a weekly basis.

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