TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Adam Flomenbaum

How Wayin Made Brazil’s Presidential Debates on Band TV More Social

Wayin-logo-304x200pxThe second round runoff of the presidential election is set to take place in Brazil this Sunday, and like it did with the recent elections in India, Wayin is helping to the election more social.

The social intelligence company powered the online social experience for the Brazil presidential debates that took place on Band TV Network two weeks ago.

“We knew the debate on Band would have enormous repercussions,” Eliane Leme, Executive Director at band.com.br, said. After all, it was the first time that candidates were facing each other to compete in the second round of elections. That’s exactly what happened. The debate took Band to the first spot in the IBOPE ratings and earned the station its highest ratings of the year. The echo of the event on social networks was also great and we managed to consolidate the data on one single page that could be accessed while the confrontation happened on live television. As a digital platform in a communication group we aim to provide the public with complementary information which, for lack of time or space, do not appear on television. With the help of Wayin’s platform the goal was fully achieved.” Read more

Jerry Seinfeld and Jim Carrey Lead the Charge in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery and messaging platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Veteran comedians shined this week on 5by’s TV channel, with Jerry Seinfeld gearing up for a new season of ‘Comedians in Cars Getting Coffee’ and Jim Carrey prepping for another stint as SNL host. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Jim Carrey is up to his old shenanigans in this week’s SNL promo, and we couldn’t be happier. Bring on the Ace Ventura. Jerry Seinfeld has begun promoting season 5 of Comedians in Cars Getting Coffee, and Michael Richards is there to help out. Always great to see these two reunite. John Oliver shines light on the uncomfortably awful circumstances around immigration for translators aiding America.

Halo released the official trailer for their new series ‘Nightfall’, to be released on Xbox One. The first episode, directed by Battlestar Galactica’s Sergio Mimica, will be shown on November 10th.
Finally, a clip from the latest Simpsons Halloween special, breaks new viral ground and racked up over 10 million views in under a week.

How Fans Reacted on Twitter to ‘The Simpsons’ 25th ‘Treehouse of Horrors’ Episode

THE SIMPSONS: SEASON 21‘The Simpsons’ fans may not be the most active on Twitter, but when they do tweet, they show that no pop culture reference gets by them.

According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about ‘The Simpsons’ 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54% of the emotional reactions included the word “love” and 12% included “good.”

The episodes top moment came 20 minutes in, when ‘The Simpsons’ parodied iconic Stanley Kubrick films. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Universal Pictures’ ‘Ouija’ Teams up with MTV’s ‘Teen Wolf’ for Integrated Marketing Campaign

oujia_6‘Ouija’ – in theaters today – may not win any Academy Awards, but its production team has been doing a great job on the integrated marketing front.

First, Kian Lawley (one of the members of YouTube sensations Our2ndLife) went missing for a few days, and now Universal Pictures has teamed up with MTV’s ‘Teen Wolf’ to create ‘Ask Ouija.’ The social media initiative allows ‘Teen Wolf’ fans to connect with characters from the show, even ones who were killed in previous seasons. Jeff Davis, ‘Teen Wolf’s’ creator and executive producer is the one who will be answering the questions from the perspectives of the characters he both created and killed off. Read more

Social Scoreboard: Wednesday, October 22

‘American Horror Story: Freakshow,’ ‘The 100,’ and ‘Modern Family’ took the top three spots last night according to Nielsen’s Twitter ratings. ABC’s ‘Black-ish’ and the CW’s ‘Arrow’  rounded out the ratings.  With two slots on Wednesday’s chart, The CW is showing that it can still dominate Wednesday nights. Still, it looks like ‘American Horror Story’ will be a staple on the daily top 5 and weekly top 10 chart all season long, with 299,000 tweets by 133,000 unique authors.

 

Screen Shot 2014-10-23 at 6.00.56 PM

First Episode of New Series ‘Slednecks’ to Premiere Tonight Exclusively on the MTV App

rs_560x415-141001120635-1024.MTV-Slednecks.jl.100114MTV has had a lot of recent success releasing shows – whether new series or season premieres – exclusively on its app a week before the linear debut. The network is able to boost app download numbers, and sometimes, rating numbers for the linear premiere. The network was most recently able to do this with its hit show ‘Faking It.’

Tonight, MTV will try this approach again by releasing its new series ‘Slednecks’ exclusively on the MTV App on iOS, Android, and XBOX One. The show is a “half-hour comedic docu-series following a close group of friends living in rural Wasilla, Alaska as they embark on various action-packed adventures like human catapulting, airboating on ice, river wakeboarding, and glacier partying.” Read more

Futures Without Violence Taps YouTube Stars for ‘RESPECT! Challenge’ Campaign Video

Respect-banner-300x181In early October, Futures Without Violence and Macy’s – with the help of Federated Media (and its content production abilities) and Fullscreen (and its roster of talent) – launched the RESPECT! Challenge campaign, a national social media contest that asks participants to promote the people that have taught them respect.

This is the third year of the campaign, and for this year’s video Futures Without Violence and Macy’s wanted to target millenials – including high school and college students. The result is two of YouTube’s top performing artists, Christian Collins and Diamond White, covering Aretha Franklin’s “Respect,” and discussing who taught them respect. Between them, Christian and Diamond have over 1 million YouTube subscribers and more than three million Facebook fans.

“What motivated me to get involved is the great cause it represents,” White told Lost Remote. “Domestic violence is something a few of the women in my family went through and conquered so it’s something that means a lot to me.” Read more

NFL Homegating App Brings the Tailgating Experience Home

NFL-LogoCan’t make it to the stadium for your favorite NFL team’s game? The NFL’s Homegating app enables you to organize a tailgating experience at home.

The updated app is now available on iTunes, Android and Windows, and allows fans to send Homegating party invitations, view recipes from NFL Chef Marc Payero, and upload and share pictures with friends.

While the NFL has long put its marketing efforts towards getting fans to games, the league in the past five years has shifted its focus, with the indispensable Red Zone package, NFL Mobile, and now the Homegating app.

In addition the app’s existing features, here’s what’s new in the latest update: Read more

Turn On, Tune In, Drop Out: Which Fall TV Shows Are Capturing Viewers’ Attention?

peelAfter more funding from Alibaba – to the tune of $50 millionPeel continues to be on a hot streak; and for good reason. The smart remote technology company is able to truly track what viewers are watching on TV, recording 5 billion remote commands each month. More, in just 30 months Peel has 100 million-plus users.

The company last week released data on it users’ level of engagement with this year’s fall TV lineup based on the number of tune-ins vs. tune outs during the first 15 minutes into the show.

Peel found that ‘Scorpion’ (CBS) and ‘Gotham’ (FOX) were at the top of the heap with 78% and 75% of users, respectively, remaining tuned in to the network after the first 15 minutes. Not all shows were as effective at holding on to an audience: Nearly half of NBC’s ‘A to Z’ and ‘Bad Judge’ viewers changing the channel by 15 minutes into the show.

Below, some additional insights from Peel: Read more

Nielsen and Adobe Partner on Cross-Platform Measurement Product

nielsen_logoFirst it was comScore, and now it’s Nielsen’s turn.

Nielsen and Adobe yesterday announced a partnership to provide a cross-platform measurement solution for online TV, video, and other digital content. The measurement will be presented as “Nielsen’s Digital Content Ratings, Powered by Adobe,” and combines Nielsen’s digital measurement solutions with Adobe Analytics and Adobe Primetime.

“Online TV consumption is at an all time high and Adobe and Nielsen are two leaders coming together to standardize audience measurement for digital content,” said Brad Rencher, senior vice president and general manager, digital marketing at Adobe. “Major media companies and broadcasters already depend on Adobe to bring TV across screens and better understand digital viewer engagement. Once complete, our partnership with Nielsen will provide analytics tied with ratings—benefitting advertisers, media companies and consumers alike.” Read more

NEXT PAGE >>