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Adam Flomenbaum

Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’

mqdefaultComedy Central yesterday announced a new weekly digital series, ‘CC:Social Scene,’ which will feature improv talent reacting to tweets. The initial run will consist of six episodes and will be hosted by comedian Paul Scheer.

The series, which is sponsored by Redd’s Apple Ale, debuted July 28 on CC.com and the CC YouTube Channel, and will be promoted across Comedy Central’s social channels. Each week, Scheer will ask fans on Twitter to share their thoughts around a topic, which will be the inspiration for improv sketches from an ensemble including Lee Newton, H. Michael Croner, Lilan Bowden, Jacob Womack, Jeff Sloniker and Barak Hardley. The concept is similar to Jimmy Fallon’s popular ‘Late Night Hashtags,’ except viewers will actually see their tweets come to life (and likely with unintended results).  Read more

An Inside Look at Year Three of Skybound’s ‘The Walking Dead Escape’

the-walking-dead-escape-logoIn February, Skybound announced that Ultimate Fighting Championship co-founder David Isaacs would become President of Skybound EXP, the entertainment company’s live events and experiential marketing subsidiary. Skybound publishes comic books through Image Comics and includes all of Robert Kirkman’s (‘The Walking Dead’) work.

Skybound’s extremely popular ‘The Walking Dead Escape’ – an immersive zombie obstacle course experience for diehard ‘Dead’ fans – is now in its third year at San Diego Comic-Con. For more on the history of the experience and what’s new for this year, we spoke with Isaacs, who is managing the execution for the first time: Read more

Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

New Series and Seasons Abound in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a host of clips all either added this week, about a new series, or about a new season. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

Late night TV clips continue to make for viral videos as hosts coax celebs into doing wacky things, speak their mind or poke fun at serious issues. Jimmy works out with The Rock, John Oliver blows our minds with some disturbing American prison stats, and 14 year-old’s performance on Australia’s Got Talent will certainly go through the social media share cycle.
We’re also seeing more and more YouTube stars get big-time deals, and paving the way is ”Epic Meal Time” – a popular miniseries that involves dudes, ridiculous recipes, and usually bacon. It was offered a TV show and naturally, they released their entire first episode for free online. Finally, another teaser was released for the 5th and final season of Boardwalk Empire, which is gearing up to be the best yet.

Nielsen Study: Combined TV and Viggle Ad Exposure More Effective

screenshots_304x200Social TV rewards and check-in company Viggle today has released the results of its ‘Brand Effect Study,’ which Nielsen ran.

The key finding is that exposure to ads both on TV and the Viggle app resulted in higher brand and message recall, likeability, and purchase intent. Nielsen surveyed three groups of Viggle members:

1) TV Only Exposed – Those that watched and checked into a TV show where the ad aired, but were not served the ad in the app, Viggle Only Exposed, and TV and Viggle Exposed.

2) Viggle Only Exposed - Users that did not check into or watch a TV show where the ad aired, but had the opportunity to view the ad on Viggle.

3) TV and Viggle Exposed -  Users that watched and checked into a TV show where the ad aired and were also served the ad in the Viggle app.

The study  found that those in the ‘TV and Viggle Exposed’ group had a 46% brand recall compared to 33% of the  ’TV Only Exposed.’  Additionally, the 20% of ‘TV and Viggle Exposed’ users who said that they were interested in purchasing the product seen in the ad was nearly double the number of ‘TV Only‘ users (12 %). Read more

‘Despierta América’ Unveils ‘The Social Media Set’

Logo-despierta-america_590x395Univision’s hit morning show ‘Despierta América‘ (Wake-Up America) this week unveiled a new state-of-the-art digital studio called The Social Media Set. The set will be extremely active during each broadcast, engaging viewers and providing an on-air platform to check in on the social conversation on-air. With the new set, ‘Despierta América’ becomes the first morning show regardless of language to dedicate an entire studio to social media platforms and user engagement.

Some of the features of the set include:

  • Four huge vertical flat screens, two of which are touch screen
  • A screen dedicated to UFORIA – Univision’s unparalleled music experience
  • Personalized visualization of social media platforms with Instagram photos, Facebook posts, Tweets and Vines
  • Polls and results delivered LIVE
  • Social media experience is being curated by Vidpresso Read more

Jon Stewart Launches Kickstarter to Buy CNN

Last night on ‘The Daily Show,’ Jon Stewart turned his attention to the news that Rupert Murdoch is reportedly looking to purchase Time Warner for $80 billion. Murdoch rarely takes no for an answer once he has his eyes set on an acquisition, leading Stewart to remark: “He’s like the date-rapist of media barons …with all due respect.”

Murdoch owns Fox, which means that should he acquire Time Warner, CNN would be divested.  “It wouldn’t come cheap, though, with analysts saying the network would be worth about $10 billion on the open market,” Stewart said. “It’s a lot of money for anyone, but not a lot of money for everyone. Which is why tonight we’re starting our Kickstarter campaign to buy CNN.”

In the clip below, Stewart launches into the rewards for different levels of commitment. Stewart adds at the end that he hopes this campaign is more successful than his Wolf Blitzer Kickstopper.

 

Showtime Hit ‘Penny Dreadful’ Gears Up for First Comic-Con

Showtime’s ‘Penny Dreadful’ will make its Comic-Con debut as the opening day headliner, kicking off with a panel tomorrow featuring Josh Hartnett, Reeve Carney and Harry Treadaway and showrunner John Logan. In true SDCC spirit, there will be a contest at the panel that will grant two panel attendees access to the after-party.

The show, which features 19th century British fiction characters, will seek to engage fans both in-person and via social with its SDCC presence.

In addition to talent signings, deluxe hardcover editions of Mary Shelley’s Frankenstein, Bram Stoker’s Dracula and Oscar Wilde’s A Picture of Dorian Gray (all characters featured in the show), which each contain original black and white illustrations by Martin Stiff, Louie de Martinis and Ian Bass, will be available for purchase. 150,000 SDCC fans will also be wearing ‘Penny Dreadful’-branded lanyards. Read more

Netflix Crosses 50-Million Member Mark

netflix-logoNetflix released its Q2 earnings report yesterday, and though it didn’t surpass analysts’ expectations, the news is generally good. Netflix led the report by announcing that 15 years after launching, it now has over 50 million members in 40 countries. The company recognizes that much of its recent growth can be attributed to the success of ‘Orange is the New Black.’ The company’s “U.S. member base grew to more than 36 million on the strength of our ever-improving content offering, including Orange is the New Black Season 2. For Q3, we expect about 1.3 million net additions, comparable to Q3’13 in which we premiered Orange Season 1. We are pleased our net additions in the U.S. remain on par with last year.”

In addition to the potential of adding many more U.S. customers, the company has only scratched the surface abroad. Netflix saw 78% year-over-year international subscriber growth, with 13.8 million subscribers at the end of Q2.

Here are other highlights from Netflix’s earnings report, which have far-reaching implications across the digital, social TV, connected TV, and over-the-top landscape: Read more

Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

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