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Adam Flomenbaum

BrightLine Partners With Millward Brown Digital on Connected TV Advertising Solution

Screen Shot 2014-04-22 at 5.06.30 PMBrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.

“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.

Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” -  the company’s first cross-media measurement initiative to measure five screens. Read more

Vimeo’s First Original-Content Splash: Joss Whedon’s ‘In Your Eyes’

inyoureyesJoss Whedon‘s latest film ‘In Your Eyes’ premiered Sunday night at the Tribeca Film Festival. For those not lucky enough to score a seat to the premiere, the wait to see the film will not be long. In fact, a digital rental is available now for $5.00 at inyoureyesmovie.com.

Based on Whedon’s loyal fanbase, it is almost a safe bet that a major studio would have picked up the film. Still, Whedon has surely seen the success that Louis C.K. has had premiering yearly stand-up specials via his own website and the appetite that audiences have for alternate distribution methods.

Vimeo is powering ‘In Your Eyes‘ via its Vimeo On Demand platform, and the film has been translated into Spanish, German, Portuguese, French, and Japanese for the worldwide release. Read more

Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

Netflix Teases Second Season of ‘Hemlock Grove’ via Vine

Last Friday, Netflix announced that the second season of its original series ‘Hemlock Grove’ is set to return on Friday, July 11 at 12:01 AM PT.  In usual Netflix fashion, all ten episodes of the supernatural thriller will be released at the same time.

On Monday, Netflix released a teaser via Vine: Read more

Peel CEO: “Social TV Companies Are Either Dead or Dying”

unnamed (1)Last week the Samsung Galaxy S5 was released with a preloaded “Smart Remote” app, powered by Peel’s smartRemote technology. Peel turns smartphones and tablets into universal remotes and content recommenders. HTC’s preloaded “Sense TV” app is also powered by Peel’s technology.

When asked about the social-TV impact of Peel being preloaded on the new Galaxy, Thiru Arunachalam, CEO and co-founder of Peel, told Lost Remote:

“We don’t see ourselves as a social TV company. Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.  We believe we provide the best, most comprehensive smart remote experience of anyone in the market. We work with more devices, more MSOs and have aggregated more TV listings globally than any other company. That is why Samsung, HTC, ZTE and many more to be announced in the near future, have preloaded Peel on their IR-enabled phones and tablets.”

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MTV Releases Premiere of ‘Faking It’ Via the MTV App One Week Prior to Linear Debut

mtv-logoA host of Viacom properties – MTV, Comedy Central, VH1, and Logo – have recently had great success premiering new shows within its apps. MTV today announced that its newest scripted series, ‘Faking It,’ will be available exclusively via the MTV app on iOS and Android, and on Xbox Live (for those with Xbox 360s) for 48 hours. The new romantic comedy about two best friends who become popular only after being mistakenly outed as lesbians is set to premiere on April 22 at 10:30 P.M. EST.

In late 2013 we covered MTV’s in-app release of the documentary ‘Generation Cyro’ a week before the linear premiere. “We’ve been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television,” Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV, said at the time. “Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners.”

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Zeebox Rebrands As Beamly, Evolves Beyond a Second Screen App

Beamly_Masterbrand_HeroZeebox today announced that it is launching its new services as Beamly. The rebranding is meant to signify the evolution of the company from a social TV companion and second screen app to a full-service content network; one that will allow fans to engage with their favorite shows throughout the week.

“A lot has happened in the evolution of social TV since we launched two years ago,” Jason Forbes, EVP and GM of Zeebox U.S., told Lost Remote. “We’ve seen our audience skew younger, with more than 60 percent of our audience now female and under 35. That demographic is a lot more social and wants more than a second screen app and TV guide, which is what we initially launched. They want a 24/7 social and content network for TV and that’s exactly what we’ve evolved to become.”

Beamly’s 24/7 approach can be broken down into five buckets: follow, find, chat, discover, and interact. TV fans will be able to follow shows and TV personalities, find and connect with others fans around shows, chat in Beamly’s TV Rooms, discover new shows, and interact with custom games, voting, and synched experiences.

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The Top 5 Social Moments From the 2014 MTV Movie Awards

mtvLast night’s MTV Movie Awards had no shortage of buzz-worthy social moments. The network had been prepping its social strategy since early March, employing boy blogger band Our2ndLife to promote the show, and introducing a Tumblr War Room with social influencers coming together to react to the show’s highlights in real-time. The War Room was on point, making memes and GIFs of the night’s best moments minutes after they happened. The buzz started when Grumpy Cat made a red carpet appearance sporting Pharrell’s mountain hat and peaked toward the end of the show when Zac Efron had his shirt ripped off on stage by Rita Ora.
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MTV Leverages Social Influencers, GIFs, for 2014 Movie Awards

mtvLast month we wrote about MTV’s partnership with Our2ndLife (O2L)– the pop culture blogger boy band – in the lead up to the 2014 MTV Movie Awards.

MTV has made the use of social influencers for tent pole events a large part of their strategy, and O2L’s impact has already been felt. “The community they’ve built is off-the-charts engaged,” Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV, told Lost Remote. “That’s led to spikes in MTV Movie Awards voting, to tons of globally trending topics on Twitter, to hundreds of thousands of streams and tens of millions of impressions. Ultimately, it’s further driven credibility and affinity between our brand and our audience, and it’s given these six creative kids a brand new, huge platform to express themselves. That’s the stuff you take with you after the event is over.”

Another way that MTV will be leveraging influencers for Sunday night’s show is via a Tumblr War Room. The network is partnering with well-known Tumblr artists who will be in one room at Tumblr’s New York City headquarters creating artistic interpretations of the awards show in real-time. Read more

How VH1 Became a Linear, Digital, and Social Juggernaut

VH1-logoLost Remote recently had the opportunity to meet with Dan Sacher and Jonathan Mallow, SVP and VP, respectively, of Connected Content at VH1. Sacher and Mallow walked through the network’s recent successes and future plans, and it is clear that the network is now a linear, digital, and social juggernaut.

In 2013, VH1 enjoyed triple-digit year-over-year follower growth on Facebook and Twitter, becoming the third-most social non-cable sports network. The executives attributed part of their success to VH1’s willingness to experiment, take advantage of what’s trending, and employ a 24/7, 365 approach to social programming around shows. The network focuses not only on building buzz for upcoming episodes, but also on leveraging its digital assets – including VH1.com and the VH1 app – to host exclusive content and keep fans of shows engaged throughout the rest of the week and the year.

The soundness of this approach is reflected in the numbers. Linear ratings are up 33% in the coveted 18-49 demo, and the average time that visitors to VH1.com spend with video is more than double that of visitors to Bravo or TLC (129% and 136% more, respectively), and more than six times that of E! (550% more). Read more

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