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Adam Flomenbaum

An Exclusive Look at the All England Lawn Tennis Club’s Social Strategy for Wimbledon

(AP Photo/Ben Curtis)

(AP Photo/Ben Curtis)

Wimbledon is the longest running and most prestigious of the four major tennis championships. In addition to its huge yearly television audience and the fans willing to wait weeks outside for tickets, the Wimbledon Twitter account boasts 1.2 million followers and its Facebook page, 2.4 million likes. With tennis on everyone’s minds midway through the U.S. Open, Lost Remote gained exclusive access to data from the All England Lawn Tennis Club’s (AELTC) partnership with Grabyo - a cloud-based, real-time video solution provider that helps broadcasters monetize clips – this past June and July.

The AELTC installed video feeds on its three main courts, each of which was integrated with Grabyo Studio. Grabyo created a Wimbledon-branded video gallery on Wimbledon.com and ensured that the AELTC was set up to share real-time video across social, web, and mobiles apps. “The ease with which Grabyo Studio allowed us to create social videos as part of our content offering and distribute them to our global digital audience was very impressive,” said Alexandra Willis, Content and Communications Manager at the AELTC. Read more

Pretty Little Liars Season Five Finale Shocker Lights Up Twitter (Spoiler Alert!)

Pretty Little LiarsSeason 5 of ABC Family‘s hit show ‘Pretty Little Liars‘ drew to close this past Tuesday, and fans took to Twitter to react to the death of a leading character.
According to our analytics partner Canvs, which measures Twitter sentiment, in the five minutes when leading character Mona Vanderwaal was murdered, there were nearly 27,000 emotional reactions.
Those reactions accounted for 12% of all the reactions for the show. Below, some more insights from Canvs followed by an infographic:
- Mona garnered the most reactions of any topic during the episode. Mona was mentioned in 20.8% of reactions.
- “PLL,” shorthand for the show’s title, was only mentioned in 17.9% of reactions, and “Pretty Little Liars” was only mentioned in 6% of reactions.
- Janel Parrish (@janelparrish), the actress who plays Mona, was mentioned in 11,732 reactions, which accounted for 5.3% of total reactions.
- Parrish’s handle had the second most reactions, only after the show’s official handle, @ABCFPLL.

‘Friends’ and ‘The Sopranos’ Are Back in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

This week is a blast from the past. ‘Friends’ reunited on Jimmy Kimmel while The Sopranos’ showrunner David Chase talks about what happens to Tony.  For more on the videos selected, Theo Tabah, 5by’s Head of Content:

This week it’s all about the old and the new. Past TV hits get revisited and what’s trending now on social and in the world of TV make their presence known in this weeks top five viral TV clips on 5by.

Two very different, but equally famous TV shows resurfaced this week in entertaining fashion. ‘Friends’ has the reunion we sort of wanted, but were still thrilled to see, on Jimmy Kimmel (who plays Ross). ‘The Sopranos’ perplexing, but incredible, final scene was released with annotations that put an end to the burning question regarding Tony’s fate…

On the new side of things, the ALS ice bucket challenge was taken to a new level with Homer Simpson taking the plunge, and racking up six million views in the process. Guillermo, from Jimmy Kimmel, interviewed a few Emmy award winners in the best way possible, back-to-back (literally). Finally, Jon Stewart tears into Fox in his powerful monologue covering the recent protests in Ferguson, MO.

Read more

Netflix and HBO Produce Some of the Most Social Shows, but How Do They Fund Them?

netflix-logoFrom ‘House of Cards’ and ‘Orange is the New Black’ to ‘Game of Thrones’ and ‘True Detective,’ Netflix and HBO are home to some of the most social shows on TV.

Netflix and HBO have very different business models that allow them to fund the original programming that has come to define them, and a recent infographic produced by Great Business Schools highlights these differences.

Some highlights from Great Business Schools’ research, followed by the infographic:

- To pay for one show, 520,834 people need to subscribe to Netflix  for two years, or, 1/600 of all Americans. For five shows, 2.6 million new subscribers are needed, or, 1/115 of all Americans

- Cost per episode:
Hemlock Grove: $4 million
Orange is the New Black: $4 million
House of Cards: $4.5 million before David Fincher (executive producer)

- HBO spends $1 billion a year on original content.
But Time Warner owns them…
So there’s lots of cash on hand.

Netflix is continuing to grow,
but they’re having to borrow through bonds to keep expanding.

Read more

The Weather Channel Rolls Out New Social Friendly Android App

unnamed (3)In April, The Weather Channel launched its redesigned app for iPhone, and in June, it was rolled out for iPad users. Now, all Android users can find the app in the Google Play store.

The app incorporates a new social feature that lets fans report local weather conditions. This will not only help improve the accuracy of forecasts, but also The Weather Channel’s position as the leading weather app. In recent years, competing weather apps have been racing to provide hyper-local forecasts and minute-by-minute conditions. For example, if users are considering going out to get lunch at 1:00 PM, they may learn that they can avoid rain if they go at 1:10 PM instead. The Weather Channel has the advantage of being the go-to linear network for weather news, and has amassed a loyal following as a result. Weather – especially when natural disasters are taking place – is always at the forefront of the social conversation. Read more

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

Jimmy Fallon Tries Instagram’s New Time-Lapse App ‘Hyperlapse’

Instagram yesterday released a new standalone app, Hyperlapse, which lets users create professional-looking time-lapse videos with their smartphones.

The new release is in line with Facebook’s mobile-first strategy, and gives Instagram a Vine-like offshoot that has the potential to catch on rapidly.

Via the Instagram blog:

We designed Hyperlapse to be as simple as possible. You don’t need an account to create a hyperlapse. Instead, you open up straight to the camera. Tap once to begin recording and tap again to stop. Choose a playback speed that you like between 1x-12x and tap the green check mark to save it to your camera roll. You can share your video on Instagram easily from there.

From documenting your whole commute in seconds or the preparation of your dinner from start to finish to capturing an entire sunset as it unfolds, we’re thrilled about the creative possibilities Hyperlapse unlocks. We can’t wait to see what you’ll create.

It will be interesting to see how Hyperlapse factors into broadcasts. This morning, the ‘Today Show’ team filmed a Hyperlapse on air, promising to post it to Instagram later today. Always an early adopter of technology, here’s Jimmy Fallon’s attempt at what is likely one of the first hyperlapse videos (posted yesterday) created:

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

And The Emmy Winners (According to TV Addicts) Are…

tvst-1With the Emmys just hours away, the fan votes are in for the TV industry’s biggest awards show.

TVShow Time, a community of 200,000 TV addicts who are watching, rating and commenting on shows at tvshowtime.com, provided Lost Remote with an infographic of who its users favorite characters are among Emmy nominees.

The graphs are based on the total number of votes each character has, as a percentage of the total number of character votes for that show (you can see the percentage points on the y-axis of the graph). This is done as a percentage to account for the fact that some shows are more popular so receive many more votes than others.

That Peter Dinklage received 25% of the votes is staggering, then, given that he is competing with so many other Game of Thrones characters.

Read more

Roku (Finally) Gets a Chromecast-Like App with MyMedia

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MediaMall Technologies recently announced an updated version of MyMedia for Roku that will give users the ability to stream personal media to their TVs via Roku and the MyMedia channel in a Chromecast-like fashion.

The upgrade includes support for streaming high definition personal media files for free as well as an optional upgrade to include webcasting. The in-channel upgrade costs $4.99.

“MyMedia is a fantastic, extremely low-cost solution for Roku users that want to stream personal media files like videos, pictures and music, as well as web videos that may not be readily available on an existing Roku channel,” said Jeff Lawrence, CEO, MediaMall Technologies. “MyMedia is easy-to-use, can be set up in less than five minutes, and at a price of only $5 for the casting capability, it is a steal for Roku users.” Read more

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