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Adam Flomenbaum

NatGeo Channel Peel Campaign Proves Cross-Platform Retargeting Effectiveness

RStjSdnanIFgQyS-556x313-noPadIn July, National Geographic Channel employed a cross-platform marketing campaign for its show ‘Life Below Zero’ in which it utilized a new advertising solution from smart remote technology company Peel. The network was able to retarget viewers who had seen a linear TV ad for ‘Life Below Zero’ on Peel with 24 hours of being exposed.

Those who had seen the TV ad, and who use Peel, were served a full-screen mobile interstitial ad on the Peel Smart Remote app, which turns a smartphone or tablet into a TV remote control and has 90-million activated users.

“Peel is one of the few companies that is able to guarantee a one to one match of our target audience to our viewer,” Hayes Tauber, Senior Vice President of Consumer Marketing, National Geographic Channel, tells Lost Remote. ”What we find most appealing about their platform and their technology is their ability to follow the viewer from click to actual tune in, allowing us to measure channel viewership as a direct result of our paid advertising with Peel.” Read more

‘Sons of Anarchy’ Return Dominates Twitter [Spoiler Alert!]

SOA-logoThe Season 7 premiere of ‘Sons of Anarchy’ aired on Tuesday and was cable’s highest-rated show, and was at the top of Nielsen’s daily Twitter TV ratings.

According to our analytics partner Canvs, which measures Twitter sentiment, 62,254 of the 214,777 tweets about the show were emotional reactions. If you haven’t watched yet (time-shifting or not, how could you not have?), don’t read any further. But if you were tweeting along with the premiere, see below for some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

This Week’s Top 5 Viral TV Clips: Fall TV Preview Edition

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week are clips from recently-returned or about-to-return shows including ‘The Walking Dead,’ ‘Homeland’,  and the cult favorite ‘Trailer Park Boys.’ For more on the videos selected, Theo Tabah, 5by’s Head of Content:

As summer comes to a close and school is back in session, the question “what show should I watch?” is more prevalent than ever. Fear not, 5by and the social scene have your back. Here are new shows you should be tuning in to, and what’s breaking ground across all social channels this month.
In the next three weeks, keep your eyes peeled for The Walking Dead, Tim and Eric, and Homeland. All set to make their season debuts between now and early October, the collective anticipation for the three shows has America on the edge of their seats. All very different in subject matter, but each incredible in their own respect. If you can’t stand the wait, Trailer Park Boys is the show to tune into now. In it’s 8th season, TPB has been released on Netflix for binge-watchers to indulge in. The gritty, Eastern Canadian mocumentary has now made it’s way into mainstream America and it’s picking up steam with the press. Recent appearances on Jimmy Kimmel and Mashable to promote their show has proven to be highly successful.
Across daytime television, Ellen is back and she wasted no time getting back into the viral video game. Almost instantly she released a video of herself transposed in Nicki Minaj’s ‘Anaconda’ video, and in only two days, it amassed over 3.5 million views. Ellen, we missed you. Needless to say, there’s lots to look forward too this fall.

Infographic: Who Was Tweeting About the U.S. Open This Year?

166969aThe U.S. Open concluded this week with the unstoppable Serena Williams winning on the women’s side and Marin Cilic with an improbably victory on the men’s side. Tennis fans had a lot to tweet throughout, but especially with all-timers Roger Federer and Novak Djokavic going down in the semifinals and good action throughout.

StatSocial, a company that allows brands, publishers, and agencies, to learn more about their Twitter following, crunched the numbers for the #USOpen and provided us with the below infographic. Some highlights followed by the full infographic:

- #USOpen has 170,000 unique tweet authors

- 91% of #USOpen tweets were from consumers and 9% were from brands (compare this to the VMAs, where 49% of tweeters were brands)

- 41.8% of tweeters were between 35 and 54 years old

- #USOpen tweeters are fans of The Economist, TIME, and The New Yorker, all of which tend to skew towards a more affluent crowd.

Read more

Does Whisper Have a Place in the Social TV Sphere?

whisperIn May, we wrote about how NBC, Universal Studios, and Hulu have begun to use the anonymous confession app Whisper for social integrations. Now – in what is maybe the most appropriate social TV program with the app – Season 5 of VH1‘s ‘Couples Therapy,’ which premiered last night, will team up with Whisper to ask their users about relationship issues they’ve experienced.

Dr. Jenn (the show’s host and lead therapist) will then take the top responses each week and give her advice in a companion web series that will run on VH1.com and on her Sirius Satellite Radio show. Throughout the season fan Whisper’s and Dr. Jenn’ videos will be featured throughout VH1 channels and even on air during episodes 6 through 10 of ‘Couples Therapy.’

More networks will likely turn to the rising social app – which skews heavily towards the teen demographic. Still, it is interesting to consider whether something anonymous has a place in the social TV sphere. For more on this, and why VH1 turned to Whisper for ‘Couples Therapy, we spoke with VP of Digital and Social Engagement for VH1, Tom Chirico:

Read more

Viacom Study: The 5 Steps to Series Fandom in the TV Everywhere Era

viacom-logo1Viacom today released the results of “Getting With the Program: TV’s Funnels, Paths and Hurdles,” a study the company conducted to explore how audiences discover, watch and become fans of TV shows.

The study, which surveyed more than 1,500 U.S. Viacom viewers ages 13-44, showed that people who use multiple devices to consume content prefer live TV and have stronger network loyalty than those watching shows on a single screen. 79% of the study participants say having more ways of accessing shows helps them try more programs and 78% wouldn’t have become fans of some shows if they couldn’t watch in multiple ways.

The most interesting part of the research is what Viacom calls the “Funnels to Fandom” – the process of becoming a fan, Viacom has found, takes place in five steps: Discovery, Research, Selection, Fandom, and Sharing. Read more

How Clearleap is Making ‘TV Everywhere Both Possible and Profitable’

HP-Slider-1-nobarThere’s a good chance that if you’re a regular Lost Remote reader, you’ve used a Clearleap-powered product.

The Georgia-based company was founded in 2007, just as networks and cable providers began to make available to consumers TV Everywhere (TVE) and Video on Demand (VOD) options. Clearleap has helped HBO, Verizon, Time Warner, and Scripps deliver content via multiplatform solutions and have helped them monetize these solutions.

Last November, the company raised a $20 million round of funding to expand into the Latin American and European markets – both markets will prove to be extremely valuable to content creators and distributors in the next 10 years. When Netflix released its Q2 earnings report in July it announced that it will be launching in  Germany, France, Austria, Switzerland, Belgium, and Luxembourg, and that its launch into these markets “with over 60 million broadband households will significantly increase our European presence and raise our current international addressable market to over 180 million broadband households, or 2x the number of current U.S. broadband households.” Like Netflix, Clearleap and its customers have a lot of territory to cover.

For more on Clearleap and its role in the proliferation of VOD and TVE, we spoke with CEO Braxton Jarratt. Read more

ListenFirst’s DAR and Why Social TV Analytics Should Include Wikipedia Engagement

WgpodListenFirst Media – a data and analytics company providing insights for brands – last week launched a syndicated rating system for fan engagement with television and film that will be offered on a subscription basis to networks, studios, agencies, and advertisers. Currently, more than 40 major studios, broadcast networks and cable channels, including A+E Networks, AMC Networks, and Universal Pictures, have signed on as launch partners.

While we have seen analytics companies attempt to create social TV metrics for networks, ListenFirst’s ‘Digital Audience Ratings’ (DAR) will also be creating its metrics for movies to help film distributors adjust their marketing strategies on the fly. On the TV front, DAR will give insight into which shows fans are engaging with on a daily basis, regardless of whether they are being watched on major broadcast networks or Netflix, and regardless if they are being watched in real-time or in a time-shifted setting. Read more

Alan Wolk Named Chairman of the 2nd Screen Society

unnamedThe 2nd Screen Society (S3) – an organization that advances the interests of second screen program and platform creators, along with OTT delivery services, and social TV initiatives – announced last week that Alan Wolk will be succeeding S3 founder Chuck Parker as Chairman. “S3 provides a place for everyone in the industry to come together, network and share ideas and experiences– with each other and with others via our conferences and events,” Wolk told Lost Remote. “It’s also a vehicle to begin setting standards for the industry, something that’s necessary to propel growth.”

To help set these standards, Wolk will begin by planning upcoming S3 events at IBC, SMPTE New York, LiveTV:LA and International CES. S3 will also utilize their e-mail newsletter 2nd Screen 2Day to syndicate Wolk’s industry blog (www.toadstoolblog.com). Read more

How Giraffic’s AVA Technology ‘Rebuffs’ Re-Buffering Issues and Low Quality Streams

home-main-stripEven with a lightning-fast internet connection, you’ve likely experienced re-buffering – whether in the form of total stoppage or a transition from high to low quality – in the recent past. Sure, streaming technology is improving, but at the same time there are more households with smart TVs consuming content on Netflix and Hulu. Couple that with multiple devices in the same household connected to broadband, and the result is bandwidth issues.

In comes Giraffic, a Tel Aviv-based company that has pioneered “Adaptive Video Acceleration” (AVA), technology designed to eliminate re-buffering issues. Samsung will incorporate the technology in its 2014 smart TV and BlueRay player lineup. AVA accelerates content that is streamed or downloaded to the device’s native video player without any further integration or implementation required by the content provider. “Rather than relying on a single stream,” Giraffic CEO and Founder Yoel Zanger tells Lost Remote, “Giraffic’s AVA requests multiple data sessions from the content servers for smaller pieces of a video stream, then stitches them all back together for seamless playback.”

We spoke with Zanger about how AVA works, what viewers with AVA-equipped devices will notice, and why re-buffering and suboptimal resolution is a persistent problem.

Read more

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