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Adam Flomenbaum

Sorenson Media Launches TV Analytics and Advertising Brand Spark

Sorenson_Media_logo.svgSorenson Media, a company that has been in the TV and digital video space for nearly 20 years, has launched a new brand, Spark, to expand into the analytics space.

The suite of Spark products will gather data from Smart TVs to give advertisers the ability to better target and personalize their messaging.

“Sorenson Media is well established as a thought-leader and pioneer in the video industry, with nearly twenty years of bringing innovative and award-winning products successfully to market, “ says Marcus Liassides, President and CEO of Sorenson Media. “We’re now applying that pioneering spirit and innovative drive to the world of television with our new suite of Spark products as we provide digital capabilities to assist broadcasters and advertisers.” Read more

Share Your Favorite TV Moments (Legally) With Whipclip

new-whipclip-app-iconRe/code recently reported that Whipclip – a mobile app company founded by former Demand Media CEO Richard Rosenblatt – raised $20 million at a $100 million valuation. The app will allow consumers to share favorite TV clips legally.

Rosenblatt got the idea for Whipclip while watching Richard Sherman’s comments following the Seattle Seahawks’ victory against the San Francisco 49ers in the 2013 NFC Championship. According to Re/code:

Rosenblatt wanted to get a clip of the diatribe to his kids, but found it nearly impossible to do so except via sending links to stolen clips on YouTube.

“I did what everyone does and emailed, ‘Check this out it’s at https://www.youtube.com/watch?v=7mlnm3rfnww, but it’s long so fast forward to 11 seconds and you don’t need to watch past 35 seconds,’” said Rosenblatt, who had been consulting for Raine since he left Demand. Read more

‘Supernatural’ Was the Most Reblogged Live Action TV Show on Tumblr in 2014

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As is the thing to do, Tumblr last week released ‘Tumblr Year in Review,’ a look back at the top posts and most reblogged content across the platform. Categories include K-Pop, Marriage Equality, and GIF Art. The list also includes two dedicated TV categories: ‘Most Reblogged TV: Live Action’ and ‘Most Reblogged TV: Animated.’ Social TV hits such as ‘Orange is the New Black.’ ‘Game of Thrones,’ and ‘American Horror Story,’ have places on the ‘Live Action’ list, but so do ‘Supernatural’ (#1 in the category), ‘Doctor Who,’ and ‘Once Upon a Time’ – shows that are particularly popular on Tumblr and skew towards a younger demographic. The story is the same in the ‘Animated’ category, where shows like ‘The Legend of Korra’ and ‘SpongeBob SquarePants’ are ahead of ‘Family Guy’ and ‘South Park.’

For advertisers seeking younger audiences, spending with Tumblr may make more sense than with Facebook or Twitter. Below, the Top 10 most reblogged ‘Live Action‘ and ‘Animated‘ shows: Read more

For Second Straight Year, AMC Has the Most-Tweeted About TV Series

2-the-walking-dead-season-5-promo-walking-dead-season-5-premiere-recap-5-things-you-might-have-missedOn Facebook, the most talked about TV series in 2014 was HBO’s ‘Game of Thrones.’ On Twitter, it was ‘AMC’s ‘The Walking Dead.’ ‘The Walking Dead’ came in second place on Nielsen’s Twitter TV Ratings chart in 2013, but with ‘Breaking Bad’ (another AMC show) out of the picture, it took first place this time around with the greatest average audience (4,934,000) and average number of tweets (576,000).

Between ‘The Bachelor’ (2nd), ‘Scandal’ (7th), ‘The Bachelorette’ (9th), and ‘Dancing With the Stars’ (10th), ABC had the greatest number of series in the year’s Top 10. With sister network ABC Family included (‘Pretty Little Liars, 3rd), Disney/ABC Television Group had a great social TV year on Twitter.

According to Nielsen, the most-tweeted TV series minute of 2014 belonged to “The Voice (NBC), which garnered 310K Tweets at 8:59 p.m. EST on May 13, 2014.”

Note: Nielsen broke out ‘Top 10 Series,’ ‘Top 10 Specials,’ and ‘Top 10 Sports Events.’ Below, the ‘Top 10 Series:’ Read more

Ipsos: Twitter Users Are More Into TV Than Non Twitter Users

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The market research company Ipsos last week released a whitepaper - “The Twitter Effect: Understanding Twitter’s Role in TV Behaviors - detailing the extent to which Twitter users are more influential TV viewers (and TV discussers) than non users.

Anjali Midha, Twitter’s Global Media & Agency Research Director summarized the findings on Twitter’s Media Blog. Below, some of the key takeaways followed by an infographic:

  • Heavy TV viewers: People on Twitter are less likely to be cord-cutters or cord-nevers: 93% have a cable, satellite or fiber optic subscription, versus 86% of non-users.
  • Non-traditional viewers: In addition to watching live TV, Twitter users are significantly more likely than non-users to also watch content on non-traditional mediums, from online SVOD services (52% vs. 35%) to content freely available on the Internet (39% vs. 17%).
  • Binge watchers: 26% of Twitter users claim to binge watch, in contrast to 11% of non-users.
  • TV Influencers: 44% of Twitter users self-identify as being an expert or knowing a lot about TV, versus 32% of non-users. In addition, 50% of Twitter users say people seek their opinion on TV shows, compared to only 26% of non-users.
  • Social 2nd Screeners: The second screen experience is a part of the regular viewing routine for 34% of Twitter users, versus just 23% of non-users
  • TV App users: Those on Twitter are significantly more likely to use TV apps than non-users: 47% have downloaded a third-party TV app (versus 21% of non-users), while 44% have downloaded a network service app (versus 18% of non-users).

Read more

Social Scoreboard: Week of December 8

If it’s live, America’s tweeting. FX’s ‘Sons of Anarchy’ series finale and the second half premiere of ABC Family’s ‘Pretty Little Liars’ Season 5 were bumped to third and fourth place, respectively, on Nielsen’s Twitter TV Ratings chart. The number one and two spots were filled by ‘The Victoria’s Secret Fashion Show’ and the ’2014 Heisman Trophy Presentation’ (although it was a near lock that the Oregon Ducks’ Marcus Mariota would win). The Victoria’s Secret angels drove 1,216,000 tweets – nearly four times as many as the second place show in the category (‘Love & Hip Hop: Hollywood’ with 337,000 tweets).

‘Game of Thrones’ Was the Most Talked About TV Show on Facebook in 2014

Facebook_like_thumbFacebook last Tuesday released a host of Top 10 lists looking back at the most talked-about events, entertainers, and topics on the social network in 2014. ‘Game of Thrones’ topped the TV show list, and social TV staples such as ‘Orange is the New Black’ and ‘The Walking Dead’ comprised the rest of the Top 3. Still, other shows such as ‘The Big Bang Theory’ (though its linear ratings are through the roof) and ‘Downton Abbey,’ not often mentioned as social TV staples were also part of the Top 5.

To host the lists, Facebook created a dedicated website—yearinreview.fb.com. They also produced a year-end video. Below, the most talked-about* TV shows along with the video: Read more

OTT, Online Video, and the Arguments for and Against Cable

Brightcove-Logo2014 has been the year of unbundling and TV Everywhere. Content is king and networks, advertisers, and cable service providers are adapting quickly. Networks are finding better ways to monetize content online and on OTT platforms than they have been in the recent past, advertisers are reaching more targeted audiences, and cable service providers are also internet service providers.

Millenials are large drivers of this sea change – they spend 48% more time viewing online video than the average user and some (“cord nevers”) do not have cable and do not consider purchasing it.

Brightcove, a leading provider of video publishing and monetizing solutions, has 5,500+ customers (essentially every major player in the TV, OTT, and video content space) that rely on the company to guide it through the changing digital video landscape. For more on how the landscape is evolving, the argument for and against remaining a paying cable customer, and how networks can capitalize on OTT engagement and monetization heading in 2015, we spoke with Josh Normand, Brightcove’s VP of Sales: Read more

Ricky Gervais and Stephen Colbert Lead This Week’s Top 5 Viral TV Clips on 5by

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In this week’s installment of our partnership with 5by, the video discovery and messaging platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.
For background on the videos selected, Theo Tabah, 5by’s Head of Content:

This week, the nominees for the Golden Globes were announced. It seems every year the competition gets better and better. Which TV show would you put your money on?

Jimmy Fallon was full of entertainment this week. He and the Ragtime Gals sang a barbershop quartet cover of ‘Sexual Healing’ with the help from Steve Carell, who has a terrible voice, but a great stage presence. Jimmy also had Ricky Gervais on the show for his famous ‘Lip Flip’. It wasn’t perfectly executed, but Ricky’s laugh is sure to have you laughing as well.

Stephen Colbert teamed up with Entertainment Weekly to go full Hobbit on us. He spent some serious time in makeup, but it was worth it. Who knew he could be transformed into not only Gandalf and Bilbo, but Legolas too.

On a more NSFW note, the season 5 trailer for Workaholics was released. There’s violence, drugs, nudity (yes, bare boobs, you’ve been warned), and so much more, all to make one of the most epic TV show trailers of the year.

Twitter Weighs In: Which Is More Beautiful – a Chipotle Burrito or the Victoria’s Secret Angels?

BBgCoh0‘The Victoria’s Secret Fashion Show’ dominated the social ratings on Tuesday night, driving nearly four times the number of tweets as FX’s ‘Sons of Anarchy’ finale.

According to our analytics partner Canvs, which measures Twitter sentiment, 323,427 of 1,215,733 tweets about the show were emotional reactions. 41% of the emotional reactions included the word “love” and 20% included “beautiful.” The show drove the most emotional reactions when Adriana Lima walked the runway in a million dollar fantasy bra Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

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