Comcast and Twitter have struck a deal that will take the relationship between TV and the social service to another level. The companies are debuting “See It” in November for Comcast Xfinity TV customers. If a Twitter user discovers or sees a tweet about a TV show or movie, the “See it” button on Twitter will let them tune to that channel on their TV, start it over on their TV, DVR the show, set a reminder to watch the show or order movie tickets through (Comcast-owned) Fandango.
Alex WeprinAlex Weprin is a senior editor at Mediabistro. He has written about television for Broadcasting & Cable magazine, Cynopsis: Weekender and other outlets, and is a big New York Mets fan. You can follow him on Twitter at https://twitter.com/alexweprin
NBCUniversal’s Bravo channel continues to beef up its social offerings, focusing on content that engages fans of its programs and “Bravolebrities.” Today, the channel is unveiling two new efforts on that front.
The first is called “Social Snaps,” which aggregates photos from “Bravolebrities” on Instagram, Twitter and Facebook, and puts them all in one place for fans to see. Tied to the launch of the new season of “Top Chef,” the channel is launching ”Toyota’s #TopChef Social Snaps,” which collects pics from contestants and judges.
NBC News has launched an interactive campaign tied to the 50th anniversary of the March on Washington, and Martin Luther King Jr.’s “I have a dream” speech on the steps of the Lincoln Memorial. The NBC campaign, called #DreamDay, asks viewers to record brief messages starting with “I Have a Dream that…”.
Showtime is partnering with LG Electronics to bring its “Sho Sync” app to the TV set. Currently the app is available on the iPad and delivers a second screen experience while viewers watch Showtime’s drama series. The deal with LG removes the need for that second screen.
“Normally you have to go to an app store, find the app, download and install it, and it is able to hear the audio in the room and content detect,” David Preisman, VP of interactive television tells Lost Remote. “[With this] all those barriers go away completely. This is the first in-program interactive experience for the smart TV.”
CNN is planning a major site relaunch for this Fall, and it is putting social sharing at the heart of the new experience. TVNewser has details on what is coming in November here, but we wanted to highlight CNN’s plans for social media on the site.
CNN senior VP of digital KC Estenson acknowledged that while CNN has more traffic than many other news sites, its social sharing is much lower than outlets like The Huffington Post and BuzzFeed. The new site is designed to change that:
USA is launching a social game tied to the third season premiere of “Suits” tonight. “Suits Recruits: Class Action” has fans of the show play as first year associates at the fictional law firm. Players will need to navigate inter-office intrigue (often by answering questions about the show) while helping to solve a case. The winner will get a $25,000 prize.
A year ago today, NBCUniversal completed its acquisition of MSNBC.com, picking up the half of the company owned by Microsoft. In an email to NBC News staffers today, NBC News Digital chief Vivian Schiller looked at the past year, and previewed what is coming down the pipeline. In addition to new looks for NBCNews.com and MSNBC.com, Schiller revealed that there are a number of new changes coming soon, including “big social media platform initiatives.”
As a whole, there is no doubt that social media has made the world of television even more awesome. Viewers can interact directly with actors, producers and executives, and the water cooler effect makes talking with friends about the latest episode of “Homeland” (or “Masterchef,” or “Big Bang Theory” or whichever show you prefer) that much more enjoyable. That said, there are still perils associated with social media, and a pair of incidents in the last few days offer learning experiences.
Daredevil Nik Wallenda successfully walked across a tightrope suspended above the Grand Canyon last night, and it drew record ratings for Discovery Channel, peaking with 13 million viewers. The stunt was also one of the biggest social TV events of the year, with social chatter about the stunt dominating Twitter. According to Discovery, as Wallenda completed the walk, nearly 40,000 tweets per minute were being sent. The walk also held seven of Twitter’s trending topics, worldwide.
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