Exclusive: The CW is planning to rebrand its digital studio CWD as “CW Seed,” evolving it into a digital destination for loyal CW fans. The network will announce CW Seed at its upfront presentation in New York today. CW Seed will exist as a sub-site on CWTV.com, and will still produce original programming, but the channel is adding more interactivity to the service, opening up for feedback from viewers and adding more social engagement.
Turner Broadcasting channels TNT and TBS held its upfront presentations today at the Hammerstein Ballroom in New York, and while the bulk of the show was about new programming, the impact of social and digital media permeated the presentation. The big news was that TBS and TNT will begin streaming their linear channels online starting this Summer. It is a real network feed, including MLB and NCAA games… and of course including the same ad loads as on TV.
The Weather Channel is out promoting a new programming stunt, “Tornado Week,” and what better way to promote a week of tornado-related programming than to recreate a tornado inside the Weather Channel offices? The social media team is leaving it up to Twitter to make it happen. Right now a Weather intern and on-air meteorologist Dave Malkoff are holding down the fort, and every time someone tweets with the #TornadoWeek hashtag, the winds slowly get higher.
WATCH:
If they get a million tweets, the winds will be as strong as an F-5 tornado.
For Weather, it is a brilliant way to build some viral buzz about the programming stunt. The “show” is fun to watch, which is key when trying to build “viral” buzz. People won;t share content they think is lame, and so far, this stunt seems to meet the stamp of approval by those on the service. Will they hit one million tweets? Stay tuned…
At a press conference in its New York headquarters this morning, ABC News launched a new product it calls the “Social Soundtracker.” The product is meant to serve as a second screen device, or as an added layer on top of the program you are watching. At launch it will be available on desktop, with a mobile app coming on May. So, what does it do?
A new study from CitizenNet attempts to quantify the relationship between Facebook “Likes” and TV viewership. The short version: they found a correlation. A 3% boost in “Likes” correlated to a 1% boost in TV ratings. Our sister blog AllFacebook has some of the details:
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USA Network is launching a new social platform called “My Moment,” tied to the launch of its new reality series “The Moment.” While the TV show follows nine people as they get a second chance to pursue their dream career, the social campaign will help viewers follow through on their own dreams.
Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.
The Weather Company, the parent company The Weather Channel, is partnering with Twitter to enhance its presence on the platform. Weather Channel content will now be embedded within tweets through Twitter’s “card” technology, and marketers can use the data from the two companies to target messages to specific people in specific regions.
Bravo plans to step up its interactive and transmedia game in 2013. At the network’s upfront presentation at 30 Rockefeller Plaza this morning, the channel teased some of the initiatives coming this year.
Twitter has already played home to some original series, but this afternoon the social network will be adding another first: the first live baseball game streamed through the service. Starting at 2 PM ET, MLB will be streaming the New York Yankees/Washington Nationals game.
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