Last month Comcast and Twitter announced a groundbreaking partnership to tie tweets to Xfinity’s TV service. Today SEEit began rolling out, enabling subscribers to click tweets about SyFy’s Haven and Naked Vegas to watch the shows on an iOS device or set a recording on their DVR. “(It) creates an instant online remote control,” explained Comcast CEO Brian Roberts. It also bridges TV with Twitter directly, creating a new world of data on how tweets can drive TV viewing.
Cory BergmanCory is the founder of Lost Remote. Separately, he's the general manager of Breaking News, a startup owned by NBC News. You can follow him on Twitter @corybe or visit Corybe.com.
If your Twitter app has updated — and you know where to look — you’ll find “Trending Shows” highlighting upcoming TV shows that are driving the most activity on Twitter. It’s the most TV-centric second screen product Twitter has launched to date, and the focus on upcoming shows — complete with airtimes — is a distinction from Twitter’s usual trending fare.
One of the social TV industry’s brightest stars has landed at Mass Relevance. Jesse Redniss, who recently was senior VP of digital for the USA Network, has joined Mass Relevance as its chief strategy officer.
“Jesse has pioneered social TV and second screen initiatives for years, and we are thrilled to have him on board,” explains Mass Relevance CEO Sam Decker. “Our leadership on social TV is furthered through this media mogul who was natural fit with our company.”
Nielsen is firing up a new metric today that measures the unique reach of tweets tied to TV shows. The Twitter rating looks at the universe of people who saw — not necessarily engaged with — tweets about a particular show. “If your show is creating conversations on Twitter, it is more valuable, and you should get credit for that,” said Rachael Horwitz, a spokeswoman for Twitter.
After every big TV event, Twitter is quick to share its social TV stats for the broadcast. But with Facebook suddenly in the social TV race, it shared its own numbers the morning after the “Breaking Bad” finale on AMC. And as you might imagine, Facebook’s sheer reach plays to its advantage.
When “Dancing with the Stars” airs its season premiere tonight (Monday) on ABC, you’ll see social TV data powered by Facebook — the first live entertainment integration by the social network. Not only will viewers see which contestants are the most popular on Facebook, but also the demographics behind it. For example, younger women in California may be big fans of Brant & Peta’s performance. The live data can be sliced by age, gender and geography — a dimension not readily available on Twitter.
As soon as Google unveiled Chromecast, I was lucky enough to scoop up a couple of the $35 devices to connect the two TVs in our home. After a few weeks, it’s fundamentally changed how my family watches TV. It’s also changed some of my perceptions about the evolution of the “second screen.”
If Twitter’s acquisition of Bluefin Labs six months ago reflected its “commitment to the social TV market,” then today’s announcement that it bought Trendrr reflects its efforts to dominate the social TV space outright. Trendrr CEO Mark Ghuneim announced the acquisition: “We are excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe,” he said in a blog post.
The most popular mapping and navigational tool on the planet, Google Maps, is expanding its traffic coverage. This week the app added traffic accidents and other incidents courtesy of Waze, the mobile startup Google acquired for $1 billion earlier this summer. This is just one more sign that two of local TV’s biggest drivers — weather and traffic — are under increasing pressure from non-traditional competitors on the platform that increasingly matters the most: mobile.
After receiving more than 5,000 Twitter submissions to name the Sharknado sequel, SyFy announced today that it will be called, “Sharknado: The Second One.” The movie, set in New York, will premiere next July.
“Since Twitter played such a huge role in the success of the original movie, we wanted to use that platform to ask our fans to name Sharknado 2,” said Thomas Vitale, EVP Programming/Original Movies for Syfy. “This response is another reminder of how Sharknado has become a pop culture phenomenon. We want to thank all our viewers for their wonderful contributions to keeping up the shark-mentum.”
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