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Jordan Chariton

Jordan Chariton is Editor of TVNewser and Lost Remote. He joined Mediabistro in 2013 after four years working in cable news, at Fox News, Fox Business and MSNBC, and over a year as the digital producer at NYC's 92nd Street Y. When he's not reading or writing, Jordan is most likely taking in a movie, museum, restaurant, or binge Netflix watching. Follow him on Twitter @JordanChariton or email him at jordan@mediabistro.com.

USA Today Sports Weekly Launches Socially-Integrated App

USA Today SportsUSA Today Sports Weekly is partnering with MAZ publishing platform for a new app across all mobile and tablet platforms, the companies announced today.

The first digital edition of USA Today Sports Weekly is now available on iTunes,Google Play, and Amazon Kindle, and is produced by MAZ’s publishing platform; a platform behind over 750 apps across Apple’s iTunes Store, Google Play, and Amazon’s Appstore.

“Our audience has dramatically shifted towards mobile experiences,” notes Matthew Graham, VP of Audience and Product for the USA TODAY Sports Media Group. “This partnership is a great next step as we continue to provide our users with best-in-class native apps.”

The new app will utilize crowdsourcing in the form of Stream, a social feature that creates a live feed of new USA Today Sports Weekly content produced by readers. Stream lets readers share content on social media by a wave of the finger; users can cut out anything they see on their screens with their fingers to save or share on social.

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‘Scandal’ Providing Fans With Checklist Ahead of Season Finale

Fresh off winning the best TV show Shorty Award, ABC’s “Scandal” is preparing fans with a checklist ahead of its season three finale tomorrow night.

The show is also teasing fans via social on what will happen to some of its biggest stars during the last episode.

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Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

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Esquire Network’s ‘Lucky Bastards’ Debuts on Facebook Ahead of TV Premiere

We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.

The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.

“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”

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NBCUniversal Launches Original-Video Initiative for Digital

nbcuniversal_v51The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.

The series will debut on various NBCU websites and Hulu, featuring series like “Tesla and Twain,” “Last Single Girl,” and “Saturday Night Line.”

“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President of advertising sales for NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.”

“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, President and Chief Content Officer for NBCUniversal Cable Entertainment.

Another digital series will piggyback off of a former hit NBC show.

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Robert Downey Jr.: ‘Talk to Me, Twitter’

Robert Downey Jr. broke ranks from some other megastars not on Twitter recently, penning his first tweet on April 11.

Four days later, he’s got 1.22 million followers–not too shabby. He also thanked fans.

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Comparing Season Premieres on Social: ‘Mad Men’ vs. ‘Game of Thrones’

Mad MenGOT
Two hit shows depicting very different historical eras premiered within a  week of each other, and the results show a large social difference.

As we reported, “Game of Thrones” season four premiere week (the premiere was April 6) generated over 300,000 tweets with 170,000 unique authors of those tweets for the week of March 31-April 6. These numbers placed “GOT” third on Nielsen Social’s Top 10 list.

Mad Men,” a longer-running show with a considerably smaller social footprint, premiered its final season to lower numbers: 60,000 tweets and 32,000 unique authors of those tweets for the week of April 7-April 13, placing in fourth on Nielsen Social’s Top 10 list.

“At this point the Game of Thrones roller-coaster ride is sparking lots of on-line conversation and speculation,” said Ammiel Kamon, EVP of products and marketing for Kontera, a social data insight provider for brand marketers.

“There are also many articles being written and consumed,” he continued. “Notably, the high intensity across all channels is bringing in new curious viewers. Mad Men’s premier has set a more subdued tone, which for now will satisfy their faithful audience, but is unlikely to bring new viewers to the series.”

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MSNBC and NowThis News Partner for 15-Second Videos

MSNBCLogo304x200TV News is becoming more Vine-like by the day, as MSNBC and video start-up NowThis News announced a joint video partnership called “15 Seconds To Truth” today.

The short news videos will air on MSNBC’s digital, social, and mobile platforms, while also airing on TV in and out of commercials.

“MSNBC viewers want honest and informed perspectives that explore the often overlooked angles of important stories,” said Phil Griffin, President of MSNBC. “With this new series we aim to continue delivering that unique vantage point in a visually gripping way, on-air and on mobile and social platforms.”

“NowThis is breaking the conventions of news to make it more visual, emotional, and personal for the social web” said Sean Mills, President of NowThis News. “By bringing content custom made for Twitter and Facebook to television, and not the other way around, MSNBC is embracing the possibilities of cross-platform news delivery in innovative new ways.”

This comes as CNN recently announced “CNN Digital Studios,” which will also produce short-form videos; one of them is called “15 second morning,” a bite-size news report.

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Popular Brands Get Social for ‘Mad Men’ Final Season Premiere

Our sister site PRNewser writes about popular companies leveraging the highly-anticipated final season premiere of AMC’s “Mad Men” to get their messages out.

Petco invented “MadDogs” and “GladMen” ahead of the premiere. And in honor of “Mad Men,” Domino’s Pizza went throwback:

And “Mad Men” itself launched a very advertising-industry appropriate social campaign ahead of its premiere.

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Aereo Heading to Google Chromecast

AereoThe live TV on the Internet service Aereo will be available on Google Chromecast on May 29.

The move to Chromecast comes as Aereo makes updates for Android apps, allowing users to switch their programming to Chromecast.

Aereo allows Internet users access to live broadcast television and cloud DVR programs on their computers, tablets, and mobile devices. The network has drawn the ire of major broadcast networks, including CBS, Fox, ABC, and NBC, who petitioned the U.S. Supreme Court to hear their case against Aereo.

That case will be heard by the court on April 22. And we’ll be talking about the different scenarios if Aereo wins or loses the case on our first panel at the TVNewser Show in New York City on April 29.

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