By Karen Fratti on December 19, 2014 4:12 PM
WSPA-TV is looking for a Newscast Producer. next job NBCUniversal is looking for a Director, OAP Planning & Strategy, Esquire Network. next job NBC Universal is looking for a Contract Proofreader & Copy-Editor for NBC.com. next job MediaLinks TV/ CCTV-America is looking for a Guest Producer. next job The Weather Channel is looking for a Director / TD1. next job Vidicom/Citybuzz is looking for a Vidicom/Citybuzz Predator - Join the Buzz. next job Fox News Network is looking for a Fox News Digital Librarian, DC. next job WAVY-TV 10/WVBT FOX 43 is looking for a TV News Photojournalist. see all
Karen FrattiKaren Fratti is a media and technology writer based in New York City. You can follow her at @karenfratti.
By Karen Fratti on December 18, 2014 3:44 PM
By Karen Fratti on December 18, 2014 2:00 PM
Joiz launched in Europe in 2011 as a digital television channel that integrated social media and mobile elements into its programming. And now it wants in on the North American market as a social television destination. Founder Alexander Mazzara sat down with me in between panels at a very busy TV of Tomorrow Show in New York City earlier this month to talk about what they do.
By Karen Fratti on December 18, 2014 9:00 AM
“The Colbert Report” airs its final episode tonight. It’s a prime example of going out on top: the show has garnered a lot of social traction in these past weeks, according to Nielsen’s daily Twitter ratings. Always good for clip snacking, “The Colbert Report” had a long, funny run. As an tribute, digital video hub Funny or Die has compiled their “12 Very Good Moments from ‘The Colbert Report’ in Chronological Order.”
Starting with “truthiness” all the way though the 2008 campaign, they are some very good picks if you’re missing him already. My favorite?
By Karen Fratti on December 17, 2014 2:37 PM
By Karen Fratti on December 17, 2014 1:00 PM
If Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of bravotv.com.
The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:
These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.
By Karen Fratti on December 16, 2014 1:15 PM
Most Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.
According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.
There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more
By Karen Fratti on December 16, 2014 1:02 PM
By Karen Fratti on December 16, 2014 1:00 PM
To really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:
— Team Trendie ™ (@TeamTrendie) December 16, 2014
In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:
— Kel (@RAnkney) December 16, 2014
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