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Karen Fratti

Karen Fratti is a media and technology writer based in New York City. You can follow her at @karenfratti.

Social Scoreboard: Thursday, December 18

The last episode of “The Colbert Report” topped the Nielsen Twitter ratings last night. “At Midnight,” “Conan,” and “Jimmy Fallon” also made the cut. “Beyond Scared Straight” rounded out the evening.

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Friday Links: HLN’s Big Plan, Aereo Problems, and Colbert

stephen colbertWe were way too busy reading about the Sony leaks to cover everything this week. We’re sorry. Here are some good stories you can catch up on this weekend.

1) Gigaom on how broadcasters are still trying to mess with Aereo. Get this: “According to bankruptcy court filings, the broadcasters believe that an asset sale could deprive them of the ability to collect copyright damages related to Aereo’s services.” Maybe I’m a bad capitalist, but I need a minute to bang my head against my keyboard.

Ok, let’s carry on.

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Social Scoreboard: Wednesday, December 17

“American Horror Story: Freak Show” tops the Nielsen Twitter ratings for last night. But holiday spirit trumps all: NBC’s “Michael Buble’s Christmas in New York,” and the “WWE: Tribute to the Troops” made third and fourth. “Survivor” and NBC’s “The Sing Off” rounded out the evening.

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Joiz Founder Talks T-Commerce and ‘Flirt Kitchen’

joiz logoJoiz launched in Europe in 2011 as a digital television channel that integrated social media and mobile elements into its programming. And now it wants in on the North American market as a social television destination. Founder Alexander Mazzara sat down with me in between panels at a very busy TV of Tomorrow Show in New York City earlier this month to talk about what they do.

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Funny or Die Compiles Best ‘Colbert Report’ Moments

“The Colbert Report” airs its final episode tonight. It’s a prime example of going out on top: the show has garnered a lot of social traction in these past weeks, according to Nielsen’s daily Twitter ratings.  Always good for clip snacking, “The Colbert Report” had a long, funny run. As an tribute, digital video hub Funny or Die has compiled their “12 Very Good Moments from ‘The Colbert Report’ in Chronological Order.”

Starting with “truthiness” all the way though the 2008 campaign, they are some very good picks if you’re missing him already. My favorite?

Social Scoreboard: Tuesday, December 16

Spike’s “Ink Master” and NBC’s “The Voice” topped the Nielsen Twitter ratings last night. The final week of “The Colbert Report,” Jimmy Fallon’s holiday sweepstakes, and Oxygen’s “Bad Girls Redemption Club” rounded out the evening.

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Bravo Re-Launches Website As ‘Digital Rabbit Hole’ For Fans

bravo_logoIf Bravo isn’t on the top of your list when it comes to harnessing its legions binge-watching, tweeting, reality TV- loving viewers, it should be. Today, the network announced the upcoming launch of The Daily Dish, a new app and the redesign of bravotv.com.

The new website asks viewers to delve into their Bravo world — whether it’s the “Vanderpump Rules,” “Top Chef,” or one of the “Real Housewives” editions. There’s more commentary, news, and forums for fans. From their statement:

These immersive, multimedia experiences allow viewers to go down the digital rabbit hole on the latest moments. Every time a new, must-see moment hits the airwaves, it will inspire a curated, first-of-its kind digital feature that is seamlessly integrated into an engaging multimedia recap, including videos, photos, exclusive cast commentary, polls and more.

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68% of Twitter Convos Happen During Live Broadcast

nielsen_logoMost Twitter conversations around television happen during the live broadcast, during the event whether it’s the finale of “Sons of Anarchy” or a good football game. Brands though, are starting to run campaigns to extend that liveness to before and after the event.

According to a new Nielsen report, 68 percent of Twitter conversations happen during the live event. For reality programming, it’s 70 percent. For scripted dramas, it’s 55 percent. To gain these insights, Nielsen looked at 24/7 Twitter TV activity around 72 weekly broadcast and cable series programs in August and September 2014.

There’s still a lot of room to catch people talking about a show around the airing time. Hosting Q&A‘s, doing giveaways, or even having the stars live-tweet can build that pre or post airtime audience. Read more

Social Scoreboard: Monday, December 15

Last night, “American Country Countdown” on Fox and “The Voice” and “Monday Night Raw” topped the Nielsen Twitter ratings last night. Live events always take the cake. VH1′s “Sorority Sisters” and “Love and Hip Hop” rounded out the evening. Screen shot 2014-12-16 at 1.02.02 PM

Jimmy Fallon Using Twitter for Holiday Giveaways

Tonight_Show_Starring_Jimmy_Fallon_IntertitleTo really get in the holiday spirit, Jimmy Fallon’s doing a “stocking stuffer sweepstakes.” Fallon’s Twitter presence is enviable and he’s tapping into the platform to give away free stuff. Last night, it was five Bose speakers. Tonight? Who knows. Fans are asked to enter the sweepstakes with the hashtag #FallonStockingSweeps and tweet at the show’s official handle. The hashtag trended all last night into this morning:

In terms of engaging fans, giveaways using Twitter are easy and effective. Sentiment towards the show and the host were nothing positive, Oprah-style:

 

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