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Karen Fratti

Karen Fratti is a media and technology writer based in New York City. You can follow her at @karenfratti.

Burst Allows Networks to Use (and Own) Fan Videos During Live Broadcasts

burstlogoIf you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:

This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.

This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.

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How Viralheat Uses Social Mentions to Track Sentiment and Brand Personas

viralheatlogoIt’s one thing to know that people are talking about your brand or content on social media. It’s another to know how they feel about it and what else they want. That’s what Viralheat, a social media marketing and analytics platform, wants to know.

They process over 1.5 billion social mentions a day and using their algorithms, are able to decipher sentiment and brand affinity. Recently, they put their data and process to work for Variety magazine, who’s using it to power vScore, which measures an actor’s value based on the sentiment around them on social media. Here’s how they put it:

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Social Scoreboard: Wednesday, October 15

By a longshot, FX’s “American Horror Story: Freak Show” came in first last night on Twitter with 379,000 tweets by 176,000 unique authors. CW’s “Arrow” was next with 44,000 tweets. With “Modern Family” and “South Park,” the SVU diehards must have been watching MLB baseball; the usually popular show ranks 5th in today’s Nielsen Twitter ratings. nielsen 10_15

CBS Launches Subscription Streaming Service, ‘All Access’ Today

cbs all accessYesterday, pigs finally flew and HBO announced that it was going to offer a standalone streaming service in 2015. Today, CBS announced a similar service called All Access, available for $5.99 a month. At the time of launch, consumers in fourteen cities will have live access to their local CBS station. So you can stream the news and “The Good Wife” as they air.

It’s like Christmas in October.

Ok, well not for sports fans. You won’t be able to stream Thursday Night Football, or any NFL content for that matter. And though there are thousands of episodes available of vintage CBS — like “Twin Peaks,” and “Star Trek” — you can’t watch old seasons of “The Big Bang Theory,” which is OK because haven’t you seen them all already?

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ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Social Scoreboard: Tuesday, October 14

Last night, BET’s “Hip Hop Awards 2014″ ranked first in the Nielsen Twitter ratings with 520,000 unique authors of 2,665,000 tweets. Compare that to “The Voice” and “Sons of Anarchy” with 32,000 and 27,000 unique authors, respectively. BET went strong last night, with “Real Housewives of Hollywood” coming in fourth place and NBC’s “Marry Me” rounded out the evening.  nielsen 10_14

Social Scoreboard: Monday, October 13

Reality competitions rule the early week, according to Nielsen’s Twitter ratings. “WWE: Monday Night Raw,” “Dancing With the Stars,” “The Voice,” took the top three spots. “Gotham” and “Love and Hip Hop” round out the evening.

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Fusion and Maker Studios Partner Up

fusionmakerYesterday, Fusion announced a partnership with Maker Studios, another subsidiary of Disney. Fusion will feature a Maker’s branded block, a series of videos centered around a theme. They’ll launch with a ‘best of 2014′ on Fusion. The Maker block will be:

an unscripted clip series starring top digital and traditional talent, showcasing the best of Maker content. Talent will guide viewers through a curated content experience around specific themes. The blocks leverage the best creator content augmented by original premium production, tailored to distinct audiences. The series aim to reinforce the Maker millennial voice as well as drive engagement through calls-to-action.

As one of the leading online video publishers, Maker Studios will work to leverage Fusion’s digital presence and feature Fusion content on it’s own YouTube channel. You might recognize Maker’s work from “Epic Rap Battles of History” which premieres its fourth season this fall.  Fusion’s Isaac Lee says of the partnership in the release:

Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space. We are thrilled to bring some of that content to our television audience. We expect this will be just the beginning of a powerful, dynamic partnership with Maker.

‘The Chew,’ ‘Sons of Anarchy,’ and Other Stars Do Reddit AMAs

redditReddit’s popular Ask Me Anything threads are being taken over by television writers and personalities. Along with national security officials, it seems the reddit community really wants to know about their favorite television shows.

Here are some upcoming tv-centric AMA’s:

Tuesday, October 14, 4pm: Spike Feresten, of “Seinfeld” fame

Wednesday October 15, 12pm: the WWF’s Chris Jericho

Friday October 17, 3:30pm: Bravo’s “Top Chef” judge, Carla Hall

Sunday October 19, 1pm: FX’s “Sons of Anarchy” Drea de Matteo.

Wednesday October 22, 3pm: Norman Lear, who wrote “All in the Family,” and other sitcoms is promoting a new memoir.

You can see a full schedule of upcoming AMAs here.

Social Scoreboard: Thursday, October 9

Do we even need to post the Nielsen Twitter ratings on Fridays? ABC took the top three spots with “Scandal,” “How to Get Away With Murder,” and “Grey’s Anatomy,” respectively. Rounding out the evening is “The Vampire Diaries” and Andy Cohen’s “Real Housewives of New Jersey” interview with Teresa and Joe Giudice about their prison sentences.

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