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Karen Fratti

Karen Fratti is a media and technology writer based in New York City. You can follow her at @karenfratti.

Social Scoreboard: Thursday, October 30

“Scandal” and “How to Get Away With Murder” are still topping the Nielsen Twitter ratings for #TGIT. “The Vampire Diaries,” Comedy Central’s “@Midnight,” and “Project Runway Allstars” rounded out the evening. Screen shot 2014-10-31 at 4.42.18 PM

BumeBox: Twitter and Facebook Chats Aren’t So Bad

bumeboxflowSometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.

BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:

On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.

Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA:  Read more

Social Scoreboard: Wednesday, October 29

Last night, “American Horror Story: Freak Show” and the CW’s “Arrow” were the top two talked about shows on Twitter. “Modern Family” and “blackish” were spots three and five. In fourth place was “The Colbert Report,” who had Anita Sarkeesian, a central figure of GamerGate, on last night and he did an entire segment devoted to it.

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Clickhole Reports ‘Modern Family’ Cancelled, Internet Users “Totally Stopped Breathing”

modern familyThis morning, Clickhole published a post cancelling “Modern Family,” writing that ABC “just cancelled [it] in order to teach people that something you love can be taken from you with no warning whatsoever.”

Take a deep breath, skim readers, Clickhole is The Onion‘s viral content offshoot. But we know how this goes. It is a good example though of how different communities on different social platforms read news. In the expansive Twitter-sphere, you can hardly control the news. On Facebook, people get the joke (because they liked the parody site because it’s a parody site in the first place).

Of note, the news spread around Twitter, with many people retweeting the post and openly expressing their heartbreak with various emoji combinations. Facebook users berate each other for falling for it. On both platforms, like on most of the internet, it all devolves pretty quickly into homophobic rants. In any case, don’t worry. “Modern Family” will live on. For  now.

Social Scoreboard: Tuesday, October 28

Last night, NBC’s “The Voice,” and ESPN’s “30 for 30″ took the top two spots, respectively, in Nielsen’s Twitter Ratings. “Sons of Anarchy” took the number three spot, but we bet that starts to change as things get even weirder approaching the series finale. The CW’s “Supernatural,” and ABC’s “Marvel: Agents of S.H.I.E.L.D.” rounded out the evening.

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Tracking John Oliver’s #ShowUsYourPeanuts Campaign

johnoliver_lastweektonightJohn Oliver struck again this week, this time tackling the food industry and how much hidden sugar they put in our food. In his end-of-show takedown rant — he’s previously targeted militarized police forces, internet service providers, and Scotland — he asked viewers to tweet at food companies and ask them to #ShowUsYourPeanuts.

You can watch the full clip here to get the play on words, but basically he wants manufacturers to declare hidden sugars on their food labels. A noble cause, if nothing else. We asked the team at Amobee to track the hashtag for us to see how it’s been performing against Oliver’s other calls to action. Here’s what they found:

Read more

MTV Promotes ‘Scream’ With Mysterious Emoji Tweets

screamMTV has picked up “Scream,” a horror series based on the Wes Craven film franchise. And then they promoted it with emojis. Targeting media outlets and TV people in general, they sent a slew of tweets with scary movie inspired emojis, a phone number, and a hashtag.

According to various people on Twitter, that phone number picks up and asks you “Do you like scary movies?” in homage to the classic line in the original. But being a neurotic New Yorker, there was no way I was calling a random California area code to verify that for this blog post. Plus, it’s sort of creepy.

Fans, who have been waiting for this pick-up announcement since filming was announced in April, have started using Instagram to spread the number and Vine to record their screams. Here’s Perez Hilton:

According to Variety:

This show stars newcomers Willa Fitzgerald (“Alpha House,” “Royal Pains”), Amy Forsyth (“Torment,” “Reign”), John Karna (“Premature,” “The Neighbors”), Carlson Young (“Key and Peele,” “The Kroll Show”) and Amadeus Serafini. “Faking It’s” Jamie Travis directed the pilot. Exec producer Jill Blotevogel (“Harper’s Island,” “Ravenswood”) wrote the script originally penned by Jay Beattie and Dan Dworkin (“Criminal Minds,” “The Event,” and “Revenge”)…Under the Dimension TV production umbrella, Harvey and Bob Weinstein will executive produce. Additional executive producers include Wes Craven, Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad. Matthew Signer and Keith Levine are producers.

It has not been confirmed yet if Ghostface will return for the series.

Social Scoreboard: Monday, October 28

Even though it wasn’t all positive, “Drumline 2: A New Beat” ranked number one on Nielsen’s Twitter ratings last night, bumping “WWE Raw” down to number two. “Dancing With the Stars” and “The Voice” rounded out the night.

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Everyone is a Critic: VH1′s ‘Drumline 2: A New Beat’ Flops With Fans

If this is another golden age of television, it’s also a golden age of social criticism. Social media means networks can market new shows and pump up the crowd in the hope that everyone will live-tweet it and draw more advertising eyeballs. But it also means that when something flops, it flops hard.

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Let’s all pour one out for everyone over at VH1 this morning. “Drumline 2: A New Beat,” a spinoff of the super successful 2002 film “Drumline,” premiered last night. Yesterday, when #DrumlineANewBeat was circling around social media, fans could hardly contain themselves waiting for showtime. And then the movie started. It wasn’t just that stars Nick Cannon and Alexandra Ship weren’t living up to the beloved movie’s status. Fans were eager to give advice and complain about the technical stuff:

Actually, the idea of a “Drumline” series sounds like a much better idea than a big event-style, made for tv sequel. #Drumlin2 is still trending this morning, and the social response is not getting any nicer though:

Ouch. While the miniseries and TV movies are having their moment, it’s worth noting when the trend hits a saturation point. Some things might be better left alone.

People Already Hate Lifetime’s Aaliyah Movie

aaliyahmove_lifetimeLifetime is premiering “Aaliyah: The Princess of R&B” on November 15th and the hate is already spreading through social media. After the Brittany Murphy biopic flopped, the negative social chatter should be expected. But there’s one elephant in the room that Lifetime wishes fans would forget: that her family didn’t approve or want the film made, resulting a recasting of the lead role early on. Other issues? Let us count the ways.

1)  Iggy Azalea?

2) The casting.

 

3) The fact that this movie will never please everyone.

Aaliyah really is the princess of R&B so without the family’s approval or her music, you can’t expect fans to be pleased. All press is good press, though, right?

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