If you watch sports, usually the only good videos of the crowd come from the ‘kiss cam’ at the stadium or whatever panoramic shot a producer finds eyeball-worthy. You’d also know that everyone on the ground is taking their own videos and sending them right to Instagram and SnapChat. Bryant McBride, CEO and co-founder of Burst, wanted to make it easy for broadcasters to grab those videos and use them on live television. Here’s how it works, according to a statement from the company:
This authentic, [user generated] video gets curated and approved by a tapeAD and then directly integrated into the EVS system in the live broadcast production truck. UGC video can be seen on the live broadcast within a few minutes of the consumer sending it to the media company. When a fan submits video from their smartphone, they check a box agreeing to be subject to the media company’s terms and conditions – effectively giving an ownership right of that video to the media company who can legally monetize and repurpose it free and clear.
This summer, Burst partnered with NESN. Using the Burst app and platform, Red Sox fans took their videos in the app, uploaded them to the cloud, and the network sifted through them using the platform and used them in the live-broadcast.