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Natan Edelsburg

Natan is a staff writer at Lost Remote covering how social platforms are affecting every aspect of television. Natan is also the Vice President of Sawhorse Media where he produces the Shorty Awards (Shorty Awards) and runs the business side of Muck Rack (Muck Rack). Natan also watches every TV show. Want to pitch him on a story? Do so here: MuckRack.com/Twatan/Pitch

French channel Canal+ launches a brand new TV experience: The Social Player

Screen Shot 2014-04-15 at 5.39.35 PMSocial TV innovation in France continues to rise. French channel Canal+  (11.4 million subscribers) just released a major new social platform around its major channel: the Social Player, according to SocialTV.fr’s Julien Bichon. This announcement comes at a critical time for the industry, as Netflix recently announced it will be coming to the region. The Social Player is a video and social platform shaped by Facebook’s social graph. In France, Canal+ is the first channel to bring this kind of personalized experience to consumers. In addition to be a platform designed around conversations about TV, it will also be the perfect way to put together data on audience behavior. Here are details. Read more

MTV’s Movie Awards integrate Vine into the broadcast with six second movie recaps

2014 MTV Movie Awards - ShowLast night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the  beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more

How is the social web reacting to the news of Colbert taking over for Letterman?

It’s official. CBS has announced that Stephen Colbert will replace David Letterman as the host of the Late Show, when we retires in 2015. Colbert has yet to tweet about it to his over 6 million followers. Kontera, a provider of insights for brand marketers has already seen a huge amount of activity on the social web. Here are the details. Read more

BuzzFeed launches ‘Social Tune In Program’ with Bravo and IFC as first partners

Screen Shot 2014-04-10 at 1.20.06 PMIn August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more

2014 Kid’s Choice Awards: Lost Remote’s live blog

Screen Shot 2014-03-29 at 7.53.04 PMWant to learn about the future of social TV? Come learn about the future generation of social TV users during tonight’s Kid’s Choice Awards on Nickelodeon that just began. There are some extremely interesting digital integrations and second screen experiences as Mark Wahlberg begins his hosting duties. You can also watch a backstage livestream at Nick.com and follow @NickelodeonTV. Read more

HBO puts fans first with Facebook fueled ‘Game of Thrones’ premiere in NYC

Screen Shot 2014-03-19 at 9.33.53 AMLast night, HBO pulled out all the stops for a massive Game of Thrones season four premiere event in NYC. The premium network partnered with Facebook to stream the “more than two dozen Game of Thrones cast members,” that united to celebrated the premiere in the Big Apple. Here are the details and highlights from last night. Read more

Comedy Central’s Don Steele promoted to Senior Vice President of Fan Engagement/Multi-Platform Marketing

17d4700Comedy Central’s Don Steele has led social TV innovation at the network since 2006. We’ve now covered this innovation from Workaholics, to the Franco Roast and more. Steele, whose own use of social media is quite impressive, sat down with Lost Remote to discuss the network’s evolution as a fan focused brand.

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Seth Rogen reveals random people that have been in touch with him on Twitter on ‘Watch What Happens Live’ at SXSW

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@BravoWWHL on Instagram

Lost Remote attended the taping of last night’s epic episode of Andy Cohen’s Watch What Happens Live from Austin, Texas during SXSW.

Seth Rogen and Dave Franco were the guests and social of course came up through the conversation. Here are the details.

Melanie Witkower, founder and CEO of Screen-Bridge who attended the taping told Lost Remote that Seth talked, “about the most bizarre people who have been in touch with him on Twitter and what they had to say.”

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11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

A&E lets ‘Bates Motel’ fans create customized postcards as second season premieres

Bates Motel ”reopens” tonight on A&E as the highly anticipated drama begins its second season. In honor of the second season the network is giving its social TV fans a chance to create customized post cards inviting friends and family to “check out White Pine Bay’s newest, family-owned motel.” Read more

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