MTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more
Natan EdelsburgNatan is a staff writer at Lost Remote covering how social platforms are affecting every aspect of television. Natan is also the Vice President of Sawhorse Media where he produces the Shorty Awards (Shorty Awards) and runs the business side of Muck Rack (Muck Rack). Natan also watches every TV show. Want to pitch him on a story? Do so here: MuckRack.com/Twatan/Pitch
The lines between TV via the internet and TV via a cable provider are continuing to blur. In the midst of the high profile Supreme Court case with Aereo, Netflix “has been in talks with several pay TV operators in the U.S. about integrating its service directly into their set-top boxes,” according to coverage by Circa. Read more
Lost Remote has known for awhile how important TV has been to Tumblr. Now the platform (that was acquired by Yahoo! nearly a year ago), has released it’s first social-TV study in partnership with Pulsar, “a new breed of social intelligence platform that’s re-inventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM).” The study does a great deal to show how important Tumblr is in the social TV space and establishes the platform as the essential space for TV networks and advertisers. Read more
Yesterday, the production launched #VoiceTailgate a social TV pre show where, “viewers will be able to feel intimately involved with ‘The Voice’ coaches and their favorite artists by engaging in #VoiceTailgate via Twitter, Instagram, Vine, Facebook, Snapchat, Pinterest and Tumblr.”
Nearly three years ago, we wrote about how TV websites should become more connected to the mobile, second screen experience that might complement a TV show.
Yesterday, Oxygen became the latest network to jump on the bandwagon and redesign their destinations to be responsive and app-like. “Oxygen Media unveiled the re-launch of Oxygen.com today, making it more convenient than ever for the network’s young, female audience to access digital content anywhere, at any time,” according to the announcement.
Here are the details. Read more
As fewer and fewer companies describe themselves as “second screen” apps, it becomes clearer and clearer that for consumers the second screen (or even third and fourth screens) can be interchangeable as content is easily made available across all types of screens. A main driver to this reality is what the industry knows as “cord-cutting”, the act of getting rid of your cable subscription (or for the young ones) never having one to begin with. Circa recently reported on a new study that reveals this is happening more quickly than we thought. Read more
The network, which can be accessed at TheFlama.com is the “first fully dedicated over-the-top network providing premium English-language video programming for 15 – 30 year olds who are inspired and entertained by the Latin culture that is influencing today’s younger generation.”
We interviewed Flama General Manager, Steven Benanav about the launch and why it’s important for social TV.
There’s nothing better than doing something IRL (in real life) to generate positive social buzz. We recently wrote about NBC’s sports major social efforts for this year’s Stanley Cup Playoffs. As the playoffs are underway, the TV network has also taken the initiative to deliver edible brackets to influencers to get in the spirit. Here are the details.
Aereo, the streaming service that has shaken up the TV industry has just launched ProtectMyAntenna.org, a destination to know the basics about their platform and the legal battle they’ve continued to push through.
CEO Chet Kanojia also just sent out the following letter to their network. On Tuesday, April 22nd Aereo will present their case to the Supreme Court in what will be an ultimate showdown between the old bundling system and the new streaming platform.
Win or lose, the results of the case will be one of many topics discussed at the TVNewser Show in New York City on April 29.
Social TV innovation in France continues to rise. French channel Canal+ (11.4 million subscribers) just released a major new social platform around its signature channel: the Social Player, according to SocialTV.fr’s Julien Bichon.
This announcement comes at a critical time for the industry, as Netflix recently announced it will be coming to the region. The Social Player is a video and social platform shaped by Facebook’s social graph. In France, Canal+ is the first channel to bring this kind of personalized experience to consumers. In addition to be a platform designed around conversations about TV, it will also be the perfect way to put together data on audience behavior. Here are details.
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