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Natan Edelsburg

Natan is a staff writer at Lost Remote covering how social platforms are affecting every aspect of television. Natan is also the Vice President of Sawhorse Media where he produces the Shorty Awards (Shorty Awards) and runs the business side of Muck Rack (Muck Rack). Natan also watches every TV show. Want to pitch him on a story? Do so here: MuckRack.com/Twatan/Pitch

HBO releases ‘The ABCs of the Sudden Departure’ in sync with ‘The Leftovers’

Screen Shot 2014-07-13 at 11.50.29 PMHBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

Which Emmy nominations are receiving the most buzz on social?

Screen Shot 2014-07-11 at 7.55.13 AMThe fall TV season has officially begun with yesterday’s Emmy nominations announcement. While social media doesn’t determine the winners of the Emmys, it definitely tells the media and the world what influencers think should win. Fizziology provided Lost Remote with details on which shows that were nominated were mentioned the most on Twitter in the aftermath of the announcement. Here’s the analysis and details. Read more

Aereo continues to fight: CEO sends new letter to users with game plan for the future

downloadWhile many think the Aereo battle has come to an end now that the Supreme Court has ruled against them, the company is not bowing out just yet. CEO Chet Kanojia sent out a letter to their users yesterday detailing their plans for the future. Many companies have started to step up and explain how even though Aereo might be shut down, there are still many cord-cutting alternatives. One thing is for sure, the Supreme Court case has opened up a new era of consumers questioning the status quo.  Read more

Why PlayOn thinks you should ditch your cable service

PlayOn_logo-01 (1)In the aftermath of the Supreme Court decision to rule against Aereo, different platforms have been emerging reminding consumers, that Aereo wasn’t the only option. PlayOn , “the media server software from MediaMall Technologies that streams online videos to TVs and mobile devices,” is encouraging consumers to cut the cord and instead purchase their lifetime service for $69.99 (with a Chromecast included so you can access their service on your TV). We spoke with PlayOn’s CEO, Jeff Lawrence about their Chromecast offering and the state of cord-cutting.   Read more

NBC becomes first broadcast network to offer exclusive content on SoundCloud with ‘Last Comic Standing’

Screen Shot 2014-07-09 at 2.22.34 AMSoundCloud has changed the way we experience sounds and music on the web. The platform which stands out as one of the top audio streaming destinations is becoming increasingly important to TV, a medium that’s always had close ties with music and sounds. For Last Comic Standing (airing Thursdays at 10/9c) NBC’s comedy competition that recently returned, the network become the first broadcast shop to offer exclusive content on the platform. Here are the details. Read more

How VHX is becoming a major channel on connected TV devices

chromecast-tal-1VHX, the direct-to-fan distribution video platform, recently launched their public-facing product after two years of private beta. They’ve already worked with creators like Dave Grohl, Ira Glass, Aziz Ansari, and Kevin Spacey to sell video content directly to fans and just announced a Chromecast integration, to help make it even easier to watch VHX content on TV. We interviewed VHX Cofounder Casey Pugh about their plans to change the way video content is distributed in a connected TV world. Read more

How BroadcastAsia is fueling the social TV industry in Asia and beyond

Screen Shot 2014-07-07 at 10.02.13 PMI recently returned from a trip to Singapore to attend, cover and participate in BroadcastAsia for the second time. In the last few years, the trade show and conference has made a huge investment in creating content around social TV. This included presentations from Twitter, Nielsen and social TV experts like SAM’s James Neufeld. To learn more about television in the region and why BroadcastAsia has invested in the social TV industry we spoke with Lindy Wee the Director of PR & Conferences for Singapore Exhibition Services, the company that produces BroadcastAsia. Read more

‘Girl Meets World’ generates social TV buzz with premiere

Screen Shot 2014-07-06 at 8.00.13 PMBoy Meets World, a show about a boy and his friends coming of age, went off the air in the year 2000. Fourteen years later a sequel to the show on Disney, “Girl Meets World,” starring Danielle Fishel and Ben Savage as Cory and Topanga Matthews as married parents premiered recently. While social TV didn’t exist like it does today back when their coming of age show was a mega hit, the show was still able to generate an immense amount of social TV buzz. Fizziology provided Lost Remote with insights. Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

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