In August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more
Natan EdelsburgNatan is a staff writer at Lost Remote covering how social platforms are affecting every aspect of television. Natan is also the Vice President of Sawhorse Media where he produces the Shorty Awards (Shorty Awards) and runs the business side of Muck Rack (Muck Rack). Natan also watches every TV show. Want to pitch him on a story? Do so here: MuckRack.com/Twatan/Pitch
Want to learn about the future of social TV? Come learn about the future generation of social TV users during tonight’s Kid’s Choice Awards on Nickelodeon that just began. There are some extremely interesting digital integrations and second screen experiences as Mark Wahlberg begins his hosting duties. You can also watch a backstage livestream at Nick.com and follow @NickelodeonTV. Read more
Last night, HBO pulled out all the stops for a massive Game of Thrones season four premiere event in NYC. The premium network partnered with Facebook to stream the “more than two dozen Game of Thrones cast members,” that united to celebrated the premiere in the Big Apple. Here are the details and highlights from last night. Read more
Comedy Central’s Don Steele promoted to Senior Vice President of Fan Engagement/Multi-Platform Marketing
Comedy Central’s Don Steele has led social TV innovation at the network since 2006. We’ve now covered this innovation from Workaholics, to the Franco Roast and more. Steele, whose own use of social media is quite impressive, sat down with Lost Remote to discuss the network’s evolution as a fan focused brand.
Seth Rogen reveals random people that have been in touch with him on Twitter on ‘Watch What Happens Live’ at SXSW
Lost Remote attended the taping of last night’s epic episode of Andy Cohen’s Watch What Happens Live from Austin, Texas during SXSW.
Seth Rogen and Dave Franco were the guests and social of course came up through the conversation. Here are the details.
Melanie Witkower, founder and CEO of Screen-Bridge who attended the taping told Lost Remote that Seth talked, “about the most bizarre people who have been in touch with him on Twitter and what they had to say.”
Lost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more
Bates Motel ”reopens” tonight on A&E as the highly anticipated drama begins its second season. In honor of the second season the network is giving its social TV fans a chance to create customized post cards inviting friends and family to “check out White Pine Bay’s newest, family-owned motel.” Read more
House of Cards continues to ramp up their social TV footprint and it’s now going way beyond just sharing their own show’s content. The show’s official Twitter account, @HouseofCards live tweeted Thursday night’s episode of Scandal and made a point to engage with cast members who were live-tweeting the show. Read more
Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines
Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more