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Natan Edelsburg

Natan is a staff writer at Lost Remote covering how social platforms are affecting every aspect of television. Natan is also the Vice President of Sawhorse Media where he produces the Shorty Awards (Shorty Awards) and runs the business side of Muck Rack (Muck Rack). Natan also watches every TV show. Want to pitch him on a story? Do so here: MuckRack.com/Twatan/Pitch

Fan predictions for tonight’s Oscars

Be4TTHoCQAAgTapNot surprisingly, social TV fans have been using the major platforms to share their predictions. Insticator provided Lost Remote with some of the biggest predictions from their platform. Here are the details. Also, check out Lost Remote’s live blog for the Oscars here.  Read more

‘House of Cards’ live tweets ‘Scandal’ as Kerry Washington and others reply

Screen Shot 2014-03-01 at 5.15.13 PMHouse of Cards continues to ramp up their social TV footprint and it’s now going way beyond just sharing their own show’s content. The show’s official Twitter account, @HouseofCards live tweeted Thursday night’s episode of Scandal and made a point to engage with cast members who were live-tweeting the show.  Read more

Exclusive: Mass Relevance will be using Twitter data exclusively on-air under social network’s strengthened guidelines

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Mass Relevance being used during Twitter Town Hall with President Obama

Lost Remote has just learned of some big social TV news that reinforces that value of Twitter to TV. Mass Relevance, a social TV leader we’ve been covering since 2011 has announced that they will be using data exclusively derived from Twitter for all on-air and in-venue public display integrations. “Mass Relevance was Twitter’s first social TV partner,” Chloe Sladden, Vice President of Media at Twitter told Lost Remote. “We have a long history of working together to create engaging live TV experiences with Twitter content. As we seek to further innovate with our TV partners, we will devote more time and resources to this partnership so that we can bring the best user experiences to live TV,” she added. Here are the full details. Read more

‘House of Cards’ Sebastian Arcelus on the season two premier

Screen Shot 2014-02-15 at 4.51.08 PMYesterday, Lost Remote attended a premier party and screening for the highly anticipated season two of House of Cards. Sebastian Arcelus, who plays Deputy Editor Lucas Goodwin was in attendance to introduce the premier episode. Last season, the fact that a high quality show was streaming online became the main story. Yesterday’s event that featured influential bloggers, reports and representatives from major social networks shows Netflix devotion to the new world of TV. Here’s Sebastian’s introduction. Read more

‘The Tonight Show Starring Jimmy Fallon’ launches new website and app

Screen Shot 2014-02-13 at 10.16.10 PMWith every new show comes a new opportunity to wow viewers and fans on the web. NBC Entertainment Digital just launched a brand new website and mobile app to connect viewers to Jimmy’s new show set to premiere on Monday. Here are the details. Read more

‘Girls’ star Evan Jonigkeit on ‘Winnebago Man’ and his use of social media

evanjThis past week’s episode of Girls (minor spoiler alert coming) shows  Zosia Mamet’s (Shoshana) real life boyfriend Evan Jonigkeit playing Parker, her latest fling on the hit HBO show. Jonigkeit a rising star, spoke with Lost Remote at the Girls premiere earlier this year. He spoke about his use of Twitter, his favorite YouTube video and more. Here are the details. Read more

Univision partners with Applicaster to give viewers a deeper way to connect with characters

Univision-select-a-friendWe’ve wrote about Univision’s innovation in social TV many times. Now the “the leading media company serving Hispanic America,” is partnering with Applicaster, an Israel-based social TV company to use their CrossMates platform. Here are the details. Read more

How ‘The Tonight Show’ has changed because of social media

Screen Shot 2014-02-09 at 10.49.06 PMLast week Jay Leno finished his 22 year run as the host of The Tonight Show. Among many mixed feelings Grantland’s Steven Hyden described best how social media has had a large effect on the evolution of the show that will soon see Jimmy Fallon as host.  Read more

Social TV highlights from the Sochi opening ceremony

1389914605000-Sochi-NBC-logoNBC Sports released highlights from the Sochi opening ceremony on social media. We’ve been covering NBC’s tremendous efforts and as the games ensue they continue to make social and important part of the Olympic experience. Read more

An inside look at Cinemax’s social TV strategy for ‘Banshee’ season 2

Screen Shot 2014-02-06 at 12.33.29 AMCinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more

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