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Average CPMs down 14% since January

A survey by PubMatic found that the average CPM for online publishers has dropped to .36 cents in June, down from .37 the month before and -14% for the year. Smaller sites have dropped off significantly in recent months, to .81 cents from $1.29 in April. Larger sites edged up to .23 cents from .21, but are still -25% since January. “Even interactive advertising is not immune to the deterioration of the economy,” writes “Newsosaur” Alan Mutter.

Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now!