A survey by PubMatic found that the average CPM for online publishers has dropped to .36 cents in June, down from .37 the month before and -14% for the year. Smaller sites have dropped off significantly in recent months, to .81 cents from $1.29 in April. Larger sites edged up to .23 cents from .21, but are still -25% since January. “Even interactive advertising is not immune to the deterioration of the economy,” writes “Newsosaur” Alan Mutter.
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!