A survey by PubMatic found that the average CPM for online publishers has dropped to .36 cents in June, down from .37 the month before and -14% for the year. Smaller sites have dropped off significantly in recent months, to .81 cents from $1.29 in April. Larger sites edged up to .23 cents from .21, but are still -25% since January. “Even interactive advertising is not immune to the deterioration of the economy,” writes “Newsosaur” Alan Mutter.
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Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!