TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Average CPMs down 14% since January

A survey by PubMatic found that the average CPM for online publishers has dropped to .36 cents in June, down from .37 the month before and -14% for the year. Smaller sites have dropped off significantly in recent months, to .81 cents from $1.29 in April. Larger sites edged up to .23 cents from .21, but are still -25% since January. “Even interactive advertising is not immune to the deterioration of the economy,” writes “Newsosaur” Alan Mutter.

Mediabistro Course

Content Marketing 101

Content Maketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you  the best practices for creating, distributing, and measuring the success of your brand's content. Register now!