As any LostRemote reader knows, the BET Awards are a pretty big deal. Each June, the show honoring the achievements of African-Americans in music, sports and entertainment, pretty much takes over Twitter as fans tweet every WTF moment. The 2012 ceremony even surpassed the Oscars in social activity, and the network is stepping things up once again for this year’s event, which airs Sunday, June 30 at 8pm ET: the whole thing will be open to the public with the BET Experience in L.A.
There are many times when people look at the general market award shows and say, “Why’d they ignore this actor?” or “Why’d they ignore this movie?” But we never get that question. We celebrate the achievements of African-Americans throughout the year, whether it’s the BET Awards where we’re doing music, movies and sports, or the BET Honors when we acknowledge people’s lifetime achievements, or Black Girls Rock, which is really about empowering young, Black women — those you’ve heard of and those you haven’t heard of who are doing great things in the community. So we enjoy being able to celebrate our own.
- An inside look at how Univision capitalized on social for the Latin Grammy's
- Kohl's dominates social TV advertising with campaign for American Music Awards
- Guided by second screen trends, REVOLT.tv rolls out interactive music site designed by Huge
- Teaming up with Bravo on curated playlists for shows, Spotify makes big social TV splash