Merrill Lynch estimates that 5 percent of the upfront dollars will be attributed to digital this year (about double from last year), yet many media execs are still wrestling with the challenge of effectively monetizing online video. And there’s also the concern that over-ambitious digital pitches will result in pulling dollars away from their own TV packages. (Oh, the horror!) MTVN’s Courtney Holt has good advice. “We had to hit the reset button,” he said. Now the philosophy is “let’s do something really creative and figure out how to maximize it.” MTVN’s new virtual worlds are one example. “We reached a new audience that loved virtual and loved that environment but might not have sat and watched the show week after week…[There are] lots of places to enter into a point of engagement without having to go through one giant portal.”
Georgia Public Broadcasting is looking for a All Platform Journalist (Re-Advertised). next job The Weather Channel is looking for a Sr. Producer. next job HBO is looking for a HBO Assistant Manager, Administration. next job Viacom Media Networks is looking for a Senior Vice President, On-Air (Nickelodeon). next job NBC Universal is looking for a Senior Copywriter. see all
The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!