TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Big spike in ‘dual screening’ during election night as TV viewers track results online

While nearly all voters (92%) followed election returns on TV, just over one-quarter (27%) of them followed the results simultaneously on TV and the web on election night, according to a new study by the Pew Research Center. For those under the age of 40, the number of “dual screeners” jumped to 39%. If you ask us, that’s a surprisingly high number; most second-screen studies just measure proximity — if people are on their devices while the TV is on — but these numbers illustrate true simultaneous engagement.

On the social front, 8% of voters said they used social networking sites like Facebook and Twitter to track the results. And 16% said they were following election returns with friends in real life. Among voters younger than 40 who followed the returns, 24% followed them with friends and 12% followed the returns on social networks.

I think it’s safe to say there will be plenty of second-screen apps vying for TV viewers’ attention — from startups and networks — when the next election night rolls around. Of course, an event of this magnitude doesn’t come along very often, but as viewers become more comfortable with “dual-screening” during big events, it will become more prevalent overall.

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!