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‘Billboard Twitter Real-Time Charts’ are the music industry’s answer to the ‘Nielsen Twitter TV Ratings’

Screen Shot 2014-05-27 at 11.26.18 PMYesterday, Twitter Music partnered with Billboard to unveil  Billboard Twitter Real-Time Charts, “new, interactive charts redefine how fans interact with, and influence, popular content by ranking the most popular songs being shared on Twitter in the U.S.” The announcement was made in NYC at an event where popular singer Austin Mahone performed and unveiled his own Twitter success. The announcement felt like the music industry’s answer to what has generally been a successful partnership for Twitter and Nielsen.

In March we wrote about the direct impact this partnership will have on TV, seeing as music is such a big part of TV. Now Twitter Music is diving into a world where one-off downloads are almost as ancient as CDs in a world of Spotify (there’s already a link on the chart to play the list of songs on Spotify). The future is clear though – Twitter sees deep value in strategic partners who have built trust among consumers and the industry. We will continue to follow the impact it has on social TV.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.