TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Brands creating own broadband TV, going around you

We have pointed to this trend before, but it’s worth repeating: advertisers are going around TV networks and stations by creating their own video content and putting it online. Bud.TV (and its seven channels) is just the first example. Broadband TV will take off, and advertisers will realize it is a much more cost effective way to get their message out. Snickers has created Instant Def, an online series that already has had one million views of its five episodes. Watch, and then ask yourself: if you were the advertiser, would you spend your ad bucks on millions of views on your own broadband channel, or on a TV ad people are going to skip?

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register now!