We have pointed to this trend before, but it’s worth repeating: advertisers are going around TV networks and stations by creating their own video content and putting it online. Bud.TV (and its seven channels) is just the first example. Broadband TV will take off, and advertisers will realize it is a much more cost effective way to get their message out. Snickers has created Instant Def, an online series that already has had one million views of its five episodes. Watch, and then ask yourself: if you were the advertiser, would you spend your ad bucks on millions of views on your own broadband channel, or on a TV ad people are going to skip?
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The TVNewser Show, coming to NYC on April 29, will explore the relationship between social platforms and TV viewing through informative panels and discussions with industry experts like Katy Finneran, Social Media at Bloomberg TV. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before March 13 to save $200 with early bird pricing!