We have pointed to this trend before, but it’s worth repeating: advertisers are going around TV networks and stations by creating their own video content and putting it online. Bud.TV (and its seven channels) is just the first example. Broadband TV will take off, and advertisers will realize it is a much more cost effective way to get their message out. Snickers has created Instant Def, an online series that already has had one million views of its five episodes. Watch, and then ask yourself: if you were the advertiser, would you spend your ad bucks on millions of views on your own broadband channel, or on a TV ad people are going to skip?
Manhattan Neighborhood Network is looking for a Director of Technology. next job KIRO TV - Managing Editor is looking for a Managing Editor. next job NBCUniversal is looking for a Director, Client Solutions - Creative Partnerships. next job WFXT- TV is looking for a Director of News Technology. next job PBS NewsHour, NewsHour Productions, LLC is looking for a Senior Partnerships Producer. next job Cablevision/ News 12 Networks is looking for a Assignment Desk Editor. next job NBCUniversal is looking for a Desk Reporter (Off-Air). next job Fox News Channel is looking for a Producer, On the Record. see all
The holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.