We have pointed to this trend before, but it’s worth repeating: advertisers are going around TV networks and stations by creating their own video content and putting it online. Bud.TV (and its seven channels) is just the first example. Broadband TV will take off, and advertisers will realize it is a much more cost effective way to get their message out. Snickers has created Instant Def, an online series that already has had one million views of its five episodes. Watch, and then ask yourself: if you were the advertiser, would you spend your ad bucks on millions of views on your own broadband channel, or on a TV ad people are going to skip?
The Weather Channel is looking for a Director Business & Legal Affairs. next job Fox News Network is looking for a Web Producer, FoxNews.com. next job WTKR WGNT TV is looking for a Reporter. next job WTVG 13abc is looking for a News Producer. next job NBCUniversal is looking for a Director, Studio Production - SNY. next job WNBC Owned Television Station is looking for a Part-Time Weekend Editor – WNBC Digital. next job NBC Universal is looking for a MULTIPLATFORM (TVE/VOD) SCHEDULING COORDINATOR. next job NBCUniversal is looking for a Senior Producer, Jose Diaz-Balart. see all
Starting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now!