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Bravo Bringing Social Interaction To ‘Watch What Happens Live,’ Other Primetime Programs

Bravo is betting big on social interactivity, launching a new service that will bring real-time polls, games and other interactive features to its programming, including the live chatfest “Watch What Happens Live.” New episodes of “WWHL” and other Bravo shows like “Top Chef” and the “Real Housewives” will likely feature occasional appearances of the interactive features, with replays re-branded as “interactive episodes.”

All Things D’s Peter Kafka has the details on the new gameplan, including an interview with Bravo digital chief Lisa Hsia:

The trick will be figuring out exactly how much interaction Bravo’s audience wants. “It’s our job to do it in a fashion that makes the fan enjoy it,” Hsia says.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.