Bravo is betting big on social interactivity, launching a new service that will bring real-time polls, games and other interactive features to its programming, including the live chatfest “Watch What Happens Live.” New episodes of “WWHL” and other Bravo shows like “Top Chef” and the “Real Housewives” will likely feature occasional appearances of the interactive features, with replays re-branded as “interactive episodes.”
The trick will be figuring out exactly how much interaction Bravo’s audience wants. “It’s our job to do it in a fashion that makes the fan enjoy it,” Hsia says.
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