With all that we talk about online video disruption, the MSOs (that’s cable companies to you and me) are still making bank. The New York Times reports that cable prices have risen 77 percent since 1996, roughly double the rate of inflation. The average customer is now shelling out $60 a month for a cable package, which they only watch around ten percent of the content. Of course, cable companies say that the pay per channel model that consumers crave will end up in higher prices in the end, but I always ask the unasked question: If cable channels can’t survive as pay for play businesses of content meritocracy, aren’t they currently gouging their advertisers for viewers that aren’t really there?
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TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.