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BuzzFeed launches ‘Social Tune In Program’ with Bravo and IFC as first partners

Screen Shot 2014-04-10 at 1.20.06 PMIn August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more

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TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

How Social TV Conversation Is Impacting Tweeting About Brands

nielsen-twitterSocialGuide is out with new analysis on how social conversation around TV is crossing over to talk about brands, which is key for advertisers looking to leverage the rise of social TV.

Between August and October of 2013, SocialGuide found that 5.5 million people tweeted about both brands and TV, with one major takeaway being the large amount of brand tweeters that are also tweeting about TV: 73%.

Another interesting nugget was the categories of the brands discussed: 74% tweeted about consumer electronics brands, 48 % about restaurant brands, 29% about food brands, 27% tweeted about beverage brands, and 24% tweeted about car brands. Read more

iSpot.tv unveils technology that measures digital response to TV advertising

logo-ispot-lrUntil now, brands and agencies have largely relied on social listening tools to measure social response to TV ads. But iSpot.tv, a real-time TV ad metrics platform, has just made it easier for stakeholders to correlate digital activity to the airing of national TV commercials. iSpot.tv’s platform now allows customers to monitor social actions, search activity and online video views associated with TV spots across FacebookTwitter, YouTube, Google, Bing, and Yahoo! The data will be particularly valuable to media buyers, who will be able to decide on where to allocate resources based on which networks and shows are most likely to generate a digital response for particular product categories. Read more

Ron Burgundy is a social TV genius

ronburgundyRon Burgundy is everywhere. Just search his name on YouTube to discover hundreds of clips totaling millions of views — a video carpet-bombing of promotional exploits far and wide. Hollywood.com asks, “Is Anchorman 2 the most publicized movie of all time?” Quite possibly, and the movie’s tie-up with Dodge Durango is a textbook social TV success story.

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Kohl’s dominates social TV advertising with campaign for American Music Awards

Screen Shot 2013-11-21 at 9.05.07 PMThe American Music Awards, which will air on ABC on Sunday at 8 EST will include a major social TV integration with Kohl’s their sponsor. Here are the details on how Kohl’s is innovating social TV advertising by leveraging their partnership with Jennifer Lopez and the awards. Read more

An inside look at how La Voz Kids created a real-time ad during a broadcast

la vozDuring a recent telecast of La Voz Kids (The Voice Kids), the hosts of the show told viewers during a commercial break that if they wanted the chance to be on TV to go to the La Voz Fresh Kids app, submit a photo of themselves, and watch until the end of the show. After the cut-off period for the entries, ePrize randomly selected a winner, which Telemundo verified using never.no’s moderation tools. never.no then took the winning photo and placed it in the final TV spot, which was sent to Telemundo. The Gain-sponsored ad was then played during the final segment of the broadcast. Read more

Infographic: The rise of social calls to action in TV ads

Civolution_logoWith Advertising Week over, it is worth pointing out just how much television advertising has changed in the past few years. Whereas Twitter and Facebook calls to action did not exist as little as seven years ago, now, 9.9% of television ads feature a Twitter hashtag while 6.4% of ads feature a Facebook URL or hashtag. At-tech provider Civolution has put together the infographic below on social media hashtag usage. Some highlights from the infographic. Read more

Viggle’s ‘Audience Network’ to provide advertisers with big second screen opportunity

As social tv analytics become increasingly important for networks and advertisers alike, second screen apps now find themselves in a great position to enhance their revenue streams. Viggle, an app that “listens” to what is on TV and rewards users with points for every minute watched, has recently announced the launch of the Viggle Audience Network. The network will provide advertisers with access to very specific groups of the ten million users – included more than three million registered Viggle users. Viggle Audience Network launch partners include BoxfishBuddyTV, and Dijit Media’s NextGuide. Read more

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