Advertising - Lost Remote

At long last, interactive TV advertising has arrived with Twitter’s latest product

Cory Bergman — Thu, 23 May 2013 13:52:07 +0000

For decades the television industry has dreamed about the Holy Grail of interactive advertising: commercials that enable viewers to pick up their remotes to get a coupon, book a test drive or enter a contest. While there have been many successful experiments so far, none of them has scaled. As we wrote two months ago, Twitter was poised to crack the code. And today, it looks like they did just that.

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SnappyTV powers real-time March Madness video highlights on Twitter

Cory Bergman — Fri, 22 Mar 2013 19:03:32 +0000

March Madness is now underway, and if you’re following @MarchMadness on Twitter, you’ll discover a steady stream of “real time highlights” from games as they air. Expand one of these tweets, and you’ll see an embedded video player — displayed as a “Twitter card” — that automatically plays a quick pre-roll ad followed by a short highlight from the game. How real-time? As quickly as 20 seconds after it airs.

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Mass Relevance puts social media in motion with new ‘Dynamic Mosaic’ product

Cory Bergman — Tue, 12 Mar 2013 17:04:26 +0000

Austin-based Mass Relevance has been enjoying another SXSW, and the company released a new product to coincide with the annual gathering. Called “Dynamic Mosaic,” it enables clients to plug in content from Instagram, Facebook, Vine, Twitter and Google+ to create a real-time display. While social content swirls in the background, you can choose to highlight your favorite photos and posts in the foreground.

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Twitter approaches Holy Grail of interactive TV advertising with new partner ad tool

Cory Bergman — Thu, 07 Mar 2013 18:12:40 +0000

For two decades now, interactive TV advertising has been an albatross. Dozens of companies with hundreds of millions of dollars have failed to create a true, scalable interactive TV adverting platform. Then social TV emerged, combining the scale of the second screen with the popularity of social media. With the recent purchase of Bluefin Labs, a ratings deal with Nielsen and the release of its advertising API, Twitter is clearly the most serious new player to pursue the Holy Grail of interactive television ads.

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The New York Times launches ad platform to leverage archives with National Geographic Channel as launch partner

Natan Edelsburg — Wed, 13 Feb 2013 09:03:43 +0000

Turn on your flux capacitor to 88 MPH and get ready for one of the most exciting ad launches of the year. The New York Times has launched an advertising program using their web archives dating back to 1851. The new platform will leverage “TimesMachine,” which is, “a digital archive that displays 70 years of Times content via electronic pages with the look and feel of the original printed stories.” Here’s how the National Geographic Channel is leveraging this time travelling tool. continued…

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What happens when everyone debuts their Super Bowl commercials before the game?

Cory Bergman — Wed, 30 Jan 2013 13:25:06 +0000

Two years ago, Volkswagen debuted its Super Bowl spot — the kid in the Darth Vader costume — on YouTube several days before the big game. It served up 12.5 million views, attracted dozens of national news stories and became the most-talked-about commercial on Twitter before opening kickoff. continued…

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ConnecTV unveils second screen ad network with Google-like keyword targeting

Cory Bergman — Fri, 04 Jan 2013 18:20:05 +0000

Second screen startup ConnecTV has always called itself a “social TV network,” and today it unveiled the advertising side of the equation: two new products that serve marketing messages on mobile devices in sync with both live and DVR’d TV. Advertisers can choose to have messages appear the moment their TV spot airs — or even when there’s a specific mention of a related keyword on air. continued…

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Report: Facebook to go after TV dollars with autoplay video advertising

Cory Bergman — Tue, 18 Dec 2012 15:10:57 +0000

Facebook has immense reach and unprecedented targeting capability, but it’s been only mildly successful with online (and now mobile) advertising. But what if those strengths were applied to video? We may soon find out, as Ad Age is reporting that Facebook is planning to launch short video ads by April of next year on both desktop and mobile devices.

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