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Analytics

Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them

Screen Shot 2014-06-08 at 12.08.05 PMAMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more

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Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

Social TV Analytics Company Seevibes Announces $1 Million Seed Round

Screenshot_5_28_14__11_08_AMContinuing a trend of acquisitions, mergers, and funding rounds for social TV analytics companies, Seevibes has announced a $1 million seed round led by Polytech Ventures

The Montreal-based Seevibes gives networks and advertisers insights to better manage social media campaigns along with corresponding TV initiatives. The company provides a Seevibes Score comprised of six distinct social media metrics to help customers make better optimizations. Read more

Spredfast launches ‘Spark’ to give social media managers more actionable social TV data

SF-Logo_304-200-01This morning, Spredfast has announced the launch of Spark, a major new social TV tool aimed at giving social TV practitioners a one-stop shop for taking targeted actions with content.  Spredfast and Mass Relevance merged just over a month ago, keeping the Spredfast name. In advance of the big launch, Lost Remote spoke with Spredfast to learn more about the product and what it aims to solve.  Read more

How Canvs Aims to Go Beyond Raw Data to Reveal Social Users’ Emotions

CanvsMashwork, a social insight firm, aims to tap into what’s behind social users’ emotions by launching its new platform, “Canvs.”

The company’s recently announced social-TV product looks beyond “volumetric buzz” measurements to reveal the emotions behind social conversation; an expansion from measuring how many people are talking on social to the sentiments behind the conversation.

“The social TV industry is maturing…networks and marketers are now starting to ask harder questions,” Mashwork CEO and founder Jared Feldman tells Lost Remote.

“They’re no longer content just to know how much volume—they want context. It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Canvs’ technology claims to gives marketers a breakdown of what content has audiences reacting at a certain point in time– for example a plot development during a popular TV show.

Read more

Trendrr launches real-time curation product, gets certified by Twitter

Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6. In fact, Curatorr is positioned to compete with Mass Relevance, which has been growing leaps and bounds as media companies and brands alike expand their real-time products.

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Super Bowl smashes social TV records

Updated: Last night’s game, halftime show, commercials and power outage combined to make it the most social event on television to date, according to data from Bluefin Labs and Trendrr. The Super Bowl tallied up 30.6M social media comments (Twitter, public Facebook data and GetGlue checkins), 2.5 times last year’s social activity of 12.2 million.

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Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

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What Nielsen’s acquisition of SocialGuide means for the social TV industry

Earlier today, Nielsen and NM Incite announced they acquired the social TV data company SocialGuide for an undisclosed sum. While it’s big industry news, it’s not entirely unexpected: Nielsen has been ramping up its investment in social data while startups like Bluefin Labs, Trendrr, Networked Insights and SocialGuide have been hard at work creating and trying to standardize a new social dimension of TV ratings.

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Trendrr secures patent for data processing methods

Trendrr has made a big announcement today, one that is sure to help their services grow in the long term. The social TV analytics company has announced that “the United States Patent and Trademark Office has awarded the company U.S. Patent No. 8,271,429, which protects the data collection and web-based display methods.” Their release goes onto explain that “the patent, entitled ‘System and method for collecting and processing data,’ protects Trendrr’s intuitive, turnkey enterprise technology solution, which solves the problem of processing, understanding and leveraging social data around television.” We spoke with CEO Mark Ghuneim about what this means for his company and about the unique ways they tracked the debates by looking at attribution by network. Read more