Updated: Last night’s game, halftime show, commercials and power outage combined to make it the most social event on television to date, according to data from Bluefin Labs and Trendrr. The Super Bowl tallied up 30.6M social media comments (Twitter, public Facebook data and GetGlue checkins), 2.5 times last year’s social activity of 12.2 million.
Trendrr has made a big announcement today, one that is sure to help their services grow in the long term. The social TV analytics company has announced that “the United States Patent and Trademark Office has awarded the company U.S. Patent No. 8,271,429, which protects the data collection and web-based display methods.” Their release goes onto explain that “the patent, entitled ‘System and method for collecting and processing data,’ protects Trendrr’s intuitive, turnkey enterprise technology solution, which solves the problem of processing, understanding and leveraging social data around television.” We spoke with CEO Mark Ghuneim about what this means for his company and about the unique ways they tracked the debates by looking at attribution by network. Read more