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Analytics

How Viralheat Uses Social Mentions to Track Sentiment and Brand Personas

viralheatlogoIt’s one thing to know that people are talking about your brand or content on social media. It’s another to know how they feel about it and what else they want. That’s what Viralheat, a social media marketing and analytics platform, wants to know.

They process over 1.5 billion social mentions a day and using their algorithms, are able to decipher sentiment and brand affinity. Recently, they put their data and process to work for Variety magazine, who’s using it to power vScore, which measures an actor’s value based on the sentiment around them on social media. Here’s how they put it:

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ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Rentrak Acquires Kantar’s U.S. TV Measurement Business

This morning, Rentrak rang the opening bell at NASDAQ in conjunction with the announcement of their deal with WPP’s GroupM and Kantar. The partnership will “inject Kantar Media’s U.S. television measurement business into Rentrak in exchange for $98 million of Rentrak common stock.” The deal is meant to be finalized by the end of the 2014 calendar year.

Rentrak will use Kantar Media’s U.S. digital measurements in its own local and national television measurements, boosting the competition in the measurement industry and according to Simulmedia CEO Dave Morgan, “help accelerate adoption of audience/people-based buying and selling of TV ad inventory as complement to content-based buying and selling.”

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ListenFirst’s DAR and Why Social TV Analytics Should Include Wikipedia Engagement

WgpodListenFirst Media – a data and analytics company providing insights for brands – last week launched a syndicated rating system for fan engagement with television and film that will be offered on a subscription basis to networks, studios, agencies, and advertisers. Currently, more than 40 major studios, broadcast networks and cable channels, including A+E Networks, AMC Networks, and Universal Pictures, have signed on as launch partners.

While we have seen analytics companies attempt to create social TV metrics for networks, ListenFirst’s ‘Digital Audience Ratings’ (DAR) will also be creating its metrics for movies to help film distributors adjust their marketing strategies on the fly. On the TV front, DAR will give insight into which shows fans are engaging with on a daily basis, regardless of whether they are being watched on major broadcast networks or Netflix, and regardless if they are being watched in real-time or in a time-shifted setting. Read more

Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them

Screen Shot 2014-06-08 at 12.08.05 PMAMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more

Social Sentiment and Actionable Insights: Mashwork Partners with PunchTab

cabvsLast month we wrote about ‘Canvs,’ the new social sentiment platform launched by the analytics company ‘Mashwork.’ Now, Mashwork is partnering with ‘PunchTab’ to give entertainment marketers an even deeper understanding of consumer behavior and sentiment. The Silicon-Valley based PunchTab is a multi-platform engagement and insights platform.

“They’re no longer content just to know how much volume—they want context, Mashwork CEO and founder Jared Feldman told Lost Remote in April. “It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Combining this type of data with PunchTab’s second screen solution will give social decision makers the tools needed to execute future social TV campaigns. Here is an example of how the partnership could work, via the release: Read more

Social TV Analytics Company Seevibes Announces $1 Million Seed Round

Screenshot_5_28_14__11_08_AMContinuing a trend of acquisitions, mergers, and funding rounds for social TV analytics companies, Seevibes has announced a $1 million seed round led by Polytech Ventures

The Montreal-based Seevibes gives networks and advertisers insights to better manage social media campaigns along with corresponding TV initiatives. The company provides a Seevibes Score comprised of six distinct social media metrics to help customers make better optimizations. Read more

Spredfast launches ‘Spark’ to give social media managers more actionable social TV data

SF-Logo_304-200-01This morning, Spredfast has announced the launch of Spark, a major new social TV tool aimed at giving social TV practitioners a one-stop shop for taking targeted actions with content.  Spredfast and Mass Relevance merged just over a month ago, keeping the Spredfast name. In advance of the big launch, Lost Remote spoke with Spredfast to learn more about the product and what it aims to solve.  Read more

How Canvs Aims to Go Beyond Raw Data to Reveal Social Users’ Emotions

CanvsMashwork, a social insight firm, aims to tap into what’s behind social users’ emotions by launching its new platform, “Canvs.”

The company’s recently announced social-TV product looks beyond “volumetric buzz” measurements to reveal the emotions behind social conversation; an expansion from measuring how many people are talking on social to the sentiments behind the conversation.

“The social TV industry is maturing…networks and marketers are now starting to ask harder questions,” Mashwork CEO and founder Jared Feldman tells Lost Remote.

“They’re no longer content just to know how much volume—they want context. It’s one thing to be able to tell that Twitter volume spiked during a key sequence in your show, but it’s another thing entirely to be able to tell that women loved the moment, men hated it, and people who make more than $75k a year found it boring. Those are the kind of insights Canvs provides.”

Canvs’ technology claims to gives marketers a breakdown of what content has audiences reacting at a certain point in time– for example a plot development during a popular TV show.

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Trendrr launches real-time curation product, gets certified by Twitter

Trendrr has rolled out a new product called Curatorr that enables its clients to roll out real-time Twitter experiences on TV, mobile apps and other digital screens. Curatorr also joins Twitter’s “certified products” list, which includes services like Mass Relevance, Crimson Hexagon and Radian6. In fact, Curatorr is positioned to compete with Mass Relevance, which has been growing leaps and bounds as media companies and brands alike expand their real-time products.

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