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Asia

How BroadcastAsia is fueling the social TV industry in Asia and beyond

Screen Shot 2014-07-07 at 10.02.13 PMI recently returned from a trip to Singapore to attend, cover and participate in BroadcastAsia for the second time. In the last few years, the trade show and conference has made a huge investment in creating content around social TV. This included presentations from Twitter, Nielsen and social TV experts like SAM’s James Neufeld. To learn more about television in the region and why BroadcastAsia has invested in the social TV industry we spoke with Lindy Wee the Director of PR & Conferences for Singapore Exhibition Services, the company that produces BroadcastAsia. Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

Exclusive: Nielsen and Videology present research on the new media consumer in Southeast Asia

IMG_3172 copyWe recently interviewed Nielsen’s Nancy Jaffe about her presentation at BroadcastAsia 2014 on social TV and more in the Southeast Asia region. Jaffe and  Byron Munson from Videology, Nielsen’s partner, just shared the exclusive research which Lost Remote is posting here first. They discussed how Southeast Asia is a huge opportunity for TV. The region is 9% of the world’s population. Here are the details and full presentation. Read more

Broadcast Asia: Follow never.no, CBC, Genius Digital, Sawhorse Media and Storyful’s take on social TV

Broadcast Asia is underway at Singapore’s beautiful Marina Bay Sands and Lost Remote is excited to expand its coverage to the region. “As Asia’s largest representative, integrated show for the pro-audio, film and TV industries, BroadcastAsia serves as the regional launch pad for the latest and most wide-ranging technologies by some of the biggest and most promising enterprises from around the world,” describes the conference on their website. Here’s how you can follow social TV at the show. Read more