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Awards

MTV Generating Buzz for EMA Ahead of 20th Anniversary Show

article_big_1410199454MTV_EMA_2014_logo2014 MTV EMA takes place this year on November 9 in Glassgow, and the 20th anniversary of MTV’s European Awards show will be hosted by  Nicki Minaj.

While the show takes place in Europe, MTV EMA recognizes artists from around the world and across genres, and the network yesterday announced that Nick Jonas will kick things off from Miami the night of the show with a performance of his single ‘Jealous’ from his forthcoming album. As one of the Jonas Brothers, Nick certainly has an international fan base that will bolster his venture as a solo artist. 2014 MTV EMA will be broadcast on MTV channels around the world.

Hosting the Miami kick off show are two social TV stars – ‘America’s Got Talent’s’ Nick Cannon and Molly Tarlov  from ‘MTV’s Awkward.’ ”MTV is my home away from home and I can’t wait to host the EMA kick off special in Miami,” said Cannon.  ”Nice weather, beautiful beaches and me- what more could you ask for?” Read more

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BET Plans Extensive Social and Digital Activations for the 2014 Hip Hop Awards

snoop-doggThe BET Hip Hop Awards 2014 are set to air October 14 and will be hosted by Uncle Snoop. In the lead up, the network is planning its most extensive digital and social activations to date.

According to Nielsen Twitter TV Ratings from SocialGuide, last year’s Hip Hop Awards was the #1 social TV program on cable for October 2013; the audience sent over 2.5 million Tweets that reached more than 6.8 million people, making it the third most tweeted about telecast (excluding sports) on cable for 2013.

Some of BET’s social and digital plans include: Read more

Streamy Awards Honor Internet’s Best, Pay Tribute to Joan Rivers

StreamysYouTube star Tyler Oakley took home the top streaming honors from fans last night at the 4th annual Streamy Awards, winning entertainer of the year.

“To the people at home, I don’t know what I would do without you…thank you for being part of my life,” Oakley said in his acceptance speech. The awards show also paid a special tribute to legendary comedian Joan Rivers, who died last week at 81.

Here are some of the top moments. The complete list of winners are the jump.

Read more

Stand Up To Cancer Partners With Facebook to Amplify Message

SU2C_1_onWhite-1Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show - and Facebook was the primary social partner for the telecast.

The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.

“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.” Read more

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

The Emmys Were Boring

fmentionsMaybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

Instagramming at the MTV Video Music Awards

The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.

MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.

She seemed to go with an Americana feel.

Read more

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron. Read more

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