MTV is once again using #RoadToTheVMAs across social media to tease big announcements for their annual tent-pole event. MTV started this trend last year when the awards came to Brooklyn and have of course used the VMAs to set social media precedents for years. Last night MTV’s PR team teased to pay attention to the hashtag at 9am this morning. The big reveal was that the awards show is going back to southern California. “This year’s VMAs will have the distinction of being the first major award show to ever take place at the historic ‘Fabulous’ Forum,” in Ingelwood, according to their release. Read more
Lost Remote has learned that throughout this week, the Spanish-language network, in conjunction with the social media teams from E! and Billboard, will curate and air the top social interactions leading up to Thursday night’s awards show. Telemundo will leverage its partnerships with Spredfast (which recently merged with Mass Relevance), Nielsen SocialGuide Intelligence, and Telescope to create the social content.
It will feed over 20 hours of the best social media content taken from fans and celebrities to its shows “Un Nuevo Dia” and “Al Rojo Vivo’, also airing the content on its sister network mun2. The content airing will show rehearsals, behind-the-scenes moments, exclusive videos, and photos from Telemundo’s social media platforms, and of course, the awards show itself.
At the awards show, there will be a red-carpet Instagram wall, where celebrities answer incoming fan questions submitted through Instagram. There will also be a backstage Twitter mirror, allowing artists to dedicate a photo to fans.
E! Online will also be a companion platform on awards nights, offering their best and worst-dressed commentary, and more.
The 2014 Billboard Latin Music Awards air on Telemundo April 24 at 7pmET.
Last night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more
Eight-month old news start-up Al Jazeera America took home the Shorty Award honor for best news twitter account at last night’s Shorty Awards in New York City. Adding to the hardware, their deputy news editor, Sarah Jones, won the best social media journalist award (@SarahJReports). Read here for the full awards recap.
And today, in the latest installment of MediabistroTV’s “What’s Your Show?” series, we take you behind the scenes at AJAM’s primetime newscast with TV news veteran John Seigenthaler.
The mission is quite “radical,” Seigenthaler tells TVNewser: to provide unbiased, in-depth journalism for AJAM’s audience.
For social TV, ABC’s hit show “Scandal,” whose social media prowess we’ve covered extensively, took home the #ShortyAward for best TV show. The show’s cast live-tweets almost every episode, and is one of the more active shows in terms of promotion ahead of episodes. One of its cast members, Josh Malina, recently spoke with us about the cast’s collective decision to be there for fans on social media.
Our story featuring @SeinfeldToday’s fake twitter account must have given it a bump—it won best fake twitter account. Speaking of Seinfeld, Jerry Seinfeld won the award for best Web Show for his original web series, Comedians in Cars Getting Coffee. Amy Poehler‘s “Smart Girls At The Party” Tumblr won best Tumblr of the year.
In a funny moment, actor Will Ferrell was awarded the Lifetime Achievement award for social media.
“Of all the irrelevant awards out there, meaningless awards, awards that no one has heard of…the Shorty’s are by far the most prestigious,” Ferrell said in a taped acceptance speech.
Another comedian presented in person.
Want to learn about the future of social TV? Come learn about the future generation of social TV users during tonight’s Kid’s Choice Awards on Nickelodeon that just began. There are some extremely interesting digital integrations and second screen experiences as Mark Wahlberg begins his hosting duties. You can also watch a backstage livestream at Nick.com and follow @NickelodeonTV. Read more
Two weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).
More isn’t always better, then.
Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.
“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more
Social media will be active throughout the 86th annual Academy Awards tonight, and Lost Remote will be reporting the top moments and images as they happen.
Pre-show Red Carpet
Co-host of ABC’s “Oscars Red Carper Live” Lara Spencer had fun with rehearsals.
And show star Kevin Spacey brought out his alter-ego out Frank Underwood during his presentation at the Oscars last night.
“And I sing because it’s so nice to be out of Washington and here with all my Hollywood friends,” Spacey started his Oscars introduction with in his best southern accent to a rousing applause.
The out of Washington line was in reference to his “House of Cards” character Underwood, who is a D.C. politician climbing the ladder of power while taking down anyone who stands in his way. Read more
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