The NBA continues to stand out among sports properties as a forward-thinking social brand, and NBA players are some of the most active and followed athletes. The league recently surpassed 400 million likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Sina and Tencent, and was the first sports league to surpass one billion video views on YouTube. Read more
Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.
When CBS exec Jack Sussman was asked why the Grammys broadcast is taped-delayed again this year, he said all the chatter on social media gives West Coast viewers “another reason to want to watch.” And it looks like he was right: last night’s Grammy Awards pulled in its second-highest ratings numbers in 20 years — last year’s Whitney Houston tribute still holds the top spot — while generating more than 14 million tweets, according to Twitter. Read more
The third annual Streamy Awards is set to take place next Sunday, February 17th. Better know as the Streamys, the awards show honors excellence in original online programming and those behind it. “Comic/actor/writer/composer/
Twitter is partnering with Academy of Motion Picture Arts & Sciences on the “Twitter Oscars Index,” which will be tracking talk of nominees on the social service leading up to and during the live telecast. Twitter’s head of TV Fred Graver explains the tracker in a post on Twitter’s media site:
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