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Awards

Stats Roundup: VMAs and Emmys Dominate Social on Back-to-Back Nights

980x551In retrospect, it seems unfair to have pit the VMAs against the Emmys in a contrived social TV battle.

According to Nielsen Social, the VMAs are the most social event of the summer across all television with over 12.6 million tweets.  The event also generated a total of 259 trending topics.  Combined across Vine, Tumblr, Snapchat, Instagram, Twitter and Facebook, MTV saw nearly 63 million social interactions during the night of the show.

MTV’s success isn’t just limited to social, or to the night of the show. The network posted the full show online Monday morning, drawing in over 7 million streams within 24 hours. On the mobile front, the MTV app saw its largest day of visitors and installs to date. Read more

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The Emmys Were Boring

Maybe we had our hopes set too high. But there was little to no great use of social media last night at the Emmys.

Facebook and Access Hollywood promised to embarass celebs (and themselves) by bringing a Facebook Mentions question box, but it was used little on the Red Carpet. NBC promised it would be the “most social” Emmys ever, but even a Twitter zip line and Vine stations missed the mark.

So what gives? It’s all about trying too hard. Like flirting, there’s a thin line between too much and not enough. Networks were begging for social engagement last night and it looked a little desperate. Did we talk about the Twitter zip line camera?

All of this begging for a little Internet love and you can’t even watch the Emmys online. Sure, you can stream a little Red Carpet on E! but it cuts as soon as the main event begins. You want people to watch and interact? You should make it easy for them. Not having a livestream on your homepage makes you look grumpy, networks.

The again, viral selfies can only happen when you’re least expecting them. And an awards show where Breaking Bad and Modern Family win every other category? Bo-ring. Weird Al is great, but he’s no Beyonce. Social media engagement only works when there’s something to talk about. Am I the only one who couldn’t bring herself to scroll through Emmy tweets last night?

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

Instagramming at the MTV Video Music Awards

The MTV Video Music Awards produced a slew of great social moments tonight with many captured on Instagram.

MTV enlisted photagrapher Amanda de Cadenet to go behind-the-scenes at the VMA’s and turn in some Instagram classics.

She seemed to go with an Americana feel.

Read more

From Snapchat to ‘Best Lyric Video,’ MTV Continues to Innovate for VMAs

vma-2014The VMAs take place this Sunday at 9pm EST, and as usual, MTV is re-inventing and innovating.

The network announced the nominees for the show via Snapchat, and MTV’s SVP of Connected Content, Colin Helms, tells Lost Remote that “the videos were streamed over 400,000 times in their 24 hour existence.” MTV knew that users would screenshot the nominees and share the snaps across other social networks, so quantifying the reach cannot be confined to the ephemeral social platform.

MTV this year also introduced an award for “Best Lyric Video” in this year’s Social Category. The category gives a nods to the evolution of Lyric Videos as a preferred method for timing a song’s release with the premiere of the music video. The winner will be determined by fans socially who can vote via artist-specific hashtags on Twitter, Instagram, Facebook, and Vine.  Read more

NBC Local Stations Launch Second Screen Companion ‘Challenge’ Ahead of Primetime Emmys

Emmy trophyTo gear up for the 66th Primtetime Emmy Awards, which takes place on Monday, August 25, NBC’s Owned Stations division has launched the second screen companion game, ‘Emmys Ballot Challenge’ on its local station websites.

To participate fans can visit their local station website and select who they think will win an Emmy in 10 categories, playing individually or as a team.  On the night of the awards, they will be able to see how their answers stacked up against the rest of their team. Users can invite their friends via an integration with Facebook’s API to form a team, tracking team predictions along with scores in real-time.

Prediction data from around the country will be featured in on-air live visualizations via ExciteM’s API and an integration with vizRT and Chyron. Read more

‘Hitrecord on TV’ and ‘Live from Space’ Win Interactive Media Emmys for Social TV Experience

Emmy trophyIn January, we wrote about Joseph Gordon-Levitt’s ‘Hitrecord on TV,’ a crowdsourced TV show that features segments from a community of artists around a single theme. The show airs on Participant Media’s Pivot, an innovative TV network (available through most cable and satellite subscriptions) that has experimented with crowdsourced shows, a la carte digital offerings, and multiplatform content delivery.

Last week, it was announced that ‘Hitrecord on TV’ will receive an Interactive Media Emmy Award for Social TV Experience. The Social TV Experience award recognizes the creation of a companion social experience that supports audience communication and interaction for a linear program or an original interactive program. This is the first Emmy Award for the network that launched in August 2013.

Also a winner in the Social TV Experience category is National Geographic Channel’s ‘Live from Space,’ a two-hour special that aired in March. The show took viewers inside the International Space Station. Mullen, an integrated advertising company, worked with National Geographic to produce the second screen experience for the special: Read more

Internet Stars Rule the Teen Choice Awards

Teen-Choice-Awards-2014-Featured_2014-08-04_19-17-28The Teen Choice Awards aired on Fox this past Sunday, and internet stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the Teen Choice Awards conversation.

The top three most reacted-to stars from Sunday’s Teen Choice Awards are all internet-famous. While they may not be popular with the over-20 set, Vine and YouTube celebs elicited the most emotional reactions from the Teen Choice audience.

  • Viner Cameron Dallas (@camerondallas) was mentioned in a whopping 12.6% of reactions.
  • Viner Matt Espinosa (@themattespinosa) was mentioned in 7.6% of all reactions
  • YouTube star Tyler Oakley (@tyleroakley) was mentioned in 4.7% of reactions.

A “scandal” erupted over Teen Choice voting policies spurring the #teensdonthaveachoiceawards hashtag, but even this can’t explain the dominance of internet-famous stars. We found a sizable 6,277 reactions containing #teensdonthaveachoiceawards, but all of these tweets occurred after the 10:00 end time.  (For scale, 196,061 reactions mentioned Cameron Dallas.)

Here is some additional data and an infographic about the social sentiment around the Teen Choice Awards:

Read more

Fans Go Crazy on Social for Country Music Heartthrobs During CMA Music Festival

CMAThe CMA Music Festival aired on ABC this past Tuesday, and attractive country stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the CMA Music Festival conversation and saw that an astounding 9.3% of reactions mentioned Luke Bryan, and he accounted for 13.9% of all “sexy” reactions. Time McGraw was a close second in the “sexy” reaction category, generating 14.5% of all “sexy” reactions, most of which mentioned his passionate performance (and kiss) with wife Faith Hill.

Using the full text search in Canvs, the company found that clothing, specifically jeans, drove a sizable portion of conversation. Of the tweets mentioning jeans, 47% expressed “love,” 8.8% said the jeans wearer was “sexy,” and 20.8% found the jeans “good.” Among the denim-clad top stars  were Luke Bryan Thomas Rhett, and Tim McGraw, who both opted for skinny jeans; and Jason Aldean who wore a looser pair.

Here is some additional data and an infographic about the social sentiment around the CMA Music Festival:.

Read more

Univision’s Social TV Strategy for the 11th Annual ‘Premios Juventud’ Youth Awards

premios-juventud-2014-nominations-listUnivision’s 11th annual “Premios Juventud” youth awards takes place tonight at University of Miami’s BankUnited Center with coverage kicking off at 7pm ET. The show will features performances by Romeo Santos, Becky G, Pitbull, and Enrique Iglesias. Inglesias is also set to take home the ‘Supernova’ award.

Throughout the years, ‘the PJ’s’ seeks to connect passionate young fans with their favorite celebrities via social and digital.

T-Mobile USA will continue its sponsorship of the ’360 DJ @ PJ’ experience, a search to find the hottest up-and-coming DJs, to be featured during the show and also on the Univision.com website and mobile page which launched this week. This online section will feature exclusive photos, testimonials, and video footage of all three finalists including the actual DJ battle.   Read more

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