Exclusive: A Look Inside Paramount’s Upfront Dinners for 2024
Paramount is once again hosting “intimate, bespoke” upfront dinners instead of a one-off event.
Paramount is once again hosting “intimate, bespoke” upfront dinners instead of a one-off event.
Bob Bakish is out at Paramount as merger talks continue.
Google open sources tech for first-party data and reveals new tools to transact CTV programmatically.
The streamer is boosting subscription rates by $2 for Premium tiers.
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
Warner Bros. Discovery is looking to unify buying with a new first-party data solution.
IAB report finds digital video ad sales are growing nearly 80% faster than media overall.
The chairman of Paramount Advertising has been with the company for over three decades.
Netflix's leaders reveal details of the company's upfront event.
The technology enables marketers to match ads to content more precisely.
Inconsistencies across streamers is causing consumers to flee and makes it challenging for advertisers to spend.
WBD adds David Porter to lead ad sales research and data insights.
IAB digital ad report shows revenue hit $225 billion, and CTV expecting growth.
Ice Cube and his Big3 league's $5 million offer to Caitlin Clark shows the growing value of women's sports.
Krishan Bhatia is joining Amazon Ads as vp, global video advertising.