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Twitter Users ‘Love’ the Suits Midseason Finale

SUITS -- "No Way Out" Episode 316 -- Pictured: Gabriel Macht as Harvey Specter -- (Photo by: Ian Watson/USA Network)The Suits midseason finale aired on Wednesday, and fans went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the emotions “love,” “good,” “crazy,” “upset,” and “intense” all peaked during the five minutes following the show’s last scene (10:00-10:05). A big cliffhanger still has fans talking, and a plot-line involving Louis Litt, Pearson Specter’s most obnoxiously brilliant lawyer, will keep fans engaged on social during the hiatus.

Here are some other insights from Canvs followed by an infographic:

  • Louis had the most reactions of any character on the show. He was mentioned in 10.2% of all reactions. He was mentioned even more than the shows title, “Suits,” which was only mentioned in 9.8% of reactions.
  • The show’s cliffhanger got fans tweeting up a storm. There were 492 reactions out of 1,617 tweets in the five minutes after the show ended (10:00-10:05). This was higher by far than any peak during the show’s airtime.

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‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more

Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

Jon Stewart Launches Kickstarter to Buy CNN

Last night on ‘The Daily Show,’ Jon Stewart turned his attention to the news that Rupert Murdoch is reportedly looking to purchase Time Warner for $80 billion. Murdoch rarely takes no for an answer once he has his eyes set on an acquisition, leading Stewart to remark: “He’s like the date-rapist of media barons …with all due respect.”

Murdoch owns Fox, which means that should he acquire Time Warner, CNN would be divested.  “It wouldn’t come cheap, though, with analysts saying the network would be worth about $10 billion on the open market,” Stewart said. “It’s a lot of money for anyone, but not a lot of money for everyone. Which is why tonight we’re starting our Kickstarter campaign to buy CNN.”

In the clip below, Stewart launches into the rewards for different levels of commitment. Stewart adds at the end that he hopes this campaign is more successful than his Wolf Blitzer Kickstopper.

 

USA Launches Louis Litt 2048 Companion Game for ‘Suits’ Season 4

unnamedUSA has successfully launched companion games tied to its popular series ‘Suits,’ and is continuing the trend this season with ‘Suits 2048: Litt Up Cat Edition.’  The game is a variation on the popular open-source game 2048 using but features cat-loving ‘Suits’ character Louis Litt.

To date, the game has generated two million-plus page views and the average user spends about 30 minutes playing the game. USA also posted the game link on Facebook and the post has received over 10,000 likes a thousand-plus shares.

USA has also launched a weekly on-air social game, ‘Suits Live,’ available during the episode via desktop, mobile and tablet devices.  The game challenges fans to show off their series and character knowledge for a chance to see their names included in the on-air leaderboard and win prizes. Read more

CNN and Facebook Aim to ‘Connect Generations’ Through ‘THE SIXTIES’

cnn-logo_304x200The third episode of CNN’s 10-part series ‘THE SIXTIES,’ which explore the events and people that made the 1960s so iconic, premieres tonight at 9pm EST. Each week, the series focuses on a different angle -  “Sex, Drugs, and Rock N’ Roll” and “The War in Vietnam” among them – but tonight’s episode will explore perhaps the most memorable moment of one of history’s most memorable decades: ‘The Assassination of President Kennedy.’

In its conception, CNN wanted the series to appeal to more than just Baby Boomers. For this reason, the network partnered with Facebook to make the series interactive and engaging, and more, to attract Millennials. Read more

Why Time Warner Cable is Offering Fan TV to Subscribers

fan-tv-thumbAhead of its potential merger with Comcast, Time Warner Cable announced this week that Fanhattan’s Fan TV set-top boxes are now available to subscribers for $99. Fan TV is meant as a replacement for current set-top boxes, and blends the pay TV and online streaming experiences in a more visually appealing way.

Fan TV debuted at AllThingsD’s D11 conference last year, but has since lacked support from major cable providers. The partnership with Time Warner Cable should help Fan TV secure more deals, both with cable service providers and streaming services. Still, Fan TV currently remains limited in its streaming content offerings. Fan TV users can, as of now, only access Crackle, Target Ticket, Rhapsody, and Redbox Instant. HBO GO and Netflix – streaming device stalwarts – are conspicuously missing. 

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Discovery Makes Big Social Push to Celebrate ‘Deadliest Catch’ Season 10

downloadThe new season of ‘Deadliest Catch,’ one of Discovery’s most popular shows, premieres tomorrow night at 9PM EST.

This season is particularly special, though, as it marks the 10th year of the reality show that follows the lives of fisherman on the Bering Sea. Discovery is pulling out all the stops on social for the occasion. The ‘Deadliest Catch Fantasy Game’ – one of Discovery.com’s most visited destinations during Season 9 – returns with an even bigger prize for die-hard fans: a trip to Dutch Harbor to meet the cast.

The Deadliest Catch Instagram account has also been active in the lead-up to the premiere, offering a season-by-season look at the show. Read more

How VH1 Became a Linear, Digital, and Social Juggernaut

VH1-logoLost Remote recently had the opportunity to meet with Dan Sacher and Jonathan Mallow, SVP and VP, respectively, of Connected Content at VH1. Sacher and Mallow walked through the network’s recent successes and future plans, and it is clear that the network is now a linear, digital, and social juggernaut.

In 2013, VH1 enjoyed triple-digit year-over-year follower growth on Facebook and Twitter, becoming the third-most social non-cable sports network. The executives attributed part of their success to VH1’s willingness to experiment, take advantage of what’s trending, and employ a 24/7, 365 approach to social programming around shows. The network focuses not only on building buzz for upcoming episodes, but also on leveraging its digital assets – including VH1.com and the VH1 app – to host exclusive content and keep fans of shows engaged throughout the rest of the week and the year.

The soundness of this approach is reflected in the numbers. Linear ratings are up 33% in the coveted 18-49 demo, and the average time that visitors to VH1.com spend with video is more than double that of visitors to Bravo or TLC (129% and 136% more, respectively), and more than six times that of E! (550% more). Read more

How CNN Journalists Are Leveraging Newstron for High-Level Reporting

cnn-logo_304x200While many networks are focused on developing client-facing social apps, CNN has created Newstron, an internal platform designed to harness the power of news traveling through digital and social for the benefit of its journalists. The platform is wholly designed and developed by Turner, and has been available to CNN’s editorial staff for over a year.

One of the newest tools introduced within Newstron is StoryTracker, which presents content (from both CNN and outside sources) to editorial users in an easy-to-consume way. According to Michael Koetter, SVP of Media Technology and Development at Turner, the tool drags in video, Instagram posts, text, tweets, URLs, and 10 to 13 different supported objects.The end goal of the platform is to make it easier for CNN journalists to do the initial legwork on a story so that they can direct more of their energy towards high-level reporting.

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