TVNewser Show TVNewser TVSpy SocialTimes AllFacebook GalleyCat PRNewser AgencySpy FishbowlNY FishbowlDC MediaJobsDaily UnBeige 10,000 Words

Cable TV

How VH1 Became a Linear, Digital, and Social Juggernaut

VH1-logoLost Remote recently had the opportunity to meet with Dan Sacher and Jonathan Mallow, SVP and VP, respectively, of Connected Content at VH1. Sacher and Mallow walked through the network’s recent successes and future plans, and it is clear that the network is now a linear, digital, and social juggernaut.

In 2013, VH1 enjoyed triple-digit year-over-year follower growth on Facebook and Twitter, becoming the third-most social non-cable sports network. The executives attributed part of their success to VH1’s willingness to experiment, take advantage of what’s trending, and employ a 24/7, 365 approach to social programming around shows. The network focuses not only on building buzz for upcoming episodes, but also on leveraging its digital assets – including VH1.com and the VH1 app – to host exclusive content and keep fans of shows engaged throughout the rest of the week and the year.

The soundness of this approach is reflected in the numbers. Linear ratings are up 33% in the coveted 18-49 demo, and the average time that visitors to VH1.com spend with video is more than double that of visitors to Bravo or TLC (129% and 136% more, respectively), and more than six times that of E! (550% more). Read more

Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

How CNN Journalists Are Leveraging Newstron for High-Level Reporting

cnn-logo_304x200While many networks are focused on developing client-facing social apps, CNN has created Newstron, an internal platform designed to harness the power of news traveling through digital and social for the benefit of its journalists. The platform is wholly designed and developed by Turner, and has been available to CNN’s editorial staff for over a year.

One of the newest tools introduced within Newstron is StoryTracker, which presents content (from both CNN and outside sources) to editorial users in an easy-to-consume way. According to Michael Koetter, SVP of Media Technology and Development at Turner, the tool drags in video, Instagram posts, text, tweets, URLs, and 10 to 13 different supported objects.The end goal of the platform is to make it easier for CNN journalists to do the initial legwork on a story so that they can direct more of their energy towards high-level reporting.

Read more

‘Next Generation’ Cable Provider ‘Layer3 TV’ Raises $21 Million

Layer 3 TVBoston-based start-up “Layer3 TV” has raised $21 million series A funding in its push to become a “next generation cable provider.”

The network, which hasn’t launched yet, is helmed by cable and technology veterans, including CEO Jeff Binder who founded Broadbus Technologies; Chief of Technology Dave Fellows who served as CTO at Comcast and ATT Broadband; video technology chief Chuck Hasek who was Time Warner Cable’s technology chief; and head of Marketing Eric Kuhn, the former social media guru for CNN and United Talent Agency.

Read more

An inside look at Bravo’s social strategy for ‘Online Dating Rituals of the American Male’

Online-Dating-Rituals-editedFor women, it will provide a glimpse into the male psyche; for men, it will be one Bravo show that they actually don’t mind watching. ‘Online Dating Rituals of the American Male’ premieres on Sunday, March 9 at 10pm EST (before moving to Thursdays on March 13) and each episode will follow two men as they attempt to land a date online. Some men will be seeking wives, while others will be looking for one-night stands.

Bravo’s social strategy will play up the show’s ‘anthropological’ attempt to get to the core of the male psyche. The marketing team will introduce a “What’s Your Dating Species/Which Male Mate Should You Date?” Twitter-based quiz. Users can tweet back answers by selecting 5 hashtags from a “hashtag cloud.” Once tweeted, a reply instantly comes back from @bravotv telling them their Latin species name along with an embedded video that defines their species. Some of the species types include Friendus Alonis (a guy who’s always in the friend zone) and Predatorius Obnoxious (an aggressive player). Read more

On ‘Real Time,’ Bill Maher announces plans to #flipadistrict

real_time_with_bill_maher-show1_9307Friday night on HBO’s ‘Real Time’, Bill Maher pointed out that while Congress has a 13% approval rating, 90% of incumbents are re-elected each term.

On ‘Real Time,” Maher has consistently addressed the subjects of congressional inaction and ineptitude through his monologue, panel, and ‘New Rules’ segments. Perhaps Maher realized the limits of this format, so on Friday night Maher announced that he and his show would attempt to bring about true change in a more direct way:

Read more

Bandwidth, bundles and blackouts mean hard times for the cable industry

86043_86206_2_Image2_cable vs fiber(This is a guest post by Alexis Caffrey (@AlexisCaffrey), a freelance writer with a focus on technology, new media, and design. You can find more of her work at AlexisCaffrey.com).

The cable TV industry may be looking at a big change in the future, according to Cablevision’s CEO Jim Dolan. In an interview with the Wall Street Journal, Dolan stated “there could come a day’ when his company stops offering television service, making broadband its primary offering.” Read more

CNN Aims To Get More Social With Redesigned Site

CNN is planning a major site relaunch for this Fall, and it is putting social sharing at the heart of the new experience. TVNewser has details on what is coming in November here, but we wanted to highlight CNN’s plans for social media on the site.

CNN senior VP of digital KC Estenson acknowledged that while CNN has more traffic than many other news sites, its social sharing is much lower than outlets like The Huffington Post and BuzzFeed. The new site is designed to change that:

Read more

Time Warner Cable launches TWC Central as a social, news, and streaming TV hub for customers

In an effort to further meld social, tv, and broadband, Time Warner recently launched TWC Central – an online hub designed to connect customers to news, entertainment, social networking, and Time Warner’s web products.  TWC Central will replace the Road Runner website, which boasted more than 5.7 million visitors per month. Read more

Are the cable TV walls about to crumble?

In recent days media has been consumed by one Edward Snowden who revealed a Skynet-type infrastructure called Prism that the government is running. At the same time it appears as if traditional cable TV business is gearing up for a Game of Thrones-style war with many “kingdoms” that include Intel, Aereo, Netflix, Hulu, Amazon, YouTube and more. Are the cable TV walls about to crumble? Read more

HuffPost Live teams up with Mark Cuban for cable TV debut

The Huffington Post’s online video channel, HuffPost Live, will soon debut on cable TV: not as it’s own channel, but as a programming daypart on Mark Cuban’s AXS TV. Huffington Post has been trying to get its own cable TV channel for several months, according to a NY Times report, but in the meantime it’s inked a deal to air on AXS TV on weekdays from 10 a.m. to 4 p.m. “(It’s) a way to get on now,” explained HuffPost Live co-creator Roy Sekoff.

Read more