Starz continues to grow in popularity as they get ready to launch more originals than ever before. Michael Bay’s Black Sails, set to launch in January 2014 had a big presence at Comic-Con and has already sparked fan interested in a big way. The pirate adventure, starring Zach McGowan (Jody from Shameless), “centers on the tales of Captain Flint and his men and takes place twenty years prior to Robert Louis Stevenson’s classic ‘Treasure Island.’” The show has even already received a second season order before the first season has aired. Fueled by a social campaign and Comic-Con activation the network has already engaged social TV fans in a big way by showing off why pirates are better than zombies. Read more
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The Blacklist, NBC’s new drama with James Spader had a big presence at this year’s Comic-Con in San Diego. An advanced screening of the show has earned the network an overwhelming amount of positive buzz as the fall TV season draws closer. Here are this week’s insights from Crimson Hexagon. Read more
We’ve written before about Nickelodeon’s Tumblr presence for Legend of Korra (an animated series where series “set in a fictional universe where some people can manipulate, or “bend”, the elements of water, earth, fire, or air) and the fan base they’ve built around Korra Nation. Yesterday, the network not only hosted a success panel at Comic-Con but they even launched a detailed scavenger hunt for the biggest fans in San Diego, using their Tumblr presence. Here are the details. Read more
truTV’s Impractical Jokers are at Comic-Con this year as they get ready for their new season of pranks and the launch of a limited edition Comic-Book. Three of the four Staten-Island born comedians, Q, Joe and Murr hosted a breakfast for press this morning where they discussed how great an experience it has been growing their show with truTV and how important social media and fans are to their job. We learned about the Impractical Jokers app and which platforms the guys like using the most. Read more
Comic-Con is back and Lost Remote has returned for the second year to cover this TV fan phenomenon. Last year we learned about how important Comic-Con is to the TV world from Entertainment Weekly‘s (EW) Lynette Rice. Now the entertainment giant is returning to San Diego with mover coverage than ever before – this time teaming up with a major TV partner. Read more
For this week’s look at social TV with Crimson Hexagon we address the giant TV event that will be happening at the end of this week. San Diego’s Comic-Con has become a must for fall TV marketers to be a part of. Whether it’s a simple booth, major panels, or a giant party – the TV world is trying to reach the world’s uber fans by making a splash at this event. Here’s how Fox’s Sleepy Hollow is generating buzz around their Comic-Con presence. Read more