Last Tuesday, Applebee’s kicked off its Spirited Cuisine menu with a commercial featuring Christian Delpech, a world champion flair bartender who does tricks with food, pans, and knives. In addition to the linear commercial, Applebee’s will have digital versions of Spirited Cuisine commercials with calls-to-action asking fans to challenge Delpech in his next set of tricks by tweeting with the hashtag #SpiritedChef. Read more
To say thank you for a great year, we’re offering 15% OFF any boot camp, in-person course, or online course when you use code MBTHANKU. Choose from any of our exciting upcoming courses, from a copywriting class taught by an industry veteran to a course on Search and Online Marketing. Hurry – offer expires 12/24! Browse our upcoming courses.
“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. Read more
NEXT PAGE >>