Commercials - Lost Remote

A&E launches social competition to make fans part of Duck Dynasty’s marketing

Natan Edelsburg — Tue, 14 May 2013 09:13:28 +0000

The wildly popular Duck Dynasty, A&E’s reality show about the Robertsons, ”the family that runs the duck call fabrication business,” is bringing fans into their mix in the biggest way yet. The initiative, ”Camo Cameo” will give viewers the opportunity to submit their Duck Dynasty fan art via Facebook, Instagram or Twitter, using #CamoCameo. The fan that gets the most votes on their submission will actually earn a walk-on role in a Duck Dynasty TV commercial with the Robertsons, which will premiere later this year. We interviewed Lori Peterzell, VP Brand Strategy & Consumer Marketing at A&E about the exciting new initiative. continued…

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The top social TV commercials: Super Bowl edition

Natan Edelsburg — Wed, 13 Feb 2013 07:16:11 +0000

Between the Super Bowl, Grammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” commercial, featuring senior citizens breaking out of a retirement center in the middle of the night, was tweeted about an amazing 21,700 times since Super Bowl Sunday. The commercial has been running in heavy rotation since, and it won’t be surprising to see it atop the social TV chart during the coming weeks. Noticeably missing it AT&T. Their “It’s Not Complicated” ads have dominated the social TV commercial chart for the past six weeks, and it will be interesting to see whether they can recover a spot on the chart next week. continued…

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Social TV commercials: AT&T on the decline, CGI animals on the rise before the Super Bowl

Natan Edelsburg — Fri, 08 Feb 2013 08:08:40 +0000

If you didn’t know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV’s biggest announcements of the year. Despite having the most tweeted about commercials once again, AT&T saw a 24% decline in chatter compared to last week, as other brands narrowed the gap. It will be interesting to see if AT&T gets back to the #1 spot again, especially with the tendency for brands to run successful Super Bowl commercials months after the big game. On AT&T’s tail this week is Geico, with a popular commercial featuring a CGI pig. Not to be outdone, Kia’s CGI hamsters are back, helping catapult Kia back into the top 10 this week. continued…

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It’s still not complicated: AT&T continues to top social TV commercials chart

Natan Edelsburg — Mon, 28 Jan 2013 23:33:39 +0000

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” continued…

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With Golden Globes boost, Target tops this week’s social TV commercial chart

Natan Edelsburg — Sat, 26 Jan 2013 17:07:12 +0000

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. continued…

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Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Natan Edelsburg — Sat, 19 Jan 2013 14:01:25 +0000

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively. continued…

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‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

Natan Edelsburg — Tue, 15 Jan 2013 21:34:50 +0000

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. continued…

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What happens when KFC brings tailgating indoors via TV? couchgating

Natan Edelsburg — Thu, 10 Jan 2013 00:04:06 +0000

“Friends plus football plus KFC equals couchgating. What’s the square root of that? Original Recipe Bites.” So says one of the “couchgaters” in KFC’s new ad campaign launched with the help of Draftfcb Chicago. With the 2013 NFL Playoffs underway and the majority of Americans watching football from their couches, KFC has introduced the concept of couchgating – the act of tailgating from your couch, with KFC food an integral part of the equation. Here’s how TV is playing a role. continued…

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National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Natan Edelsburg — Mon, 17 Dec 2012 00:51:12 +0000

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. continued…

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Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

Natan Edelsburg — Fri, 14 Dec 2012 02:27:04 +0000

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. continued…

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Jimmy Fallon partners with Lincoln to write Superbowl commercial on social

Natan Edelsburg — Sun, 09 Dec 2012 12:11:22 +0000

Ford’s Lincoln brand is preparing for a major launch and rebranding in 2013. The autobrand’s goal is to make their cars relevant again. They not only bought their first Superbowl spot ever, but have begun scripting that commercial by tapping into Jimmy Fallon’s comedic and social expertise. continued…

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Zombie feeding-frenzy cuts immediately to KFC commercial, social TV reacts

Natan Edelsburg — Mon, 03 Dec 2012 23:02:52 +0000

On this week’s social TV commercials chart from Bluefin Labs KFC rose to the top at the number four spot (a 416% week over week change). KFC saw its largest rise in buzz during the November 25th airing of The Walking Dead when its commercial aired right after an intense Zombie feeding. Here are the full details on this week’s most social TV commercials, provided exclusively to Lost Remote. continued…

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How Apple owns social TV with traditional commercials

Natan Edelsburg — Thu, 15 Nov 2012 00:34:02 +0000

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. continued…

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Celebrity driven ad spots continue to drive most social TV commercials

Natan Edelsburg — Tue, 06 Nov 2012 00:07:53 +0000

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimat ed to have a budget over a billion dollars. Here are the details. continued…

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Pepsi, Target and Paranormal Activity 4 top social TV commercial chart

Natan Edelsburg — Mon, 29 Oct 2012 18:02:16 +0000

As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why. continued…

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