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Connected TV

Why PlayOn thinks you should ditch your cable service

PlayOn_logo-01 (1)In the aftermath of the Supreme Court decision to rule against Aereo, different platforms have been emerging reminding consumers, that Aereo wasn’t the only option. PlayOn , “the media server software from MediaMall Technologies that streams online videos to TVs and mobile devices,” is encouraging consumers to cut the cord and instead purchase their lifetime service for $69.99 (with a Chromecast included so you can access their service on your TV). We spoke with PlayOn’s CEO, Jeff Lawrence about their Chromecast offering and the state of cord-cutting.   Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

How VHX is becoming a major channel on connected TV devices

chromecast-tal-1VHX, the direct-to-fan distribution video platform, recently launched their public-facing product after two years of private beta. They’ve already worked with creators like Dave Grohl, Ira Glass, Aziz Ansari, and Kevin Spacey to sell video content directly to fans and just announced a Chromecast integration, to help make it even easier to watch VHX content on TV. We interviewed VHX Cofounder Casey Pugh about their plans to change the way video content is distributed in a connected TV world. Read more

The TV-Viewing Question Pixie is Attempting to Answer: Why Look Down?

1The Miami Heat were down 10 points to the San Antonio Spurs heading into the fourth quarter of Game 6 of the 2013 NBA Finals, and, down three games to two in the series, the Heat’s season was on the line.

LeBron James had been in a lull up to that point in the game, but then he lost his headband on a dunk with just under nine minutes left to play. Something clicked, and in what is now known as “The Headband Game,” James went on to lead his team to an overtime victory, and then, two days later, to a second straight NBA title.

Kai Bond was watching the game – yet he wasn’t. As James’s headband went flying off, Bond was looking down at his phone. He saw the immediate reaction on Twitter, but he had missed the most pivotal moment of the game.

Just as it had for James, something clicked for Bond.

“That was my ah-ha moment,” Bond told Lost Remote. “Why am I looking down at this feed when I have a giant screen in front of m that’s 50 inches that can easily support getting this content.”

And so began Pixie, Bond’s smart TV app company which is being developed through Samsung’s Accelerator in New York City. Bond, the founder and CEO, gave Lost Remote a demo of the first iteration of Pixie – now available via Samsung’s smart TV app store – and it is clear that as Samsung owners begin installing and using the app, they too will wonder why they were ever looking down. Read more

Highlights from Day 1 of BroadbandTVcon

broadbandtvcon-83The 5th annual BroadbandTVcon is taking place right now in Santa Clara, CA, and boasts an impressive roster of social TV companies and speakers there to talk about the future of second screen, augmented TV, and TV Everywhere. Piksel and Brightcove are Gold Sponsors and Eric Berger, Sony Pictures Television’s Executive Vice President of Digital Networks, and Roy Sekoff, President and Co-Creator of HuffPost Live, are the keynote speakers.

While Lost Remote could not be in attendance, we have been following the conversation closely on Twitter. You can follow along via the #bbtvcon hashtag, and here’s what some of the attendees are talking about on Day 1: Read more

How RelayTV is Making Social TV Even More Social

Features-Screen-StoreThere are a declining number of don’t-dare-talk-to-me-while-I’m-watching shows on TV (Mad Men, Game of Thrones). For all other shows, RelayTV seeks to bring friends watching the same shows closer together.

The platform is a connected TV solution for cable operators and set-top hardware manufacturers designed to make the TV experience more social for users. It allows viewers to see what their friends are watching and then join a virtual living room where they can watch together.

Kye Cheung, CEO of RelayTV, tells Lost Remote that what sets Relay apart from other connected TV companies is that they’re the “first to integrate a “push-to-talk” Voice Chat feature directly into the TV, allowing TV viewers to communicate with their friends during a show through voice in real-time.” Those in other parts of the country, then, no longer have to miss family movie night.

Read more

BrightLine Partners With Millward Brown Digital on Connected TV Advertising Solution

Screen Shot 2014-04-22 at 5.06.30 PMBrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine’s UXTV product currently allows connected TV advertisers to integrate their Facebook or Twitter feeds directly into ads, and measure metrics like brand affinity and purchase intent. Now, BrightLine clients will have access to Millward Brown Digital’s AdIndex, allowing them to more accurately validate the impact of ads.

“With the ‘appification’ of television now clearly underway, BrightLine’s innovative ad products paired with our ad effectiveness insights are key to unlocking the space’s monetization potential for publishers,” said Michelle Eule, SVP, Ad Effectiveness Solutions from Millward Brown Digital.

Advertisers have been continuously demanding ‘web-level’ metrics for TV and cross-platform campaigns, and analytics and research companies are scrambling to offer an honest solution. Last August we wrote about a Nielsen study that found a causal relationship between Twitter usage and linear TV ratings, and in March we wrote about comScore’s “Project Blueprint” -  the company’s first cross-media measurement initiative to measure five screens. Read more