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Cord Cutting

How Mohu is enabling a future for cord-cutters

5b656a8cab214431de81cc43f2cc05faThe future of cord-cutting is now. The trend is happening faster and faster and new companies are emerging as the providers of platforms, technology and devices that can give you the content you want without a hefty cable subscription. One of these companies is Mohu a company that made a name for itself by designing an indoor HD antenna and then made an even bigger name for itself with a successful Kickstarter campaign to bring smart TV tech into the technology. Now, Mohu is moving beyond just antennas and addressing the larger cord-cutting picture, in hopes of being a true resource for all cord-cordcutters. We interviewed Mark Buff, Mohu’s founder and CEO about what they’re up to and what life will be like for cord-cutters in the post-Aereo Supereme Court decision market. Read more

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Podcasting

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If Aereo loses in court, you can try the Winegard FlatWave antenna to get free HD TV

image003While the Supreme Court continues to deliberate on a decision in the Aereo case, consumers and media are continuing to wonder what will happen to cord-cutters if Aereo loses? While there isn’t another service quite like Aereo out there (since they’d of course be in court too right now), there are definitely alternatives to get HD quality free TV from the airwaves. We connected with the Winegard FlatWave antenna team, which is one of the great solutions to still get the content Aereo provides without needing a cable subscription. The “indoor amplified HD antenna” retails at $69.99 and is built for homes that are far away or out of sight from a broadcast tower.  We spoke with Grant Whipple, the Consumer Electronics Product Manager for Winegard about the Aereo case,  his company’s products and how needing old school “rabbit ears” is a myth in today’s digital era. Read more

Is ‘cord-cutting’ happening faster than we thought?

2014-cross-device-video-analysisAs fewer and fewer companies describe themselves as “second screen” apps, it becomes clearer and clearer that for consumers the second screen (or even third and fourth screens) can be interchangeable as content is easily made available across all types of screens. A main driver to this reality is what the industry knows as “cord-cutting”, the act of getting rid of your cable subscription (or for the young ones) never having one to begin with. Circa recently reported on a new study that reveals this is happening more quickly than we thought. Read more