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Digital

Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’

mqdefaultComedy Central yesterday announced a new weekly digital series, ‘CC:Social Scene,’ which will feature improv talent reacting to tweets. The initial run will consist of six episodes and will be hosted by comedian Paul Scheer.

The series, which is sponsored by Redd’s Apple Ale, debuted July 28 on CC.com and the CC YouTube Channel, and will be promoted across Comedy Central’s social channels. Each week, Scheer will ask fans on Twitter to share their thoughts around a topic, which will be the inspiration for improv sketches from an ensemble including Lee Newton, H. Michael Croner, Lilan Bowden, Jacob Womack, Jeff Sloniker and Barak Hardley. The concept is similar to Jimmy Fallon’s popular ‘Late Night Hashtags,’ except viewers will actually see their tweets come to life (and likely with unintended results).  Read more

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#PalinTVShows Trending After Launch of ‘The Sarah Palin Channel’

She took the political world by storm during the election of 2008, and Sarah Palin is now looking to dominate the digital media landscape.

The former VP candidate announced the “The Sarah Palin Channel” last night on Facebook.

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Study: TV Still Dominant, but Digital Becoming More of a Factor

Social-TVA new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers.

The study looked at more than 55,000 Internet users across 50 countries globally. It found 48% who watch TV at night also consume digital content like social media, emails, and shopping online.

The desire to access our favorite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26%) tune into content on their digital devices, in contrast to 14% who switch on their TVs.

Check out the study’s findings visually, courtesy of Quartz.

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NBC News Leverages Digital Following Exclusive Edward Snowden Interview

SnowdenNBC News scored a big exclusive last night as “Nightly News” anchor Brian Williams’ full-hour interview with NSA-leaker Edward Snowden, taped a week earlier in Moscow, aired from 10pm-11pmET (the interview drew close to 6 million).

But the coverage didn’t end on TV, as Williams invited his audience to NBCNews.com for extended coverage from 11pm-midnightET.

Williams hosted a roundtable featuring NBC News correspondents and former U.S. government intelligence officers; the network also leveraged social media to spark conversation around the controversial Snowden.

Over a 36-hour period starting Tuesday, NBC News urged fans to take a stance on Snowden via Twitter, tweeting either hashtag #Patriot or #Traitor. During the actual interview, 500 users voted Patriot, 334 voted Traitor. As of 9amET this morning, it was 59% Patriot (5,966) and 41% Traitor (4,645).

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Yahoo-ABC News Network Maintains Position as Leading Online News Source

abc_news_default_2000x2000_update_16x9t_384For over two years, the Yahoo-ABC News Network has quietly maintained its position as the go-to online news source. Yahoo-ABC News has stayed ahead of its broadcast and cable competition by delivering 2.2 billion page views to 74 million unique visitors in April alone (comScore).

News:

Katie Couric, Yahoo’s new Global News Anchor, had a large presence at the company’s recent NewFront, where she discussed the importance of crowdsourcing, Vines, and GIFs. In her short time at Yahoo, Couric has already been able to snag an exclusive interview with Nigerian finance minister Dr. Ngozi Okonjo-Iweala on the ongoing Boko Haram crisis, and ABC News’ Gloria Riviera delivered digital video reports from the South Korean ferry disaster.The combined network has demonstrated an understanding that digital is just important as linear, and this, in turn, has resulted in users coming back. Read more

New York Times’ Internal Digital Report Reveals Social Media, App Issues

NYTOne of the nation’s most influential papers, The New York Times, has been in the headlines over the last 24 hours, after executive editor Jill Abramson was dismissed.

BuzzFeed has obtained a 96-page internal report, that among other things, tells the story of the paper of record struggling to adapt to changing social media, second screen, and digital trends.

The report says the paper has a problem giving up on second screen platforms not working, like their “Scoop” app, which is a guide to New York City’s best restaurants, bars, events, and experiences. In contrast, the report suggests the NYT Now app has been a success.

The report also sheds light on social media issues: the Times’ Twitter account is run by the newsroom, where as the Facebook account is run by the business side.

More broadly, the report suggests the paper lacks “enough urgency’ to make digital a top priority, both in their practices and hires.

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NBCUniversal Launches Original-Video Initiative for Digital

nbcuniversal_v51The news networks are growing more digital by the day, and now NBCUniversal is launching an original video initiative that will appear across the company’s various digital and video-on-demand platforms.

The series will debut on various NBCU websites and Hulu, featuring series like “Tesla and Twain,” “Last Single Girl,” and “Saturday Night Line.”

“This original, digital-first programming, scaled with the unmatched resources of our company and our production partners, underscores the unparalleled opportunities we can create,” said Linda Yaccarino, President of advertising sales for NBCUniversal. “The combination of digital video alongside television content is extremely powerful and becoming an increasingly important part of the connection advertisers make with consumers.”

“Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients. This year, we’re making a big push to building that bridge,” said Jeff Wachtel, President and Chief Content Officer for NBCUniversal Cable Entertainment.

Another digital series will piggyback off of a former hit NBC show.

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