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Digital

Exclusive: OWN and theSkimm Form Digital Content Partnership

theSkimm-pic-460x261Oprah’s about to #showsomeskimm.

Winfrey’s network, OWN, and theSkimm – a fast-growing daily newsletter with a mostly female subscriber base – will announce tomorrow a digital content partnership.

theSkimm founders Carly Zakin and Danielle Weisberg will appear in a weekly web series called “Things to Know,” based on a section of their newsletter, which will live on Oprah.com and the OWN YouTube channel. Fans will have access to the content beginning tomorrow and new webisodes will roll out every Wednesday for six weeks. The partnership also includes a mid–term election guide and a sweepstakes opportunity.

“This partnership is a great fit for Oprah.com, and comes as we aim to align our platform with unique and growing brands whose voices complements our own,” said Glenn Kaino, SVP of Digital, OWN.  “theSkimm is a relevant, fresh force in the world right now, and we believe both of our audiences will benefit from this collaboration.  This project exposes our work to younger viewers, expanding our presence, while connecting our existing audience to this fast-growing community.”

After two years in operation, theSkimm surpassed 500,000 subscribers in July. As any good content startup does, theSkimm has focused primarily on growing its subscription numbers. Partnerships will continue to be an important revenue source for them, though, and last year attracted the attention of the NBA; in February, the newsletter featured players guest blogging about the NBA All-Star Game.

Oprah’s digital network is a perfect match for theSkimm, especially as it expands its brand with a foray into video. Read more

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Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

Fusion and Maker Studios Partner Up

fusionmakerYesterday, Fusion announced a partnership with Maker Studios, another subsidiary of Disney. Fusion will feature a Maker’s branded block, a series of videos centered around a theme. They’ll launch with a ‘best of 2014′ on Fusion. The Maker block will be:

an unscripted clip series starring top digital and traditional talent, showcasing the best of Maker content. Talent will guide viewers through a curated content experience around specific themes. The blocks leverage the best creator content augmented by original premium production, tailored to distinct audiences. The series aim to reinforce the Maker millennial voice as well as drive engagement through calls-to-action.

As one of the leading online video publishers, Maker Studios will work to leverage Fusion’s digital presence and feature Fusion content on it’s own YouTube channel. You might recognize Maker’s work from “Epic Rap Battles of History” which premieres its fourth season this fall.  Fusion’s Isaac Lee says of the partnership in the release:

Maker has an exceptional track record for identifying talent and content that resonates with millennials in the digital space. We are thrilled to bring some of that content to our television audience. We expect this will be just the beginning of a powerful, dynamic partnership with Maker.

With NHL Deal, GoPro is Changing How We Watch Sports

GoProAdWeek reported yesterday that the NHL and GoPro have struck a deal to feature the camera’s footage throughout the coming season. GoPro, which recently IPO’d, has – along with its stunning technology – gained popularity because of user-generated POV YouTube clips.

Its first-person vantage point lends itself particularly well to helmet sports. Bob Chesterman, the NHL’s SVP of Programming, told AdWeek that the league’s two national TV partners will integrate the GoPro into game telecasts, demonstrating the shooting and skating skills of NHL players.

More from AdWeek:

If a player filmed by GoPro scores this season, NBC or Rogers can illustrate what they saw on the play by cutting to taped footage from the commercial shoot, said Brian Jennings, NHL’s CMO. The league will also feature the POV content on NHL Network and NHL.com, while GoPro will use it on its YouTube channel. Read more

When Viral Video Jumps From Your Second Screen to TV

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Catchy viral videos are often the talk of the second screen. Now it’s moving to the first.

“People want to know when they see these videos, ‘why would he do that, how did they do that?’” Beth Troutman, host of the syndicated viral video talk show “Right This Minute” told Lost Remote in an interview. She was talking about Washington lumberjack Scott Augur, whose expert tree cutting exhibition resulted in both he and his video making the cut to be on-air. “It gives you the story,” she says about having the subject of compelling viral moments on-air.

Vocativ Founder Launches $120 Million Start-Up Fund; Invests in SocialStudios

SocialStudiosMati Kochavi, who founded digital news start-up Vocativ, is adding to his social and digital portfolio in a big way.

The Israeli entreprenuer launched Moonscape Ventures today, a $120 million investment company that will invest in the “Internet of Things, Smart Cities, Big Data and Media Startups,” according to a news release.

As its first signature move, Moonscape has announced a $3.1 million investment in a start-up called SocialStudios, which takes social media data and automatically morphs it into personalized video content. Kochavi’s company, Vocativ, which is a digital news content creator that tells stories from the “deep web,” will be the first company to use SocialStudio’s technology.

Read more

BuzzFeed Makes Major Expansion, Launches ‘BuzzFeed Motion Pictures’

BFBuzzFeed is expanding its brand in the editorial, video, and motion pictures area, the website announced today.

The viral news and video website, known for its listicles, GIFS, and in recent years, original news and reporting, will expand its video division to becomes “BuzzFeed Motion Pictures.” The new film division will focus on producing everything from GIFS to feature films.

Two new teams will be formed; BuzzFeed Live Development will create “mid-form serialized content” that focuses on characters and genres, while the “Future of Fiction” team will “explore the future of long-form, television and trans-media video,” according to the site.

The new motion pictures unit is getting some Hollywood firepower at the onset: producer Michael Shamberg, who produced “Pulp Fiction,” “Get Shorty,” and “Django Unchained,” and actor/comedian Jordan Peele, from Comedy Central’s “Key and Peele,” are joining the unit as advisors.

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Roy Sekoff of HuffPost Live: ‘We Set Out to Expand the Definition of Social TV’

roy“I wake up most mornings simultaneously terrified and inspired,” Roy Sekoff, President and co-creator of HuffPost Live, told Lost Remote.

Why? Because the TV and digital video landscape is changing at “an almost comically rapid pace,” and HuffPost Live is at the forefront of this revolution.

In just the last year, HuffPost Live, which airs from 10am– 6pm ET, Monday through Friday, has seen 86% growth in video views, 287% growth in page views, and in May, won its second consecutive Webby as the Best News and Information Channel.

Where more and more networks are scrambling to create shorter, bite-sized news segments for shorter, bite-sized attention spans, HuffPost Live is seeing average visits of close to 20 minutes long. Every discussion that takes place on HuffPost Live takes place in real time and covers topics ranging from politics, activism and international news to sports, lifestyle, celebrity and everything in between. It is citizen journalism that mixes the objective with the subjective, and more than 22,500 people from 100 countries have been on-air guests, sharing their opinions and expertise via Google Hangouts.

As HuffPost Live begins year three, Lost Remote spoke with Sekoff about how the ‘network’ exemplifies social TV, its rapid growth, and how social media is changing the nature of news and broadcast journalism. Read more

Comedy Central Announces Tweet-Based Digital Improv Series ‘CC:Social Scene’

mqdefaultComedy Central yesterday announced a new weekly digital series, ‘CC:Social Scene,’ which will feature improv talent reacting to tweets. The initial run will consist of six episodes and will be hosted by comedian Paul Scheer.

The series, which is sponsored by Redd’s Apple Ale, debuted July 28 on CC.com and the CC YouTube Channel, and will be promoted across Comedy Central’s social channels. Each week, Scheer will ask fans on Twitter to share their thoughts around a topic, which will be the inspiration for improv sketches from an ensemble including Lee Newton, H. Michael Croner, Lilan Bowden, Jacob Womack, Jeff Sloniker and Barak Hardley. The concept is similar to Jimmy Fallon’s popular ‘Late Night Hashtags,’ except viewers will actually see their tweets come to life (and likely with unintended results).  Read more

#PalinTVShows Trending After Launch of ‘The Sarah Palin Channel’

She took the political world by storm during the election of 2008, and Sarah Palin is now looking to dominate the digital media landscape.

The former VP candidate announced the “The Sarah Palin Channel” last night on Facebook.

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Study: TV Still Dominant, but Digital Becoming More of a Factor

Social-TVA new TNS Connected Life study finds that TV is still the dominant platform of choice, but digital options are becoming an increasing complement for viewers.

The study looked at more than 55,000 Internet users across 50 countries globally. It found 48% who watch TV at night also consume digital content like social media, emails, and shopping online.

The desire to access our favorite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25%) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33%) in mainland China and Singapore and 32% in Hong Kong, where ‘phablets’ are increasingly popular. In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26%) tune into content on their digital devices, in contrast to 14% who switch on their TVs.

Check out the study’s findings visually, courtesy of Quartz.

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