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How France Télévisions dominated the Eurovision Song Contest via social media

The 58th annual Eurovision Song Contest took place in Malmo, Sweden in May. The Contest is one of the world’s longest-running tv shows, and, with 100 million viewers tuning in, it is also one of the most watched. Each country in the competition submits a song, and then votes on the other countries’ songs to determine the most popular one. This year’s winner was Denmark with Emmelie de Forest’s “Only Teardrops.” Despite placing 23rd (out of 26), France had perhaps the most impressive social TV showing of the competing countries. France Télévisions -  the official broadcaster of the Eurovision in France – offered viewers an immersive second screen experience to enhance a final event that lasted 3-plus hours.

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How social TV agency Darewin launched ‘The Walking Dead’ in France with a contagious campaign

Executing a social TV is challenging enough with a brand new season that hasn’t yet been released before in the U.S. Darewin, France’s premiere social TV agency had to deal with launching The Walking Dead in France, at a late time zone, two years after the U.S. launch where probably pirating meant that many had already seen the episodes. We spoke with Darewin founder and CEO Wale Gbadamosi Oyekanmi about launching the first Zombie attack on Twitter, with network NT1. Read more

An inside look at social TV in France

After taking an inside look at social TV in Brazil and Portugal, it’s time to turn our attention to France. Orange is one of France’s biggest cable providers, serving five million subscribers through its IPTV and satellite TV network – a 15.8% increase over last year. Leading this charge is Nicolas Bry, a Senior VP at Orange responsible for the company’s Blended TV product. According to Bry, Blended TV is “designed as a platform accessible to others trough its API,” and is “embedded in a dozen of Orange services after only one year. Orange apps welcome and display social buzz in an environment familiar to the end-user, without the need to install a new app, and over multiple screens: mobile, TV, tablet, PC.” Read more

Have you already watched Downton Abbey season three?

One of the most popular dramas on TV right now is Downton Abbey, the British show that has reinvigorated the possibilities of a period piece. We’ve covered the success this show has had both in the U.S. airing on PBS and across 100 countries where the show has been purchased to air. The third season of the show, taking place post World War I in the roaring 20s, just aired its sixth episode in the UK this Sunday. How can viewers in the U.S. and outside of the UK expect to wait to watch the new season? For over a decade TV fans around the world have been accessing their favorite TV content as they choose. Now, with a global social web it’s no longer acceptable to let the current business models destroy TV for fans. Here are the problems facing the global TV market. Read more

How social TV is changing in Europe

Over the past year we’ve seen some major innovations in social TV come from Europe. From Zeebox, to, to StatsForce.TV and more the use of social platforms by TV companies and the innovation coming from it is increasingly mirroring that of the U.S. One of the biggest conferences in the continent that heavily addressed social TV issues was IBC 2012, which took place earlier this fall in Amsterdam. We interview James Nuefeld about his experience at the conference in Amsterdam and his thoughts on how social TV is changing across the content. Read more