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Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

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Nielsen, Facebook to Partner on Tracking Users’ TV-Viewing Habits

3025932-inline-i-facebook-08Facebook no longer wants Twitter to have all the fun with Nielsen, so the social site is forming its own partnership with the ratings giant.

The Los Angeles Times reports starting in the fall, Facebook will track what TV shows users are watching on their smartphones or tablets, and then send their age and gender information to Nielsen. Once mobile users log into their Facebook apps, the social network will have the ability to secure data on what users are watching on their devices.

The Facebook-Nielsen partnership is part of a stepped-up campaign to get a better glimpse of how people are using computers and mobile devices for their entertainment. It also is intended to bring the art of audience measurement into the digital age. “The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing,” said Cheryl Idell, a Nielsen executive vice president.

The upcoming partnership has some privacy groups irked.

Read more

‘Dateline’ Facebook Contest Winner Goes Behind the Scenes in NYC

Dateline-NBCIn May, after becoming the first newsmagazine to reach one million Facebook likes, ‘Dateline’ hosted a contest on its Facebook page. Entrants would have the opportunity to represent the million during a trip to New York, where they would be able to go behind the scenes with the ‘Dateline’ team. Fans just had to write why they are the most loyal viewer.

Kim T., the contest winner, arrived in New York last week and she and her guest ‘photobombed’ Lester Holt at a taping last night, attended a ‘Dateline’ story meeting, sat in on edits, and cheered on the ‘Dateline’ softball team. The two are documenting their experience on Twitter with hashtag #DivasDoDateline.

Kim created @DatelineDivas, a Twitter account with over 1.3k followers that evolved organically from her interactions with ‘Dateline’ correspondents and loyal fans of the show. BlogHer noted in a 2014 article that ‘Dateline Divas’ was taking “interactive viewing to the next level.” Kim and her group of “divas” live-tweet during the show each week and regularly interact with Keith Morrison and Josh Mankiewicz. Kim also uses her personal Twitter account @kimt205 to tweet poems about her ‘Dateline’ “hobby,” as she puts it, and track Josh Mankiewicz’s ever-changing collection of pocket squares. Read more

Infographic: World Cup Shatters Facebook Engagement Records

FacebookTVThe World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

Reddit Co-Founder at ‘BuzzFeed Brews’: ISP’s Are ‘Trying to Break the Internet’

BuzzFeed BrewsLost Remote was at “BuzzFeed Brews” in New York City last night for an interview between Reddit co-founder Alexis Ohanian and BuzzFeed’s Charlie Warzel.

The interview, which was streamed on Facebook for the first time, touched on net neutrality, congressional ignorance on technology, sexism in the tech industry, and rapid fire word association.

“It can use a mascot, if not a total rebrand,” Ohanian said about the term net neutrality. “It’s a terrible brand.” He also took on Internet service providers. “They are trying to break the Internet…they want your Internet to look like your cable bill,” he added, using a Bing vs. Google sales pitch as an example.

“Well Bing is your default search, but Charlie, for an extra $20 dollars a month, we’ll give you Google,” he said of what ISP’s are trying to do.

Read more

Facebook Fan Communities Building Buzz for STARZ’s ‘Outlander’

outlanderpic-copy__140502200834-575x383During the day Alex Garcia is Global Director of Social at Deloitte Digital in Seattle; at night, he moderates two of the largest Outlander fan communities on Facebook. Garcia is a self-described “Facebook page and group geek” who tends to create pages for things he’s crazy about.

According to Garcia, Facebook pages are more for broadcasting content whereas groups are designed for people to meet each other and has more of a community feel. Garcia moderates the page, “Outlander Fans,” and the group, “Outlander Series Facebook Group.” The page has just over 30,000 likes while the group has over 25,000 members.

Two weeks ago we wrote that, with Outlander, “STARZ has a social TV hit on its hands, and the show hasn’t even started yet,” and Garcia agrees. “Outlander is going to be huge,” Garcia told Lost Remote via email. “It has everything it needs to push it to success: huge communities that create content, fandom, share, and invite and promote what they love.” Read more

BuzzFeed and Facebook’s ‘BuzzFeed Brews’ Partnership Launches Tonight

BuzzFeed BrewsLost Remote will be at “BuzzFeed Brews” tonight to cover the viral content site’s first event partnership with Facebook for tonight’s interview between Reddit founder Alexis Ohanian and BuzzFeed tech editor Charlie Warzel.

Facebook will serve as the primary video content platform for “BuzzFeed Brews,” which is an event interview series BuzzFeed has been doing at local bars for over a year (previous guests include Jerry Seinfeld, Anthony Weiner, Nancy Pelosi, Daniel Radcliffe).

The interview, which starts at 6:30pmET, will stream live on BuzzFeed’s Facebook page, with on-demand clips posting on Facebook after.  “CBS This Morning” will be the broadcast TV partner for the series; the broadcast morning show is producing tonight’s event with their cameras, lighting, and other resources. CTM will also incorporate parts of the event on-air and on their website.

“We’ve seen fantastic sharing and impact with Facebook video, so we’re thrilled to extend our partnership with BuzzFeed Brews and make it easier for our readers to share live video and clips with their friends,” Ashley McCollum, VP of Business Development & Communications for BuzzFeed, tells Lost Remote.

Read more

‘Love & Hip Hop: Atlanta’ and VH1 Aim to Buck Facebook Brand Trends

LovenHipHopIn May we wrote about how Love & Hip Hop: Atlanta (LHH:ATL) was aiming to be the most social TV show of the summer. Well, it’s on its way.

Last week the show gained its 3 millionth Facebook fan, making it the most-liked VH1 show on the social network. 3 million is also more than 6.5 times the size of the actual population of Atlanta. 

The milestone also shows how the VH1 brand continues to grow on Facebook amidst across-the-board brand declines. A recent ‘Simply Measured’ report shows that, between May 2013 and May 2014, the top 10 brands on Facebook saw engagement numbers drop by an average of 40 percent.

Top brands whose engagement declined include Disney (DIS)(down 21.43 percent), Starbucks (SBUX) (down 29.43 percent) and Audi USA (down a stunning 94.77 percent).

This is despite the fact the all of the top 10 brands are generating far more posts to reach their audience. With that in mind, the engagement numbers actually look even worse, the study shows.

VH1 is bucking these trends. In the month since the premiere, LHH:ATL has gained over 800,000 Facebook fans, and VH1 as a whole is up 47% year-over-year in total engagement on its main Facebook account. Read more

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

Remember Those Facebook Media APIs Announced at f8? They’re Now in Use

todayorangeIn April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.

“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more

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