A new study from CitizenNet attempts to quantify the relationship between Facebook “Likes” and TV viewership. The short version: they found a correlation. A 3% boost in “Likes” correlated to a 1% boost in TV ratings. Our sister blog AllFacebook has some of the details:
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Facebook is planning to add hashtags “as a way to group conversations,” reports the Wall Street Journal. “Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up,” the paper reported, pointing out that Facebook’s Instagram already uses hashtags.
Over two years ago, Netflix announced it was going to “regroup” with its Facebook strategy. Then the company decided to wait for Congress to change a 1988 law which prohibited “a video tape service provider” from revealing customer information. With the law changed in January, today Netflix is beginning to roll out its much-anticipated social features powered by Facebook’s social graph. And it goes beyond simply sharing stuff on Facebook.
Facebook is notoriously quiet about its internal numbers, but VP Dan Rose revealed a few TV statistics during his talk at the All Things D conference today. He said they counted 54 million Super Bowl mentions and 20 million for the Grammys. If we assume those numbers were taken over the same time period as Twitter’s reporting, that would mean Facebook’s private conversations outpaced Twitter’s public conversations for the biggest TV events of the year so far. Read more
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