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Facebook Media Hub Highlights Company’s Successful Social TV Partnerships

Screen Shot 2014-09-17 at 1.48.13 PMFacebook yesterday announced Facebook Media, a hub that, according to Director of Media Partnerships Nick Grudin, showcases ‘great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.’

In the past year, Facebook has become the go-to platform for brands advertising on mobile. It has also made major strides to enter the social TV conversation – introducing APIs designed for producers to seamlessly integrate data into telecasts, leveraging Instagram during red carpet events, and creating new products such as the ‘Mentions Box.’

Among the seven categories on Facebook Media is ‘TV,’ which currently includes two success stories (‘Game of Thrones Hosts Season 4 Premiere Event’ and ‘Pepsi IPL Cricket Tournament Integrates Facebook with TV’), one post (‘The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet’), and one best practice (‘Integrate TV with Social Content’). Read more

Mediabistro Course

Multimedia Journalism

Multimedia JournalismStarting September 25, learn how to create interactive packages with photos, audio, and video! Taught by a multiplatform journalist, Darragh Worland will teach you how to come up stories that would be best told in a multimedia format, and create original content for that package using photos, slideshows, and short video and audio pieces. Register now! 
 

Stand Up To Cancer Partners With Facebook to Amplify Message

SU2C_1_onWhite-1Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show - and Facebook was the primary social partner for the telecast.

The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.

“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.” Read more

CBS News Foreign Correspondent Clarissa Ward Hosts Facebook Chat About ISIS

1400502-clarissa-ward-jsw-912a_714904bf9e1264112242dd02f795e4fe Clarissa Ward was in Istanbul recently speaking with a European jihadi who left Syria because of how terror-group ISIS has changed the nature of the war in Syria. Ward – a broadcast journalist – has been covering the war diligently and has spoken to many jihadists in Syria over the past few months.

Taking a break from her on-air and in-the-field duties, Ward today hosted a Facebook Q&A from London to field questions about ISIS, taking people behind the scenes of what it’s like to be a war correspondent and sharing her thoughts on situation.

Some highlights from the chat below, followed by the embedded post:

Read more

VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

Nielsen, Facebook to Partner on Tracking Users’ TV-Viewing Habits

3025932-inline-i-facebook-08Facebook no longer wants Twitter to have all the fun with Nielsen, so the social site is forming its own partnership with the ratings giant.

The Los Angeles Times reports starting in the fall, Facebook will track what TV shows users are watching on their smartphones or tablets, and then send their age and gender information to Nielsen. Once mobile users log into their Facebook apps, the social network will have the ability to secure data on what users are watching on their devices.

The Facebook-Nielsen partnership is part of a stepped-up campaign to get a better glimpse of how people are using computers and mobile devices for their entertainment. It also is intended to bring the art of audience measurement into the digital age. “The world is shifting radically, and so we had to evolve our measurement so that we could capture all of this fragmented viewing,” said Cheryl Idell, a Nielsen executive vice president.

The upcoming partnership has some privacy groups irked.

Read more

‘Dateline’ Facebook Contest Winner Goes Behind the Scenes in NYC

Dateline-NBCIn May, after becoming the first newsmagazine to reach one million Facebook likes, ‘Dateline’ hosted a contest on its Facebook page. Entrants would have the opportunity to represent the million during a trip to New York, where they would be able to go behind the scenes with the ‘Dateline’ team. Fans just had to write why they are the most loyal viewer.

Kim T., the contest winner, arrived in New York last week and she and her guest ‘photobombed’ Lester Holt at a taping last night, attended a ‘Dateline’ story meeting, sat in on edits, and cheered on the ‘Dateline’ softball team. The two are documenting their experience on Twitter with hashtag #DivasDoDateline.

Kim created @DatelineDivas, a Twitter account with over 1.3k followers that evolved organically from her interactions with ‘Dateline’ correspondents and loyal fans of the show. BlogHer noted in a 2014 article that ‘Dateline Divas’ was taking “interactive viewing to the next level.” Kim and her group of “divas” live-tweet during the show each week and regularly interact with Keith Morrison and Josh Mankiewicz. Kim also uses her personal Twitter account @kimt205 to tweet poems about her ‘Dateline’ “hobby,” as she puts it, and track Josh Mankiewicz’s ever-changing collection of pocket squares. Read more

Infographic: World Cup Shatters Facebook Engagement Records

FacebookTVThe World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

Reddit Co-Founder at ‘BuzzFeed Brews’: ISP’s Are ‘Trying to Break the Internet’

BuzzFeed BrewsLost Remote was at “BuzzFeed Brews” in New York City last night for an interview between Reddit co-founder Alexis Ohanian and BuzzFeed’s Charlie Warzel.

The interview, which was streamed on Facebook for the first time, touched on net neutrality, congressional ignorance on technology, sexism in the tech industry, and rapid fire word association.

“It can use a mascot, if not a total rebrand,” Ohanian said about the term net neutrality. “It’s a terrible brand.” He also took on Internet service providers. “They are trying to break the Internet…they want your Internet to look like your cable bill,” he added, using a Bing vs. Google sales pitch as an example.

“Well Bing is your default search, but Charlie, for an extra $20 dollars a month, we’ll give you Google,” he said of what ISP’s are trying to do.

Read more

Facebook Fan Communities Building Buzz for STARZ’s ‘Outlander’

outlanderpic-copy__140502200834-575x383During the day Alex Garcia is Global Director of Social at Deloitte Digital in Seattle; at night, he moderates two of the largest Outlander fan communities on Facebook. Garcia is a self-described “Facebook page and group geek” who tends to create pages for things he’s crazy about.

According to Garcia, Facebook pages are more for broadcasting content whereas groups are designed for people to meet each other and has more of a community feel. Garcia moderates the page, “Outlander Fans,” and the group, “Outlander Series Facebook Group.” The page has just over 30,000 likes while the group has over 25,000 members.

Two weeks ago we wrote that, with Outlander, “STARZ has a social TV hit on its hands, and the show hasn’t even started yet,” and Garcia agrees. “Outlander is going to be huge,” Garcia told Lost Remote via email. “It has everything it needs to push it to success: huge communities that create content, fandom, share, and invite and promote what they love.” Read more

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