Lost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more
Facebook and Instagram will be an active social platform for this Sunday’s Oscars. ABC News and Facebook have an exclusive partnership for the awards ceremony, and ABC plans to integrate both platforms into their pre-show, real-time, and post-game coverage.
Here’s what to expect:
- Facebook questions asked to all nominees.
- Facebook data to analyze which movies are “winning” heading into the event and which celebrities fashion choices are buzz-worthy.
- “I forgot to thank” backstage camera where winners will take Instagram photos that upload to “Good Morning America’s” Instagram account. Stars will get the chance to hold up “I forgot to thank” signs and fill in their answers.
- InstaShorts: 15 second short films made by film students parodying the nominated films.
- “InstaGlam your watch party” will feature tips for throwing a great party advised from the fashion social network.
- Q &A on Facebook with entertainment and fashion experts.
- “Facebook Fishbowl”: a literal fishbowl filled with fan Facebook questions from various pages, printed out, and put into the bowl for celebrities to answer.
Injury-plagued all year, Seahawks receiver Percy Harvin’s 87-yard kickoff return at the beginning of the second half topped the night on Facebook. Next was Jermaine Kearse catching a 23-yard touchdown pass to extend Seattle¹s lead 36.
Super Bowl MVP Malcom Smith intercepting Peyton Manning and returning it for a touchdown in the second quarter was the third most buzzed about moment, followed by conclusion of the game and the Seahawks rushing onto the field, Broncos wide receiver Demaryius Thomas scoring Denver’s first and only touchdown.
President Obama’s fifth State of the Union address generated a lot of buzz on social—and even threats after between a Congressman and a reporter—with Facebook serving as a hub for political junkies.
The president’s impassioned theme of enhancing opportunity for all Americans totaled 6.6 million interactions, which consists of mentions, comments, and likes, with 3.6 million unique people commenting.
Obama’s call for equal pay for women notched the top spot in terms of buzz, followed by his calling for Congress to “give America a raise” in the form of raising the minimum wage. Read more
Last night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:
“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.
“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.
In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity. Read more
The Golden Globes were filled with great moments on social media, and Facebook tracked the top five buzzworthy moments for Lost Remote.
“Breaking Bad’s” Bryan Cranston‘s first Golden Globes win in five nominations was the most buzzed about moment.
Next was Jared Leto—whose been missing from the silver screen for years—winning Best Supporting Actor for his role in “Dallas Buyers Club.”
Jacqueline Bisset was generated the third most amount of conversation for winning Best Supporting Actress for “Dancing on the Edge.”
According to the Journal’s report, Snapchat is not currently on the market.
Evan Spiegel, Snapchat’s 23-year-old co-founder and CEO, will not likely consider an acquisition or an investment at least until early next year, the people briefed on the matter said. They said Spiegel is hoping Snapchat’s numbers – of users and messages – will grow enough by then to justify an even larger valuation, the people said.
According to the report, this is the second time Facebook attempted to buy Snapchat, previously offering over $1 billion, and coming back in recent weeks with the all cash offer, which would have doubled the amount it paid for Instagram in 2012.
Snapchat declined comment on the report.
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