Facebook last Tuesday released a host of Top 10 lists looking back at the most talked-about events, entertainers, and topics on the social network in 2014. ‘Game of Thrones’ topped the TV show list, and social TV staples such as ‘Orange is the New Black’ and ‘The Walking Dead’ comprised the rest of the Top 3. Still, other shows such as ‘The Big Bang Theory’ (though its linear ratings are through the roof) and ‘Downton Abbey,’ not often mentioned as social TV staples were also part of the Top 5.
Say what you will, critics, but fan fiction and recaps are a real business. And a lucrative one at that. Just ask Tobi Bauckhage, co-founder and CEO of Moviepilot. The publishing platform gives fans a space to write about movies, directors, TV shows. They host most of the content on Facebook channels; they have 28 million Facebook fans across multiple channels and 60 million monthly visits. The TV channel, which you can see here, posts about everything “Walking Dead,” “American Horror Story,” and “Doctor Who” recently — shows you can really geek out on.
Bauckhage is a bit of a nerd himself and gets a kick out of empowering fans. He says:
We’re really trying to balance out what kind of content comes from our fans and what we write ourselves…We want to enable even the guy that can’t write that well, so there are a lot of articles that might never make it on the Facebook page. We also started to put some of the contributors that were regular and performing well on social and we have a few of them on payroll.
Recently his team reached out to a contributor, “a real expert,” according to Bauckhage, that had been posting regularly every day and had gone silent. It turned out that the teen had exams that week and his parents took away his Playstation — which he had been using to file his articles. Read more
Earlier this week, World News Tonight and its new host David Muir began seeding minute-long news segments on Facebook. According to Bloomberg, “The Facebook program will feature three or four topics, often focused on a statistic or photo that caught the news team’s interest.”
NowThis News (which has teamed up with NBC News) popularized shorter, mobile-friendly news segments, which allows them to attract younger – and less patient – viewers. It used to be that networks would try to get their linear viewers to like them on Facebook for follow them on Twitter. Now, it is the reverse: networks are trying to build audiences online and then move them to linear.
What are you obsessed with right now? When it comes to television shows, The Hollywood Reporter and Facebook have teamed up to find out. Yesterday, THR launched their “TV Obsession Index” which sources from Facebook to rank the shows that have you talking.
Nick Grudin, Diretor of Media Partnerships at Faceboook said in a statement:
The aggregate conversation happening about TV on Facebook creates a new and valuable window into the programming that audiences are excited about and moved by. The Hollywood Reporter has the unique editorial insight to put this data into context for the industry.
It’s also interesting to note that most of the shows on THR’s rankings weren’t number ones on the Nielsen Twitter ratings last week. There’s something about live, reality TV events that get Twitter rolling, while people seem to be sharing about things they actually like on Facebook. This is something that ListenFirst is also tracking with their Digital Engagement Index for brands and Digital Audience Ratings which combs all platforms (except Twitter because of their relationship with Nielsen) for chatter. Those ratings are published weekly in Variety.
November is Native American Heritage Month, and ‘Rebel Music: Native America’ will focus on the stories of four Native American activists and musicians and how they use art to address community issues.
“We’re so excited and proud to launch ‘Rebel Music: Native America’ on MTV’s Facebook page, bringing poignant, original long-form content directly to our largest social community,” said Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV. “We look forward to a rich and timely social conversation ensuing as we both celebrate and reflect on Native American Heritage month.”
Following the premiere of the show on Facebook premiere, ‘Rebel Music: Native America’ will then air on mtvU, MTV2, Centric, Epix 2 and Epix.com. It will also be made available free for download or streaming on iTunes, Hulu, Amazon Instant Video, Google Play, Verizon Flexview, and Xbox Video.
The remaining five documentaries that make up the second season of Rebel Music will premiere in the spring of 2015 and will feature stories from Iran, Myanmar, Senegal, Turkey, and Venezuela.
Sometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.
BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:
On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.
Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA: Read more
HBO’s new eight-part documentary ‘Foo Fighters: Sonic Highways’ premieres on the network tomorrow night at 11:00pm EST. The series – directed by Foo Fighters frontman Dave Grohl – will explore America’s rich music history, taking viewers to different cities across the country.
Immediately following the premiere, the Foo Fighters will perform at Chicago’s ‘The Cubby Bear’ and the concert will be streamed live on the HBO Facebook page. For Facebook users without HBO access, tomorrow night is your night, as the concert will be only be available afterwards on HBO platforms.
This announcement was made a day before HBO CEO Richard Plepler said that the premium cable network would begin offering a stand-alone streaming service in 2015. Both announcements demonstrate how ambitious the network is in a continuously crowding content space.
October is Breast Cancer Awareness Month, and TODAY got things started with a host of on-air and Facebook-based initiatives.
To kick things off, TODAY changed their profile picture, altering the logo from its signature orange to pink (they also did this on air). Then, Joan Lunden, TODAY’s special correspondent during National Breast Cancer Awareness month was in the #OrangeRoom participating in a Facebook Q&A. One fan suggested that the Orange Room – TODAY’s social media zone – be renamed the Pink Room this month. Lunden’s response? “Good call. I’ll put in the request!”
TODAY also asked fans to submit #PinkPower photos, showing who they were supporting by wearing pink. So far, over 600 pictures have been submitted.
Even in death, Joan Rivers is getting her say. Well, by accident.
TMZ reports on Rivers’ Facebook post from this morning (to the right), since deleted, which describes the new iPhone 6 as a “great product.”
TMZ suspects the post was the result of a pre-negotiated deal between Apple and Rivers before her death. Lesson for social media editors: always check your scheduled posts!
Tonight, E! Entertainment will air a special 90-minute episode of Rivers’ former program, “Fashion Police.” This episode will be titled “Celebrating Joan,” airing at 8pmET. Joan’s daughter, Melissa, will appear on the program.
NEXT PAGE >>