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MTV’s ‘Rebel Music: Native America’ to Premiere Exclusively on Facebook

RebelMusicNativeAmerica-900x617Today at 4pm EST, MTV will debut the second season of Rebel Music exclusively on its Facebook page. This will mark the first time that MTV has premiered a show on the social network.

November is Native American Heritage Month, and ‘Rebel Music: Native America’ will focus on the stories of four Native American activists and musicians and how they use art to address community issues.

“We’re so excited and proud to launch ‘Rebel Music: Native America’ on MTV’s Facebook page, bringing poignant, original long-form content directly to our largest social community,” said Tom Fishman, Vice President of Content Marketing and Fan Engagement for MTV. “We look forward to a rich and timely social conversation ensuing as we both celebrate and reflect on Native American Heritage month.”

Following the premiere of the show on Facebook premiere, ‘Rebel Music: Native America’ will then air on mtvU, MTV2, Centric, Epix 2 and Epix.com. It will also be made available free for download or streaming on iTunes, Hulu, Amazon Instant Video, Google Play, Verizon Flexview, and Xbox Video.

The remaining five documentaries that make up the second season of Rebel Music will premiere in the spring of 2015 and will feature stories from Iran, Myanmar, Senegal, Turkey, and Venezuela.

 

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

BumeBox: Twitter and Facebook Chats Aren’t So Bad

bumeboxflowSometimes it’s best to admit when you’re wrong. After a rant last week about Twitter chats, Jon Fahrner, CEO of BumeBox, reached out to me to tell me that there was in fact “a better way,” something I asked for in my post. That’s what you get for ranting before you research.

BumeBox hosts Q&A’s through social media for major media companies and celebrities, fixing most of the problems I have with them. They filter through the spam and nonsense and organize the questions and answers chronologically and together so you’re not clicking through individual tweets to find out why Anna Paquin just said “YES!” You can see a a transcript of some recent chats here and here. Tell me more, Fahrner:

On the backend, what a lot of us aren’t aware of because we’re all users, is that celebrities get bombarded with these questions and it’s a really stressful experience for them. Imagine if 10,000 people texted you at the same time and they’re all sitting there waiting for an answer. How would you even begin to know who to address? So we created a moderation tool on the backend that allows for the celebrities to drive down more high value questions, it allows them to search the questions, or see when someone with a large followers comes in , so their answers come in more of a steady cadence.

Facebook has been getting into the Q&A game, too, and BumeBox was recently selected to use their management tools to optimize chats on that platform, as well. Same idea, same filtering, same backend for the artists and celebs and television show casts. Fahrner addressed some of my other burning questions about Q&A’s, too, like “what’s the point anyway?” Apparently, it’s sort of in our pop culture DNA:  Read more

Foo Fighters Concert to Be Streamed on HBO’s Facebook Page

HBO’s new eight-part documentary ‘Foo Fighters: Sonic Highways’ premieres on the network tomorrow night at 11:00pm EST. The series – directed by Foo Fighters frontman Dave Grohl – will explore America’s rich music history, taking viewers to different cities across the country.

Immediately following the premiere, the Foo Fighters will perform at Chicago’s ‘The Cubby Bear’ and the concert will be streamed live on the HBO Facebook page. For Facebook users without HBO access, tomorrow night is your night, as the concert will be only be available afterwards on HBO platforms.

This announcement was made a day before HBO CEO Richard Plepler said that the premium cable network would begin offering a stand-alone streaming service in 2015. Both announcements demonstrate how ambitious the network is in a continuously crowding content space.

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TODAY Kicks Off Breast Cancer Awareness Month With Great Facebook Activations

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October is Breast Cancer Awareness Month, and TODAY got things started with a host of on-air and Facebook-based initiatives.

To kick things off, TODAY changed their profile picture, altering the logo from its signature orange to pink (they also did this on air). Then, Joan Lunden, TODAY’s special correspondent during National Breast Cancer Awareness month was in the #OrangeRoom participating in a Facebook Q&A. One fan suggested that the Orange Room – TODAY’s social media zone – be renamed the Pink Room this month. Lunden’s response? “Good call. I’ll put in the request!”

TODAY also asked fans to submit #PinkPower photos, showing who they were supporting by wearing pink. So far, over 600 pictures have been submitted.

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Joan Rivers’ Facebook Page Posts About iPhone 6

RiversEven in death, Joan Rivers is getting her say. Well, by accident.

TMZ reports on Rivers’ Facebook post from this morning (to the right), since deleted, which describes the new iPhone 6 as a “great product.”

TMZ suspects the post was the result of a pre-negotiated deal between Apple and Rivers before her death. Lesson for social media editors: always check your scheduled posts!

Tonight, E! Entertainment will air a special 90-minute episode of Rivers’ former program, “Fashion Police.” This episode will be titled “Celebrating Joan,” airing at 8pmET. Joan’s daughter, Melissa, will appear on the program.

Facebook Media Hub Highlights Company’s Successful Social TV Partnerships

Screen Shot 2014-09-17 at 1.48.13 PMFacebook yesterday announced Facebook Media, a hub that, according to Director of Media Partnerships Nick Grudin, showcases ‘great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.’

In the past year, Facebook has become the go-to platform for brands advertising on mobile. It has also made major strides to enter the social TV conversation – introducing APIs designed for producers to seamlessly integrate data into telecasts, leveraging Instagram during red carpet events, and creating new products such as the ‘Mentions Box.’

Among the seven categories on Facebook Media is ‘TV,’ which currently includes two success stories (‘Game of Thrones Hosts Season 4 Premiere Event’ and ‘Pepsi IPL Cricket Tournament Integrates Facebook with TV’), one post (‘The 2014 Emmy Awards: Stars Answer Fan Questions on the Red Carpet’), and one best practice (‘Integrate TV with Social Content’). Read more

Stand Up To Cancer Partners With Facebook to Amplify Message

SU2C_1_onWhite-1Stand Up To Cancer (SU2c) aired Friday night on ABC, CBS, FOX, NBC, and more – with each of these networks donating one hour slots of simultaneous commercial-free television for the show - and Facebook was the primary social partner for the telecast.

The entertainment world came together to support cancer research and collaborative medical trials, and to raise awareness. Katie Couric hosted the start-studded show, which included performances by The Who and Lupe Fiasco, and many A-listers in attendance.

“Our partnership with Stand up to Cancer lets celebrities and viewers at home engage personally, in real time, the same way we see people connect with their friends every day on Facebook,” Nick Grudin, Director of Media Partnerships for Facebook, tells Lost Remote. “Tonight’s telecast represents the evolution of the traditional phone bank, using Facebook to connect stars with fans throughout the show, and to amplify every voice building awareness and support for cancer research.” Read more

CBS News Foreign Correspondent Clarissa Ward Hosts Facebook Chat About ISIS

1400502-clarissa-ward-jsw-912a_714904bf9e1264112242dd02f795e4fe Clarissa Ward was in Istanbul recently speaking with a European jihadi who left Syria because of how terror-group ISIS has changed the nature of the war in Syria. Ward – a broadcast journalist – has been covering the war diligently and has spoken to many jihadists in Syria over the past few months.

Taking a break from her on-air and in-the-field duties, Ward today hosted a Facebook Q&A from London to field questions about ISIS, taking people behind the scenes of what it’s like to be a war correspondent and sharing her thoughts on situation.

Some highlights from the chat below, followed by the embedded post:

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VMAs Bests Emmys on Facebook with Triple the Engagement

vma-2014For the past week, the social conversation has centered on the VMAs and Emmys, which aired on back-to-back nights. Each had its share of buzzworthy moments, from Beyonce’s VMA performance (followed by a Jay-Z and Blue Ivy appearance) to Billy Crystal’s tribute to Robin Williams during last night’s Emmys

But which awards show captured the attention (and engagement) of Facebook users? Sunday night’s VMAs saw 13 million people with over 30 million interactions; 6.2 million people had 10.9 million interactions related to the Emmy Awards last night.

While the VMAs trumped the Emmys on Facebook, the Emmys improved compared to last year’s numbers. For the 2013 Emmys, 4.8 million people had 7.1 million interactions around the 2013 Emmy Awards. Read more

Seinfeld Participates in Facebook Q&A to Promote ‘Comedians in Cars Getting Coffee’

comedians-in-cars-getting-coffee-597x325Jerry Seinfeld’s eponymous show ended in 1998, and, “yada,yada, yada” he now stars in one of the most successful web series of all time.

To promote ‘Comedians in Cars Getting Coffee’ (CICGC), Seinfeld dropped by Facebook’s New York office last week to take part in a Q&A with fans on the CICGC page. In January, he did a very successful Reddit AMA. During the Facebook Q&A, he answered fan questions about his first car, road rage, and his sneaker collection, among others.

When asked whether he “enjoyed working with Crackle more than going through a traditional network,” Seinfeld replied: “Yes, Crackle has been heaven for us. They only support and never interfere and that is an artists dream.”

Showrunners and actors are expressing this sentiment more and more since Netflix introduced its paradigm-shifting ‘House of Cards.’ Of course, ‘House of Cards’ is not a web series, but it can certainly be attributed with opening the flood gates for successful examples of original content outside of linear.

Below is a selection of Seinfeld’s best answers from the Q&A, including a hint that hit guests may be returning in the future and that ‘Napolean Dynamite’ is his favorite comedy movie of the past 15 years. Read more

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