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Mark Zuckerberg on Exploring New Platforms Not ‘All Tied to Facebook Identity’

facebooktvbigFacebook founder and CEO Mark Zuckerberg tells The New York Times the social network is fine with its different entities–like Instagram and WhatsApp–not being instantly linked with Facebook.

One of the things that we’re trying to do with Creative Labs and all our experiences is explore things that aren’t all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities. I think you should expect to see more of that, where apps are going to be tied to different audiences that you can share
with.

He also talks about Facebook’s adaptation for mobile.

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Mediabistro Event

TVNewser Show Coming to NYC on April 29!

TVNewser ShowThe TVNewser Show Seminar & Media Job Fair will explore the way TV business and technologies are changing through informative panels and discussions with industry experts. Attendees will also have the opportunity to network with other like-minded professionals at the event's exclusive media job fair. Register before midnight on April 28 to save on on-site pricing!

Esquire Network’s ‘Lucky Bastards’ Debuts on Facebook Ahead of TV Premiere

We’ve seen networks premiering shows via apps before their traditional TV debuts, and now Esquire Network is hoping to get a lot of “likes” as it premieres “Lucky Bastards” on Facebook before its TV premiere tomorrow at 10pmET.

The premiere episode of the show, which follows the true story of six male entrepreneurs living it up in New York City, is up on Facebook now.

“We know that Esquire Network’s audience consumes entertainment content across multiple platforms throughout their day,” Deena Stern, SVP for Marketing & Digital at Esquire Network, tells Lost Remote. “And we think that ‘Lucky Bastards’ is filled with buzz worthy, water-cooler and social media-worthy moments, so we offered the premiere episode to our Facebook fans prior to its April 16 television premiere.”

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‘The Good Wife’ Star Holds Facebook Live Chat After Shocking Death of Male Star

If you haven’t watched last night’s “The Good Wife,” don’t read further, because the show gave its fans a not-so-good shocker, killing off leading male character, Will Gardner, played by Josh Charles.

Gardner was gunned down in the courtroom, leaving fans reeling. To soothe their anguish, the show’s creators sent a message to the fans, while star Julianna Margulies hosted a Facebook live chat with them.

Unsurprisingly, most of the social users’ comments and questions revolved around Will.

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It’s a Selfie-Off Between Ellen Degeneres and…General Colin Powell

The selfie revolution is officially underway, and former U.S. Secretary of State General Colin Powell posted a response to Ellen Degeneres‘ now epic Oscars selfie with his own up close-up taken 60 years ago.

Lost Remote prediction: keep your eye on selfie app CamMe, which has created buzz as of late and might blow up alongside the selfie craze.

11.1 million people had over 25.4 million interactions about the Oscars on Facebook

Screen Shot 2014-03-03 at 11.07.48 AMLost Remote just received data from Facebook about social activity from last night’s Oscars. While Twitter clearly made it deeply into the story line of the show (and generated a record breaking tweet), Facebook was of course still a social TV powerhouse for the TV event. Here are the details. Read more

Facebook and Instagram Oscars Plans

86th_Academy_Awards_posterFacebook and Instagram will be an active social platform for this Sunday’s Oscars. ABC News and Facebook have an exclusive partnership for the awards ceremony, and ABC plans to integrate both platforms into their pre-show, real-time, and post-game coverage.

Here’s what to expect:

    • Facebook questions asked to all nominees.

    • Facebook data to analyze which movies are “winning” heading into the event and which celebrities fashion choices are buzz-worthy.

    • “I forgot to thank” backstage camera where winners will take Instagram photos that upload to “Good Morning America’s” Instagram account. Stars will get the chance to hold up “I forgot to thank” signs and fill in their answers.

    • InstaShorts: 15 second short films made by film students parodying the nominated films.

    • InstaGlam your watch party” will feature tips for throwing a great party advised from the fashion social network.

    • Q &A on Facebook with entertainment and fashion experts.

    • “Facebook Fishbowl”: a literal fishbowl filled with fan Facebook questions from various pages, printed out, and put into the bowl for celebrities to answer.

Even in a Blowout, Facebook’s Top Super Bowl Moments Were All About The Game

Super Bowl New York FootballEven during a historic blowout, Facebook drew 50 million people and had more than 185 million interactions related to the Super Bowl last night.

Injury-plagued all year, Seahawks receiver Percy Harvin’s 87-yard kickoff return at the beginning of the second half topped the night on Facebook. Next was Jermaine Kearse catching a 23-yard touchdown pass to extend Seattle¹s lead 36.

Super Bowl MVP Malcom Smith intercepting Peyton Manning and returning it for a touchdown in the second quarter was the third most buzzed about moment, followed by conclusion of the game and the Seahawks rushing onto the field, Broncos wide receiver Demaryius Thomas scoring Denver’s first and only touchdown.

Facebook Top State of the Union Moments

SOTU 304President Obama’s fifth State of the Union address generated a lot of buzz on social—and even threats after between a Congressman and a reporter—with Facebook serving as a hub for political junkies.

The president’s impassioned theme of enhancing opportunity for all Americans totaled 6.6 million interactions, which consists of mentions, comments, and likes, with 3.6 million unique people commenting.

Obama’s call for equal pay for women notched the top spot in terms of buzz, followed by his calling for Congress to “give America a raise” in the form of raising the minimum wage. Read more

Trending on Facebook: the 2014 Grammys

Facebook-LogoLast night’s Grammys drew 28.5 million viewers – its second-largest audience in 21 years – and a little less than a fifth of those viewers were talking about the show on Facebook. 6.3 million people interacted with the social network over 13.5 million times. According to Facebook, the top five moments driving the conversation were:

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Facebook and Instagram Teaming Up With NBC for Sochi Olympics

Facebook-LogoAfter teaming up during the 2012 London Olympics, NBC and Facebook/Instagram are joining forces again for the 2014 Sochi Olympics in Russia.

“Building off of our successful collaboration for the London Olympics, we have expanded our relationship to better serve Olympic fans’ insatiable appetite for Games’ content,” said Gary Zenkel, President, NBC Olympics.

“Our partnership will help NBC Olympics to use the Facebook and Instagram platforms to connect directly with their viewers to enhance the viewing and digital experiences,” said Justin Osofsky, VP, Partnerships and Operations at Facebook.

In a first, NBC Olympics will premiere video content on Facebook. They launched the first of a series of features today, which tells the story of how America’s top short track speed skater, J.R. Celeski, bonded with Seattle rapper Macklemore over overcoming adversity. Read more

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