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Facebook Apps

3 Predictions for How Facebook’s Paper Will Impact Social TV

3025932-inline-i-facebook-08Two weeks ago Facebook launched Paper, its latest and biggest splash in the standalone mobile app space. Many major tech sites hyped the launch and The Verge went as far as to title its piece on the app, “With Paper, Facebook just blew its own iPhone app out of the water…” Still, it remains to be seen whether Facebook members download the app and continue to use it.

In Brad Stone’s and Sarah Frier’s recent profile of Mark Zuckerberg for Bloomberg Businessweek, the authors describe an all-hands meeting at Facebook in 2012 where Zuckerberg declared that the company would be “mobile first.” Stone and Frier continue: Read more

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Social Media 101

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ABC Family Launches ‘Pretty Little Answers’ App

Pretty Little LiarsIn the buildup to its “Pretty Little Liars” January 7 return, ABC Family launched Pretty Little Answer Ball Facebook app on Christmas Eve.

The app will give fans the chance to unlock content and win a trip to the set of the show.

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How Offerpop helped make ‘Ru Paul’s All Star Drag Race’ and ‘Jersey Shore’ more social

Offerpop, describes its servies as a way to “run best-of-breed social campaigns, optimize posts, and get actionable fan data – all from one platform.” This fall Viacom Media Networks’ Logo channel and MTV leveraged their popular apps to help take the already extremely social Ru Paul Drag Race and the final season of Jersey Shore to a new level of social TV success. Read more