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Fall TV

‘Scandal’ a Runaway Ratings and Social Success During ‘Premiere Week’

AmobeeLogo4803601“Premiere Week” began in earnest last Monday – and is still ongoing – as favorite shows return and pilots enter the Fall TV lineup. Amobee Brand Intelligence, which measures not only what was said on social but was seen by audiences across mobile and across social, provided us with the numbers of the top 10 most consumed shows last week.

In terms of total consumption around the TV shows premiering between Sunday September 21 and Thursday September 25, social media favorite and ratings darling ‘Scandal’ had the most consumption, while the return of NBC’s ‘The Voice’ had just 50% as much consumption. ‘Gotham,’ the Batman prequel had 34% as much consumption, but was most consumed new show.

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Fall TV Fail: NBC’s Marketing Wednesdays All Wrong

wcwIf NBC is thinking about winning over women on Wednesday nights, it might want to rethink its strategy. “The Mysteries of Laura,” a new Debra Messing show about a tightly wound cop trying to be a good mom premiered last night, upsetting critics and fans.

Next week, it will open for Chicago P.D. and Law and Order: SVU — both of which have strong social media followings.

Marketing the lineup as #WCW just feels weird. “Women Crush Wednesday” is problematic for many reasons, the first of which is that it’s juvenile. Either you are targeting middle school girls with Instagram accounts for your Wednesday night lineup, or you’re trying to emulate ABC’s Shondaland Thursdays and have totally missed the mark. Neither situation is ideal or makes sense.

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‘New Girl’ Episodes Finally On Netflix

For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.

Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.

Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.

Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.

Fall Social TV Preview: A Comprehensive List of Who to Follow on Instagram

Instagram-Logo-Vector-ImageFall TV is back and perennial favorites along with highly anticipated newcomers like ‘Happyland’ and ‘Selfie’ are gearing up on social.

Fans will be looking to interact with their favorite shows beyond just the network’s and show’s official presence, and so Instagram put together a comprehensive list of the handles of actors’ on this fall’s hottest shows:

Who to Watch in Fall 2014 TV

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Infographic: How Did Miss America Perform Against Sunday Night Football on Twitter?

miss-americaFor (the subset of) Americans not watching Sunday Night Football, ‘Miss America’ was airing on ABC. Although down in linear ratings 25% year-over-year, Miss America had a big night on social. For more on how the pageant compared to Sunday Night Football – the night’s usual ratings winner – some insights from StatSocial, followed by an infographic for each event:

Miss America: 

- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.

- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.

Sunday Night Football: 

-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.

- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.

- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.

Mixed Social Reactions to ‘The View’ Premiere

theviewThis morning, “The View” kicked off a new season, with a whole new lineup. Whoopie, Rosie O’Donnell, Rosie Perez and Nicole Wallace have taken over the coffee table and fans were not really feeling it.

Biggest complaints were about the new format:

Many complained about the new hosts, although Rosie Perez was an all around favorite.

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This Week’s Top 5 Viral TV Clips: Fall TV Preview Edition

5by_mobile_app_screenshot_304x200In this Friday’s installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week are clips from recently-returned or about-to-return shows including ‘The Walking Dead,’ ‘Homeland’,  and the cult favorite ‘Trailer Park Boys.’ For more on the videos selected, Theo Tabah, 5by’s Head of Content:

As summer comes to a close and school is back in session, the question “what show should I watch?” is more prevalent than ever. Fear not, 5by and the social scene have your back. Here are new shows you should be tuning in to, and what’s breaking ground across all social channels this month.
In the next three weeks, keep your eyes peeled for The Walking Dead, Tim and Eric, and Homeland. All set to make their season debuts between now and early October, the collective anticipation for the three shows has America on the edge of their seats. All very different in subject matter, but each incredible in their own respect. If you can’t stand the wait, Trailer Park Boys is the show to tune into now. In it’s 8th season, TPB has been released on Netflix for binge-watchers to indulge in. The gritty, Eastern Canadian mocumentary has now made it’s way into mainstream America and it’s picking up steam with the press. Recent appearances on Jimmy Kimmel and Mashable to promote their show has proven to be highly successful.
Across daytime television, Ellen is back and she wasted no time getting back into the viral video game. Almost instantly she released a video of herself transposed in Nicki Minaj’s ‘Anaconda’ video, and in only two days, it amassed over 3.5 million views. Ellen, we missed you. Needless to say, there’s lots to look forward too this fall.

Kerry Washington Dishes on Social Media, Sexism, and Living in ShondaLand

ShondaLand Brews panel (1)Buzzfeed Brews, the news outlet’s video series, featured a panel discussion last night with social television’s favorite (and maybe pioneering) stars: Ellen Pompeo of “Grey’s Anatomy,” “Scandal’s” Kerry Washington, and Viola Davis of ABC’s new show, “How to Get Away With Murder.”

All three shows are written and produced by Shonda Rhimes, comprising what fans call “Shondaland Thursdays” or ABC’s “Shondaverse,” depending on their level of enthusiasm. The panel discussion, moderated by Buzzfeed’s Kate Arthur, focused on Rhime’s knack for creating strong female leads, diverse casts, and most importantly, social buzz.

Here are some highlights.

Ellen Pompeo praised a humble Kerry Washington for her role in gathering the “Gladiators” on social media: 

Kerry was so instrumental for making “Scandal” what it is, not to take anything away from Shonda, but it was really Kerry’s sort of political side that she pushed through. She made people watch it and made people pay attention. The whole Twitter thing — Kerry deserves a lot of credit for taking a leadership role in that.

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Predictions of the week: Will new romances spring up on The Walking Dead?

daryl2Social TV isn’t only about uncovering volume of activity around a show. Comments across Twitter, Facebook and more can reveal fans’ predictions and hopes at how a scripted season unravels. With the fall lineup well underway, things are starting to heat up across the board in terms of juicy plot twists. The return of The Walking Dead, America’s Next Top Model, and Master Chef already have fans predicting what will play out. In our first installment of an exclusive partnership with Insticator, we take a look at the most popular fan predictions (spoiler alerts). Read more

NBC’s celebrity filled Twitter schedule takes off for premiere week

Screen Shot 2013-09-23 at 8.56.39 PMNBC isn’t only worried about their linear schedule for premiere week. They’ve lined up tons of celebrities who will be joining in and leading the conversations around their programming. Here are the details. Read more

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