In terms of total consumption around the TV shows premiering between Sunday September 21 and Thursday September 25, social media favorite and ratings darling ‘Scandal’ had the most consumption, while the return of NBC’s ‘The Voice’ had just 50% as much consumption. ‘Gotham,’ the Batman prequel had 34% as much consumption, but was most consumed new show.
If NBC is thinking about winning over women on Wednesday nights, it might want to rethink its strategy. “The Mysteries of Laura,” a new Debra Messing show about a tightly wound cop trying to be a good mom premiered last night, upsetting critics and fans.
Next week, it will open for Chicago P.D. and Law and Order: SVU — both of which have strong social media followings.
Marketing the lineup as #WCW just feels weird. “Women Crush Wednesday” is problematic for many reasons, the first of which is that it’s juvenile. Either you are targeting middle school girls with Instagram accounts for your Wednesday night lineup, or you’re trying to emulate ABC’s Shondaland Thursdays and have totally missed the mark. Neither situation is ideal or makes sense.
For those in the know, it might as well be “New Girl” day. Tonight’s the season 4 premiere on FOX and Netflix just began streaming season 3 today.
Netflix release dates could be so much better utilized by networks if they weren’t so wary of viewers streaming old content on any website other than theirs. You could hype the serendipity of the premiere date and being able to binge on last season during your lunchbreak. People like that sort of thing.
Season 3 of New Girl is on Netflix. Also, going to grad school is an old dream I used to have.
— Theresa Tanios (@theresa__t) September 16, 2014
Instead, you have to really be paying attention to notice. Also released on Netflix today is FOX’s “Bones” season 9, which premieres next week, so you could theoretically catch up on that, too.
Tonight’s premiere of “New Girl” is bound to be a social hit anyway with guest start Jessica Biel and a little catfighting between her and Jess.
- None of the judges or hosts came up in Miss America’s Top Celebrities. According to the data, Blake Shelton would be a good celebrity judge for next year.
- Of Miss America viewers’ favorite shows, two out of the three are on NBC, not ABC.
Sunday Night Football:
-Chicago fans outnumbered San Francisco fans: the top city was Chicago whereas San Francisco was fourth.
- Of the audience’s most-followed brands, the Bears were the second favorite while the 49ers were tenth.
- Bud Light is the official beer sponsor of the NFL, but isn’t a top-three favorite beer brand among SNF tweeters.
Buzzfeed Brews, the news outlet’s video series, featured a panel discussion last night with social television’s favorite (and maybe pioneering) stars: Ellen Pompeo of “Grey’s Anatomy,” “Scandal’s” Kerry Washington, and Viola Davis of ABC’s new show, “How to Get Away With Murder.”
All three shows are written and produced by Shonda Rhimes, comprising what fans call “Shondaland Thursdays” or ABC’s “Shondaverse,” depending on their level of enthusiasm. The panel discussion, moderated by Buzzfeed’s Kate Arthur, focused on Rhime’s knack for creating strong female leads, diverse casts, and most importantly, social buzz.
Here are some highlights.
Ellen Pompeo praised a humble Kerry Washington for her role in gathering the “Gladiators” on social media:
Kerry was so instrumental for making “Scandal” what it is, not to take anything away from Shonda, but it was really Kerry’s sort of political side that she pushed through. She made people watch it and made people pay attention. The whole Twitter thing — Kerry deserves a lot of credit for taking a leadership role in that.
Social TV isn’t only about uncovering volume of activity around a show. Comments across Twitter, Facebook and more can reveal fans’ predictions and hopes at how a scripted season unravels. With the fall lineup well underway, things are starting to heat up across the board in terms of juicy plot twists. The return of The Walking Dead, America’s Next Top Model, and Master Chef already have fans predicting what will play out. In our first installment of an exclusive partnership with Insticator, we take a look at the most popular fan predictions (spoiler alerts). Read more
NBC isn’t only worried about their linear schedule for premiere week. They’ve lined up tons of celebrities who will be joining in and leading the conversations around their programming. Here are the details. Read more
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