Earlier this fall, we wrote about a huge problem facing the industry that social TV is bringing to light. In “Have you already watched Downton Abby Season three?“, we discussed how delaying launches of seasons is too hard on fans who can too easily see spoilers on every major social platform (Downton season three already aired in the U.K. but won’t premiere in the U.S. until next month). In November, The Sun revealed that First Lady Michelle Obama asked ITV for the new season and got it. Even Stephen Colbert poked fun at this the other week when the cast was in town promoting the show. Why isn’t the TV industry upset at the First Lady’s impatience? Why is she allowed to watch but not the rest of country? Here’s why the First Lady did the wrong thing by requesting the third season early. Read more