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GetGlue

‘GetGlue is now tvtag’ announces owners i.TV

comingsoonlogoNot so long ago, the GetGlue brand name and app was considered one of the most promising social TV platforms. Now, their new owners i.TV are continuing to announce radical changes to the brand. The GetGlue brand name is going away and the new platform, tvtag “launches Tues from i.TV, with 70 TV networks including NBC, ABC and FOX on-board as well as Nintendo and DIRECTV, and upwards of 10 mil users baked in from the beginning.” Here’s the announcement. Read more

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GetGlue announces change to sticker program, fans react

GetGlue-LogoOn its blog last week, GetGlue (which was recently acquired by i.TV) introduced its new animated stickers. While these stickers are certainly an upgrade over their digital predecessors, the announcement came with this caveat. “As we open this door to a new, exciting future of stickers, it also means closing the door to our physical sticker program. We know that for many of you, this will be a bummer. But in time, we hope you’ll share our vision and excitement of things to come.” In the comment section – which has nearly 2,000 comments to date – loyal GetGlue users appear upset. There is even a change.org petition well on its way to the 5,000 supporters needed. Read more

GetGlue brings on EVP of Sales as their road to monetization speeds up

GetGlue, the social TV startup is speeding up their roadmap to monetization. They recently completed a big campaign with YouTube and have now announced a new EVP of Sales to take their paid partnerships to the next level. Shelby Huston Haro, the former head of enterprise sales at Flixster & Fandango has joined their team. Read more

YouTube leverages GetGlue’s ad platform for Comedy Week

YouTube has kicked off an interesting week of comedy programming. The video mega-platform is placing big bets on a week of comedy programming that essentially takes over the spotlight and ads of its homepage and more. This is a massive attempt to program their chunk of the internet as if it were a linear TV schedule. If successful, it could prove to be a historic moment in web video. YouTube has also turned to GetGlue’s new ad platform to help spread the word to influencers.  Read more

GetGlue begins to monetize with Pepsi as big launch partner for Super Bowl

Big social TV news today: GetGlue has announced that Pepsi will be its big launch partner in their first foray into monetization. “Promoted Entries” will launch for the Super Bowl with “new sponsorship units available across GetGlue show feeds and the guide.” Here are the details. Read more